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Tanja Gardner
Works at Conscious Introvert Success
Attended Open Polytechnic of New Zealand
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Tanja Gardner

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New on the blog!  Feel like there just aren’t enough hours in the day to publish a blog post or newsletter article as often as you’d like to?

This post introduces 3 tips and techniques that will help you get much more written in MUCH less time.

Discover them at http://crystalclaritycopywriting.com/get-more-written/
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Tanja Gardner

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New on the blog!  You’ve probably figured out by now that I’m a fan of newsletters… but what if you want to create content that connects and you’re totally NOT?

No problem: you’re not the only one, and not everyone needs to send a standard newsletter. You do, however, still need to produce SOMETHING that regularly connects you with your tribe – something that gives them value, and that builds your relationship and credibility while you’re at it.

Discover 5 great alternatives to traditional newsletters – and a recommendation for learning how to create content that connects in any of them – at http://crystalclaritycopywriting.com/5-newsletter-alternatives/
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Tanja Gardner

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Want to create AWESOME #content that authentically connects with your audience, and doesn't leave you feeling icky, sales-y, hype-y or manipulative?

That's the question I'm answering in my free 60-minute #webinar . On the call, you'll learn:

- 3 practical strategies for identifying exactly what your audience most wants to read about

- 4 techniques to help you write about it in your own authentic voice (not the one your English teacher or that #marketing guru said you have to use!)

- 5 top tips to increase reader #engagement – and the likelihood that they’ll take action – by making your #copy easy-to-read onscreen

Check it out at http://bit.ly/contentthatconnects
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Tanja Gardner

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New on the blog!  

I’ve lost count of the times I’ve heard the claim that “email is dead” – and recent research suggests that reports of its death are highly overstated.

Here are 4 ways that a well-written newsletter can help you to build your business – and what you can do if you’d like to write one, but aren’t sure how.

Check out the post at: http:/crystalclaritycopywriting.com/why-newsletters/
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Tanja Gardner

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New on the blog!  

One way to get clear in your own mind (not to mention help your perfect peeps get clear) on what you want – and what you stand for is to write out a personal manifesto for your business.

After reading a great little how-to post from the wonderful Alexandra Franzen this weekend, I wanted to give this a go myself.  (And, unlike when I tried it for my introvert mentoring biz, it didn’t take me 2,000 words this time around!)

Check out the post - and the 2016 manifesto - at: http:/crystalclaritycopywriting.com/2016-manifesto/

PS: why yes, that IS the Magna Carta in the graphic... why do you ask?
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Tanja Gardner

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New on the blog!  

I’ve been doing a lot of planning and reviewing over the past couple of weeks; and in the interests of transparency, I wanted to share some of it with y’all.

Especially, I wanted to let you know that if where you are now looks NOTHING like where you imagined you’d be at this point back in January of this year, you’re not alone.

Here’s a month by month recap of the highlights of 2015 from a Crystal Clarity perspective – and the five biggest lessons I learned from it all.

Check out the post at: http:/crystalclaritycopywriting.com/2015-review 
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Tanja Gardner

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OK!  Webinar content all pulled together!  Practice sessions complete!  You guys - I seriously can't wait to share all the awesome info with you about...

- How to figure out exactly what your subscribers most want to hear about from you

- How to write about those topics in a way that feels natural, conversational, and totally connecting

- What to do to ensure your emails or blog posts are easy to read, understand and take action on.

If you're not signed up yet, there's still time - just go to http://crystalclaritycopywriting.com/content-that-connects.html for all the details.

(And yes, don't worry, I AM recording it, so there'll be a replay in case you can't make it onto the call live!)
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Tanja Gardner

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New on the blog!  

A significant number of the folks who answered my recent survey said that coming up with content was a major hassle for them.

Specific frustrations included:
- Knowing what to write about
- Feeling confident they were sending out quality content
- Not annoying or hassling readers
- Knowing how to write in their own authentic voice

To help answer those questions, I’ve created a free webinar – and to tell you more about the webinar, I wrote a quick blog post.  

Find out what you need to know about the webinar at: http://crystalclaritycopywriting.com/content-webinar/
Not sure what to write to truly connect with your tribe? My survey results say you’re not alone! Last month, I ran a short survey for all my Crystal Writing Tips subscribers, plus any folks in my various online groups who were interested in answering. The questions were fairly basic, and covered three areas: whether …
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Tanja Gardner

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New on the blog!  

