Profile cover photo
Profile photo
T.C. Pellett
223 followers -
Creative son of the #ROC, social strategist/art director.
Creative son of the #ROC, social strategist/art director.

223 followers
About
T.C. Pellett's posts

Post has attachment

Post has attachment


Why do we support the causes we do? It often starts with a personal connection, sometimes an effective campaign, or certainly the strength of its overall impact on the community. There is usually a very clear path to why we give and like any giving relationship, it develops over time. As we get older and develop our careers we gain not only experience, but also perspective and hopefully, we are in more of a position to support the causes that mean something to us either with time or money, or both. But one of the things we can sometimes forget to support is where we learned to appreciate our impact on our community in the first place.

When graduating from college you have a million different things running through your head and while you realize this may never change, you at least feel prepared. But giving back to our alma matter can sometimes be at the bottom of our priorities in finding work, handling our debt and eventually supporting a family. I will admit that it took me some time to remember that my college education wasn’t just a bill to be paid for services rendered, but a foot in the door, the first chapter in my story. It’s certainly lead to my long support of such organizations as Causewave Community Partners, George Eastman Museum, The Rochester Advertising Federation, and many others since my graduation. Of the many lessons I learned in my four years in college, I learned the value of a good investment, as that was what Nazareth would ensure I would become.

In recent months I’ve had the honor of being back on campus to speak to students in both the classroom and in student leadership forums and seen many incredible developments firsthand. I believe in the future of liberal arts education because it prepares people for a more human experience and a provides a vital compass for all of that unique energy we have at a certain time in our lives. I was happy when I left Nazareth College that I was armed with a skill set, a deeper sense of community, and the motivation to help causes in need even if I couldn't write them a check right away.

Now, as I look at a career that spans almost 20 years, I realize that one of the causes I should support the most is the very nest that this “Golden Flyer” could leave so confidently. I challenge my fellow Golden Flyer alums to make our positive experiences possible for the students of tomorrow with a gift to the Nazareth Annual Fund. http://bit.ly/NAZfund #myNAZstory

Post has attachment
When you’re a freelance marketing professional you have to step back periodically and take your own advice, so I really wanted to end 2015 with a promotional piece telling current and prospective clients what I’d been up to. But I also wanted to educate people and give them an idea of how I take on the creative process too.

If you’ve ever done a trust fall you know it can be an exhilarating yet intimidating experience at first. The same can be said for the trust that a client gives someone in my position to support their brand. As I started to generate ideas for what the piece might be, the fall season was quickly approaching. I was reminded it was that time of year when we get an hour back, even though that extra hour seems to evaporate pretty quickly.

So with all of that in mind, I thought I’d ask people to “fall back” and invite them to take a minute or two out of their newfound hour to learn more about what I do and in return, tell me part of their own story. I formulated a three tiered campaign to first, tell people about my range of services, then show how I prefer to gather data for more effective content, and finally, support a local nonprofit fostering creativity right in my hometown of Rochester, NY.

If I’m lucky in my industry, I get to make something I’m really proud of, something cool, that engages people and makes them give up a part of themselves. When I’m helping someone develop their brand I ask a lot of questions and I do a lot of listening. I can help companies with strategy and the shiny design stuff, but in the end it still needs to be true to their voice. For this promotion, it would have been easy to just show people a sample portfolio, but that would only show something about me. I knew it would be more fun (and more how I like to work) to ask some questions and curate something bigger. From developing a more whimsical investigation, to the initial mailings and eblasts, and then visually crafting the survey results, the goal was the same—gather information and find a compelling way to show people what I heard. That’s what a good storyteller is charged with doing and it’s an essential job. 

Nurturing good stories is also an essential part of the Writers & Books mission. I promised recipients that for every survey response I got from them, I’d make a donation to the literary nonprofit and I really encourage you to check out their many programs and events. People responded really well to the printed pieces, the emails had an open rate of more than 80% and a click through rate of more than 40%, and in the end I had a healthy sampling of data to then say…
Photo
Photo
2015-12-07
2 Photos - View album

Post has attachment
Being the first alumni asked to do an Instagram takeover for Nazareth College has been a real interesting trip down memory lane. Also a unique opportunity to tell the story of how four years affect the rest of your life in a myriad of ways. I invite NAZ alumni and others to take a look at the takeover feed at http://bit.ly/NazTC and maybe reflect on what you "learned" in college that stays with you as a professional in today's market.
Photo

Post has attachment
The untold history of #ROC parks images, today in the #InitialBlog and now on display at Rochester Contemporary Art Center​ via RAF Connect​'s member exhibition, #OnTheSide http://bit.ly/LostGrdn  

Post has attachment
Super Bowl XLIX has already come and gone, but its emotional impact is still being felt, and I’m not even talking about the game. The consumer reaction to this year’s crop of commercials has seen more intense debate than I have ever witnessed before, and really it was about time. From the consistent “Dad-vertising” themes to the jarring Nationwide ad highlighting child safety, it was clear people felt the ads got too real for a venue like the Big Game.

READ MORE AT: 
https://medium.com/@tcpellett/makeithappy-part-ii-7dda990e68e5

Post has attachment
The typical formula for the modern super Super Bowl commercial is often a combination of humor, shock, sex, amazing (and costly) digital effects, quick cuts, emotional voiceovers, a sense of nostalgia, and lately, an effort to be “real.” Most of us can relate to the fact that, even though we are more technologically connected than ever before, we’ve lost a sense of real connection as our faces are often buried in technology (ahem!) sharing.

READ MORE AT:

https://medium.com/@tcpellett/makeithappy-part-1-cfd5f06df025

Post has attachment
On the #InitialBlog , my interview with photographer Laura McPhee via the George Eastman House travel photography lecture series, "Wish You Were Here."
http://bit.ly/WYWHplace

Post has attachment

Post has attachment
"...tracking social media based on likes, or follower numbers, is a pointless metric." #Agreed #Truth @searchmartin http://onforb.es/1tZFzpa 
Wait while more posts are being loaded