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TAF JK Group Inc.
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“Smartphones, popular apps and on-demand services push consumer behaviors in new, disruptive directions. As a result, customers are introduced to direct and even unorthodox ways to discover relevant information, insights and desired outcomes.” A business with mobile success is extremely powerful as it is adapting to the customer experience. Google found that 51 percent of consumers look unfavorably on brands with mobile sites that are not designed for use on a smartphone. As for poorly designed mobile websites, the sales are drastically lower. Living in a mobile word, everyone is hungry for convenience in an application. Every business out there is competing with giants like Amazon, Instagram, and Uber. How do we keep up? Read more:

https://marketingland.com/mobile-is-taking-over-the-customer-journey-241630

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In the online world, customers are continually giving off signals about their mindset through their behavior during their #engagement with your assets. This can also be known as “digital body language”. How do we read this type of language through online behavior? Here are some general guidelines about how to interpret and act on your prospect’s online behavior: Multiple visits to your website or content is equivalent to small talk. The customer is being introduced to your potential products and offerings- they may be interested or trying to find out more. Above average time spend on your website means that you’ve captured someone’s attention. This is a person leaning into a conversation. While they may still be unfamiliar with your product and offerings, a person who is spending longer than average perusing your content is engaged. Answering questions or #surveys within #content on your website begins a conversation. They are allowing their #feedback to be heard in which marketers can counter offer a solution and provide final information that the customer needs.

https://martechtoday.com/get-to-know-your-virtual-audience-via-their-digital-body-language-217960

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https://searchengineland.com/how-to-create-catchy-effective-subject-lines-for-link-outreach-299287


Can a subject line really make such a #difference? In the world of email-marketing, the answer is yes! The first tip includes being #specific. You want your recipient to be fully committed to what they are about to see before they click on the link. Don’t forget to mention your website name. Being direct and clear about the purpose of your email or pitch will allow you to receive honest feedback from the #audience. If you are pitching a series of images, you could specify [VISUALS] or [PHOTOS] in your subject line. Next time you’re writing an #outreach email, try to be as specific as possible in your subject line to make sure that your small request (the email open) is consistent to your big request (the link to your content). Keep an eye on your open rates, and you will soon learn which subject lines are working for you.

#Influencer #marketing experienced a 198 percent increase last year alone. Recently, brands outside of fashion, food, and beauty are entering this landscape. Finance and medical industries are realizing the benefits and ROI from influence marketing and connection to brand awareness. Savvy marketers know that influencer marketing is no longer just about product placement, but rather an opportunity to share their unique offerings and brand values with #target audiences. Of the products and services those marketers #promote, financial brands' values are rooted in personal life experiences, and influencers are uniquely #positioned to drive personal stories around products.

https://www.entrepreneur.com/article/314688

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Do you view Google as the only platform for SEO success? Think again! Vertical search engines, mobile and voice trends seem to be reshaping the search landscape. Search features are all around us and built into our smartphones. Vertical search engines can make a significant impact on marketers and the way they conduct business. This type of search engine focuses on one specific industry or type of content. Common examples would include a travel search engine like Kayak, real estate site Trulia, or the image-based interface of Pinterest. The competition for consumer attention spans grows ever fiercer, and search engine optimization (SEO) is no longer just about getting Google right.



https://searchengineland.com/search-is-more-than-google-mastering-vertical-search-optimization-298123

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Are you having trouble with coming up with creative content? It happens to all of us! When creating content for your marketing plan, you should be focusing on ideas that increase #sales or drive #engagement with your brand. If you need to create a new content plan for the next several months or freshen up an existing one, take a look at these five places you should be looking for content #inspiration. The first place you should be checking is your competitors in order to stay on top of current events and become different as a brand. Are they answering questions that you aren’t? Are they promoting the benefits of their services in ways that you aren’t? The next place is your customers. Surveys and contact forms offer some of the best ways to find content ideas. Make sure your customer service department is looking at the feedback from customers and sharing it with the marketing team. To read about further inspiration, click here:

https://www.searchenginejournal.com/content-inspiration/251561/

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Is #podcast #marketing right for your business? Radio advertising in the US is expected to remain relatively flat through 2021, but podcast adverting spending is expected to double during this same period. This becomes a viable option for businesses if podcasting is an option they decide to explore. Podcasts offer advertisers the ability to hyper #target and provide #SEO benefits. Contrary to popular belief, advertising on a popular podcast isn’t the only way to get your message across. Many brands are creating their own podcasts with catchy names, featured guests, and professional content.

https://www.forbes.com/sites/kateharrison/2018/05/16/is-podcast-marketing-right-for-your-business/#6ef487542669

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https://www.forbes.com/sites/steveolenski/2018/05/07/marketing-to-young-women-its-not-just-pink-anymore/#102b013f71e0

Marketing to #women has changed radically over the years. According to #Forbes, we are in the midst of a huge #cultural shift in the ways we are raising girls. Incredible #opportunities exist for young women and the products marketed to young women are starting to reflect this. More toys are starting to focus on different roles in careers and turn away from the color pink. In the age of eminently-accessible tech and social media, there are many influences and ‘influencers’ competing for children’s attention. Children are growing up faster and realizing their true potential and identity through products and everyday influences such as advertisements, magazines, TV shows, social media, and other peers.

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How does one create a domain name that is unique and brand new? Digital success starts with a great website...and a great website starts with a great domain name. Creating a domain name includes establishing credibility, reinforcing brand identity, and promoting your business. Memorable and catchy domain names are seen as being more successful because the consumer thinks of you first. Bad domains are too long, too bland, and easy to misspell. Prices are a variable with domain names depending on the size of your budget and business.

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http://www.adweek.com/digital/5-tips-for-refining-your-brands-email-marketing-strategy/



If you’re looking to boost ROI for a business, have you ever tried #email #marketing? According to studies, email marketing is still one of the most effective tools—even among #millennials. In 2016, a survey of marketers revealed that the median ROI for an email campaign was 122 percent; that’s four times higher than that of other popular tactics. To read further email marketing tips, please click the article below.
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