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TAN Media
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Marketing to a female audience? Great content - that's what women really really want
#ContentMarketing  
Marketers are at long last waking up to the fact that there is no such being as ‘woman’ and that taking a homogenous approach to the female of the species is not just plain insulting but extremely poor marketing as well.
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Mobile online usage has increased by about 500% since 2011 
Ever since the iPhone was launched, people have been predicting the end of the laptop and desktop computers as we know them.
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There was little to surprise those who have been waving the native content banner for some years in the findings of ‘The Power of Native’, a major study from the Association of Online Publishers (AOP).
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Developing content is like preparing for a romantic date; and few dates are more romantic than February 14, St Valentine’s Day.
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Have them in circles
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If there’s one thing marketers have to be very good at, it’s accepting change; because whatever we might like to think, it’s the markets that control us
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How to craft killer headlines #ContentMarketing   #NativeAdvertising  
Why are headlines so important and how can we make them work even better in native advertising? As usual it comes down to really understanding the consumer.
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The Association of Online Publishers (AOP) have recently researched how the success of native advertising is really just an extension of the purchase funnel epiphany and they have suggested five key ingredients for building those stepping stones to purchase.
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Little more than a year ago, the native ad industry was growing but there was not much performance data to support the native growth forecasts. Today, that has all changed and few advertisers or publishers are coming forward to dispute that the native advertising format is going to be a mainstream choice for budget allocation in the future.
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Despite the complicated world of digital advertising and the plethora of technology platforms used by media owners, advertisers can achieve 100% viewabilit
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What do the latest IAB regulations mean for Native Advertising?
#NativeAdvertising  
It’s always a sign of acceptance and maturity in any activity when someone comes up with a rule book; and that’s just as true for the phenomenon of native advertising.
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Have them in circles
58 people
StrataBlue's profile photo
SocialEars's profile photo
Tom Parling's profile photo
AWE365's profile photo
Big Fish Digital's profile photo
Content Marketing Institute's profile photo
SocialApp - Your Social Life's profile photo
Raj Domains's profile photo
Christian Schoen's profile photo
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0207 078 0700
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701 Highgate Studios 53/79 Highgate Road London NW5 1TL
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The UK’s leading native advertising network - Helping advertisers and publishers distribute quality content
Introduction
TAN Media is a content marketing and native advertising specialist agency. Our focus is on helping brands reach and engage with new and existing customers through content they’ll love.

•We will help you create highly engaging brand editorial content, providing you with recommendations on how best to achieve your campaign goals

•Then guarantee coverage for your campaigns through our network of premium news media publishers, specialist sites and social media influencers

•You’ll achieve engagement from highly qualified prospects through campaign optimisation and targeting

•We’ll provide you with detailed insights and engagement measurements for every campaign, giving you all the tools you need to prove ROI and optimise campaigns

•We can provide end-to-end support for any native campaign; from content idea generation and optimisation to campaign flighting and report analysis

Contact us now for more information.