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Trustworthy Accountability Group
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Promoting brand safety through greater transparency in the digital ad supply chain
Introduction

Trustworthy Accountability Group (TAG) is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry, while continuing to enable innovation.  

A joint marketing-media industry program, TAG was created with a focus on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency.  

TAG was created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) and works collaboratively with companies throughout the digital ad supply chain.

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Ad fraud persists.  TAG is part of the solution.

“The level of criminal, non-human traffic literally robbing marketers’ brand-building investments is a travesty,” said Bob Liodice, ANA president and CEO. “The staggering financial losses and the lack of real, tangible progress at mitigating fraud highlights the importance of the industry’s Trustworthy Accountability Group in fighting this war.” 
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BPA Worldwide supports TAG's Inventory Quality Guidelines program by independently validating program participants who promote greater ad inventory transparency.

http://bit.ly/1QGfNQI
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This week, the Trustworthy Accountability Group (TAG) announced that many of the world’s largest brand advertisers and agencies—including Copyright Alliance members Viacom, NBCUniversal, The Walt Disney Company, and 21st Century Fox, among others—have agreed to sign the TAG anti-piracy pledge, committing to take “commercially reasonable steps to minimize the inadvertent placement of digital advertising on websites or other media properties” that ...
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A who’s who of brands and agencies including Allstate, American Express, Colgate-Palmolive, Comcast, GroupM, Intel, Johnson &...
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Reflections on 2015 and the year ahead for TAG
It was barely over a year ago that three of the leading advertising trade organizations – IAB, ANA and 4A’s – joined together to announce a new organization with a
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TAG's Mike Zaneis discusses the fight against ad-supported piracy with Beet.TV.
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced earlier this month t...
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Continuing support from the ANA in the fight against ad-supported piracy.
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Allstate, Johnson & Johnson, MillerCoors and Walmart are among the major brands that have pledged to take "commercially reasonable steps" to avoid placement on piracy sites. The major brands, w...
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The fight against ad-supported piracy gains momentum.
Anti-Piracy Leaders Include Allstate, American Express, Colgate-Palmolive, Comcast, GroupM, Intel, Johnson & Johnson, Kellogg’s, MillerCoors, SMG, State Farm, Vivaki, Unilever, Walmart, ZenithOptimedia TAG Announces First Group of Validated Anti-Piracy Service
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A new report out from the IAB and EY encourages industry-wide collaboration to build a trustworthy supply chain under the auspices of the Trustworthy Accountability Group (TAG). “TAG was established to fight corruption and criminal activity across the digital supply chain,” said Mike Zaneis, President and CEO of TAG. “The creation of an evergreen marketplace of trusted business partners will deliver billions of dollars of value to advertisers.”
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