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Syneka Marketing
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Our latest post - 2016: the year in review @ https://www.synekamarketing.com.au/2016/12/2016-year-review/: We are heading into the final weeks of 2016 and the end of another busy year for us at Syneka Marketing.  At this start of year, we affirmed our commitment to redefining marketing, through establishing the Syneka Marketing Governance Framework. Since this time our Framework has been adopted across
We are heading into the final weeks of 2016 and the end of another busy year for us at Syneka Marketing. At this start of year, we affirmed our commitment to redefining marketing, through establishing the Syneka Marketing Governance Framework. Since this time our Framework has been adopted across several key industries and associations, where …
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Our latest post - Redefining a profession – The Australian Institute of Professional Photography @ https://www.synekamarketing.com.au/2016/08/redefining-profession-australian-institute-professional-photography/: The Australian Institute of Professional Photography (AIPP) is the association representing professional photographers, videographers and the industry more broadly. I was invited to attend their Awards evening, which recognised commitment to the association, as well as excellence in
The Australian Institute of Professional Photography (AIPP) is the association representing professional photographers, videographers and the industry more broadly. I was invited to attend their Awards evening, which recognised commitment to the association, as well as excellence in photography. Photography is an unregulated profession that has become heavily commoditised, due to the prevalence of digital …
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Our latest post - It is time we focused on Redefining Marketing @ https://www.synekamarketing.com.au/2016/08/time-focused-redefining-marketing/: Marketing faces the unenviable position of having low barriers to entry, meaning anyone can call themselves a marketer, without having either the credentials or experience to support these claims.

As a consequence, there is a significant level of bad advice, leading to poor results that not
Marketing faces the unenviable position of having low barriers to entry, meaning anyone can call themselves a marketer, without having either the credentials or experience to support these claims. As a consequence, there is a significant level of bad advice, leading to poor results that not only jeopardise client outcomes, but also the industry as …
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Our latest post - Redefining Marketing for Associations: the 2016 Associations Forum National Conference @ https://www.synekamarketing.com.au/2016/07/redefining-marketing-associations-2016-associations-forum-national-conference/: The Associations Forum focuses on strengthening associations, through good governance. Each year the Annual Conference brings together the diverse mix of associations that exist for the interests of their members.

We had the pleasure of opening the second day of the conference with our plenary
The Associations Forum focuses on strengthening associations, through good governance. Each year the Annual Conference brings together the diverse mix of associations that exist for the interests of their members. We had the pleasure of opening the second day of the conference with our plenary session on Marketing Governance. Most associations do not have dedicated …
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Book a consult with professionals. They're in high demand! @AMI_Marketing_ through #smallbizfestvic Alex Makin
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Our latest post - Strategy Before Tactics – the very foundation of marketing @ https://www.synekamarketing.com.au/2016/09/strategy-tactics-foundation-marketing/: Over the course of this trimester, I have been undertaking a sessional lecturing role at Kaplan Business School, teaching Marketing Principles to undergraduates and the Value Chain to postgraduate MBA students. Lecturing provides a great way of ensuring relevancy and best practice, by the blending
Over the course of this trimester, I have been undertaking a sessional lecturing role at Kaplan Business School, teaching Marketing Principles to undergraduates and the Value Chain to postgraduate MBA students. Lecturing provides a great way of ensuring relevancy and best practice, by the blending theory with practical applications. Marketing Principles is an introductory marketing …
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Our latest post - Redefining Marketing through Business Victoria @ https://www.synekamarketing.com.au/2016/08/redefining-marketing-business-victoria/: Relevancy is a significant challenge facing the marketing profession. There are low barriers to entry, resulting in sources of contradictory advice, which causes confusion, as well as the potential for poor outcomes.

Business Victoria is the State Government’s Economic Development Department, r
Relevancy is a significant challenge facing the marketing profession. There are low barriers to entry, resulting in sources of contradictory advice, which causes confusion, as well as the potential for poor outcomes. Business Victoria is the State Government’s Economic Development Department, responsible for supporting business growth. Business Month is held each August, culminating in the …
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Introducing marketing governance
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Our latest post - Marketing Clinics: Associations utilise marketing expertise @ https://www.synekamarketing.com.au/2016/07/marketing-clinics-associations-utilise-marketing-expertise/: We support our conference presentations with complimentary marketing clinics. These clinics provide the ability for attendees to discuss the state of marketing in further detail.
Our sessions proved to be immensely popular, as we spoke with a range of associations covering a diverse range of
We support our conference presentations with complimentary marketing clinics. These clinics provide the ability for attendees to discuss the state of marketing in further detail. Our sessions proved to be immensely popular, as we spoke with a range of associations covering a diverse range of stakeholder needs. Common elements included the need for connectivity between …
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Syneka Marketing

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Providing professional advice to those who secured consults with @AMI_Marketing_ through #smallbizfestvic Alex Makin
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Syneka Marketing

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Assisting you with professional marketing advice here with @AMI_Marketing_ through #smallbizfestvic Alex Makin
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204 Bank St South Melbourne VIC 3205 Australia
204 Bank StreetAUVictoriaSouth Melbourne3205
+61 1300 965 989synekamarketing.com.au
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We specialise in delivering effective and innovative marketing solutions that deliver ongoing growth and income for businesses and not-for-profit organisations.
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