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TAN Media
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Marketing to a female audience? Great content - that's what women really really want
#ContentMarketing  
Marketers are at long last waking up to the fact that there is no such being as ‘woman’ and that taking a homogenous approach to the female of the species is not just plain insulting but extremely poor marketing as well.
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Mobile online usage has increased by about 500% since 2011 
Ever since the iPhone was launched, people have been predicting the end of the laptop and desktop computers as we know them.
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There was little to surprise those who have been waving the native content banner for some years in the findings of ‘The Power of Native’, a major study from the Association of Online Publishers (AOP).
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Developing content is like preparing for a romantic date; and few dates are more romantic than February 14, St Valentine’s Day.
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"As native adoption increases, it is clear that traditional display performance metrics are inadequate for measuring the success of this format."
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Have them in circles
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How to craft killer headlines #ContentMarketing   #NativeAdvertising  
Why are headlines so important and how can we make them work even better in native advertising? As usual it comes down to really understanding the consumer.
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The Association of Online Publishers (AOP) have recently researched how the success of native advertising is really just an extension of the purchase funnel epiphany and they have suggested five key ingredients for building those stepping stones to purchase.
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Little more than a year ago, the native ad industry was growing but there was not much performance data to support the native growth forecasts. Today, that has all changed and few advertisers or publishers are coming forward to dispute that the native advertising format is going to be a mainstream choice for budget allocation in the future.
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Despite the complicated world of digital advertising and the plethora of technology platforms used by media owners, advertisers can achieve 100% viewabilit
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What do the latest IAB regulations mean for Native Advertising?
#NativeAdvertising  
It’s always a sign of acceptance and maturity in any activity when someone comes up with a rule book; and that’s just as true for the phenomenon of native advertising.
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We have a look at the best practices for creating Native content...
#NativeAdvertising   #ContentMarketing   #BestPractices  
There are some who see native content as simply advertorial with a new name for a new generation. But for those who are prepared to dig a little deeper will be the reward; a treasure chest of thinking and understanding about how we new centurions communicate with each other.
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Have them in circles
58 people
Zumzum's profile photo
Abderrahmen Zoghbi's profile photo
Adnan Rasim (Ado)'s profile photo
Raj Domains's profile photo
Adam Knoyle's profile photo
accord ad value's profile photo
Christian Schoen's profile photo
Content Marketing Institute's profile photo
Contracts Advance's profile photo
Contact Information
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0207 078 0700
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701 Highgate Studios 53/79 Highgate Road London NW5 1TL
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Specialists in online PR and SEO.
Introduction
TAN Media has assembled one of the largest specialist network of online publishing partners in the UK (and beyond). We now have access to nearly 20,00 high quality websites from European, National and regional newspapers, allowing us to publish advertorial content within days of creating it.

Each article is written by a professional journalist employed by TAN. The articles are tailored to our clients’ products and/or business sector and carefully placed within relevant sections on our publishers’ sites. Where relevant, the articles refers back to our clients’ own sites, to enhance online presence.

We work with some of the largest Search, PR and digital marketing agencies in the UK. Their clients include many familiar high street names and FTSE 100 companies, who see news article distribution as an excellent addition to their SEO and online PR strategy. That said, we work with all size budgets and achieve great results for SMEs and niche service providers also.

This is all achieved by providing virtually instant access to leading websites, selected for their first class domain authority and high page rank. Our publishing partners include Telegraph, IPC, Nat Mags and Express Newspapers to name a few.

Contact us now for more information.