If you’re just starting out in your heart-based biz, it can be tempting to send out your newsletters (and other email marketing messages) manually.

Here are 4 solid reasons that doing so is a very, very, VERY bad idea – and a recommendation for what to do instead

Check out the post at: http:/crystalclaritycopywriting.com/manual-newsletters/
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Tanja Gardner

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New on the blog!  

One of the corollaries of holding “No One Right Way” as a sacred principle is that I don’t often get to tell people “thou shalt” do anything.

Here’s why I make an exception for the Prime Directive that “Thou shalt be clear”. Plus, I’ve included three tips to help you avoid the fuzzy copy that leaves your readers confused, frustrated, and generally unlikely to take action after they read.

Check out the post at: http:/crystalclaritycopywriting.com/prime-directive/
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Tanja Gardner

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New on the blog!

It definitely hasn’t all been retrospective lately here at Crystal Clarity. I know I said I’d intended to plan no more than the next quarter loosely, and the next month in detail.

What’s actually happened though is a detailed plan for the next two months; and a whole load of ideas for potential webinars, challenges and services for the months that follow.

Here’s an up-close-and-personal intro to what to (possibly) expect from Crystal Clarity in 2016.

Check out the post at: http:/crystalclaritycopywriting.com/2016-plans
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Tanja Gardner

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I'm in some pretty august company with the tips I shared in +Shae Baxter's post  for introverts during party season.

Check out what Guy Kawasaki, Sophia Dembling, Brenda Knowles, Michaela Chung and a whole HEAP of other folks recommend to keep your sanity over the next few weeks...
 
How To Survive A Party: 42 Experts Reveal Their 3 Best Party Tips For Introverts

In today's post you're going to get incredible insights that will help any introvert cope at parties and social occasions. With Christmas and the holiday season upon us, the thought of parties and social gatherings might be filling you with dread and anxiety.

If you're an introvert or a naturally shy person, you might be wondering how to survive a party ... and be in need of some party tips for introverts.

42 of the web's most prolific entrepreneurs, bloggers and introvert coaches weighed in and their insights are awesome. 

Big thanks to everyone that contributed and took part:

+Aaron Lee +Andy Mort +Beth Buelow +Brenda Knowles +Empowered Women +Christine Warner +Darren Rowse +Denise Duffield-Thomas +Gerry Katzman +Glori Surban, Freelance Blogger +Guy Kawasaki +Helene Scott +Jacqui Stafford +judithorloffmd +Katherine Mackenzie-Smith +Kylie Bevan +Maggie Reyes +Marsha Shandur From Yes Yes Marsha +Martini Fisher +Michaela Chung +Melissa Ng +Nathalie Doremieux +Patricia Weber +Divorce Go To Girl +Sandy Jones-Kaminski +Sarah Jones +Simon Rego +Sophia Dembling +Susan Steele +Stormy Sweitzer +Tanja Gardner +Thea Orozco +Tracey Convery +Tyler Tervooren +Val Nelson +Yasmine Khater +Trudy Simmons 

#introvert   #introversion   #partytips   #socialskills   #socialanxiety  
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People
Have her in circles
380 people
Annie Gray's profile photo
Elinor Predota's profile photo
INNOVATIVE BALANCE's profile photo
Gin White's profile photo
Lisa Frideborg Eddy's profile photo
Anaiis Salles's profile photo
Nicki Brown (NickiB)'s profile photo
even langella's profile photo
Robyn Lindsey's profile photo
Work
Occupation
Copywriter for difference-makers
Skills
Copywriting, asking just the right questions to help you get clear, resource curation
Employment
  • Conscious Introvert Success
    Introvert coaching mentor, present
    http://consciousintrovertsuccess.com/
  • Crystal Clarity Copywriting
    Copywriter, 2012 - present
    http://crystalclaritycopywriting.com/
Basic Information
Gender
Female
Story
Tagline
Copywriter, distance walker, reader, and all-round Joss Whedon fangirl
Bragging rights
Completed Oxfam Trailwalker in 2011 (and currently training for 2015), have had my own full-time business for over 18 months
Education
  • Open Polytechnic of New Zealand
    Communication, 2007 - 2012
  • University of Auckland
    Psychology, 1991 - 1994