Google's "Pigeon" local algorithm update - a roundup
It's been a big week for anyone involved in local search
, especially for anyone with clients in the US. Google updated their local algo for results in US English, which has sparked huge debate and a certain degree of panic. While it hasn't affected us here in the UK (yet) we've been watching things intently as things unravel.
Here's a roundup of what's been going on:+Barry Schwartz
broke the news last Thursday on +Search Engine Land
with a follow up here http://smrtl.cl/1k91x3Q
that contained a few links off to some interesting discussions elsewhere around the web.How has Pigeon affected the local search results?
Initial reports from +Moz
suggested a decline in the traditional local 7 pack of over 60% http://smrtl.cl/Uwwz9X
However +Darren Shaw
reported a drop of just under 24% http://smrtl.cl/1k92mtw
After some conversations with +Mike Blumenthal
and a spot of re-analysis the Moz figure was adjusted to much the same as that from Whitespark http://smrtl.cl/1pIj67D
A 24% drop is pretty significant but there doesn't yet appear to be much consistency to which searches have been hit.
The update also seems to have been a win for Yelp and other local directory sites, as reported here by +Matt McGee http://smrtl.cl/1pIjrqN
If this update does
eventually roll out here in the UK I would expect sites like Yelp and Yell to see similar results.
As ever the dedicated +Linda Buquet
has a lively conversation going on over at the Local Search Forum http://smrtl.cl/1pIjTp3
with reports coming in from across the US.
Will be interesting to continue watching this and see whether there are any further updates or tweaks down the road. #PigeonUpdate #localsearchmarketing #googlelocal