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TAN Media
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TAN Media

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Marketing to a female audience? Great content - that's what women really really want
#ContentMarketing  
Marketers are at long last waking up to the fact that there is no such being as ‘woman’ and that taking a homogenous approach to the female of the species is not just plain insulting but extremely poor marketing as well.
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Mobile online usage has increased by about 500% since 2011 
Ever since the iPhone was launched, people have been predicting the end of the laptop and desktop computers as we know them.
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There was little to surprise those who have been waving the native content banner for some years in the findings of ‘The Power of Native’, a major study from the Association of Online Publishers (AOP).
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Developing content is like preparing for a romantic date; and few dates are more romantic than February 14, St Valentine’s Day.
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"As native adoption increases, it is clear that traditional display performance metrics are inadequate for measuring the success of this format."
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Can you accurately define a native ad? Research suggests you might get stuck, even if you could be one of the many that have helped ‘native’ in commercial terms evolve from ad industry buzzword to the future of website monetisation ...
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The Association of Online Publishers (AOP) have recently researched how the success of native advertising is really just an extension of the purchase funnel epiphany and they have suggested five key ingredients for building those stepping stones to purchase.
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Little more than a year ago, the native ad industry was growing but there was not much performance data to support the native growth forecasts. Today, that has all changed and few advertisers or publishers are coming forward to dispute that the native advertising format is going to be a mainstream choice for budget allocation in the future.
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Despite the complicated world of digital advertising and the plethora of technology platforms used by media owners, advertisers can achieve 100% viewabilit
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What do the latest IAB regulations mean for Native Advertising?
#NativeAdvertising  
It’s always a sign of acceptance and maturity in any activity when someone comes up with a rule book; and that’s just as true for the phenomenon of native advertising.
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We have a look at the best practices for creating Native content...
#NativeAdvertising   #ContentMarketing   #BestPractices  
There are some who see native content as simply advertorial with a new name for a new generation. But for those who are prepared to dig a little deeper will be the reward; a treasure chest of thinking and understanding about how we new centurions communicate with each other.
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Is TV about to lose its media crown? 
It doesn’t seem possible that TV only managed to win the lion’s share of advertising revenues from the long dominance of newspaper and print media as recently as 1999. But even more surprising is that TV is widely predicted to lose the media crown, after a reign of less than twenty years, to digital marketing propelled by digital’s jewel in that crown, native advertising.
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Marshall Dion's profile photo
Sabastian Dyer's profile photo
Twitter Marketing's profile photo
Raj Domains's profile photo
StrataBlue's profile photo
Patrick Hegarty's profile photo
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0207 078 0700
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701 Highgate Studios 53/79 Highgate Road London NW5 1TL
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Specialists in online PR and SEO.
Introduction
TAN Media has assembled one of the largest specialist network of online publishing partners in the UK (and beyond). We now have access to nearly 20,00 high quality websites from European, National and regional newspapers, allowing us to publish advertorial content within days of creating it.

Each article is written by a professional journalist employed by TAN. The articles are tailored to our clients’ products and/or business sector and carefully placed within relevant sections on our publishers’ sites. Where relevant, the articles refers back to our clients’ own sites, to enhance online presence.

We work with some of the largest Search, PR and digital marketing agencies in the UK. Their clients include many familiar high street names and FTSE 100 companies, who see news article distribution as an excellent addition to their SEO and online PR strategy. That said, we work with all size budgets and achieve great results for SMEs and niche service providers also.

This is all achieved by providing virtually instant access to leading websites, selected for their first class domain authority and high page rank. Our publishing partners include Telegraph, IPC, Nat Mags and Express Newspapers to name a few.

Contact us now for more information.