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Sylvie Dale
Works at Advance Digital
Attended University of Texas
Lives in Watchung, new jersey
746 followers|69,862 views
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Sylvie Dale

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Important update to a survey I have been following for years. 
Local marketing experts rank the most important factors that influence Google's local search algorithm. What's most important for Local SEO?
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Hey Sylvie - I hope all is well. I'm surprised after all these years that there is still no standard for self described "SEO professionals". The public is still completely unable to find a good SEO except through trial and error. 
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More evidence that consumers expect reviews to be fresh (2-3 months) in order to be credible.
 
Recency in reviews matters ... you can't just pile up a some reviews and then turn your back.  Customers trust recent reviews as BrightLocals survey showed 69% of consumers said a review must be written in the last 2-3 months to be relevant.  I offer up a few tips to help you feed the constant feedback cycle a business needs to build a steady and consistent build of online reviews. 
http://blog.getfivestars.com/reviews-what-have-you-done-for-me-lately/ 
In recent weeks I have given a number of presentations at conferences focusing on reviews.  With perfect timing, the BrightLocal 2015 consumer review study came out just prior to these events and g…
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A day in the life of the privileged cat.Silver.
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Interesting study looking at low-performing headlines on the basis of social shares, but does it address how the rest of the article is performing? What percentage of people share an article after just reading the headline? 
Discover the elements of a headline that'll make it flop on social media.
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The Great Swamp in April  (Spring is late here)
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Instagram is absolutely a great way to reach out to teens and younger adults, as most of them prefer Instagram and Twitter to Facebook. Here are some tip for getting started.
Instagram is about four and a half years old now, and has over 300 million users, but a lot of businesses are still just trying â?¦
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Have her in circles
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Sylvie Dale

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3 Reasons Why Great Writers Always Work Alone http://www.copyblogger.com/great-writers-work-alone/
If collaboration is all the rage, is the great creative individual a thing of the past? Not so, according to these three reasons from Demian Farnworth.
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hi how are you beautiful lady? I hope I will have the opportunity to talk with you !!
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The full collection of photos from the Oregon trip. 
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Enjoyed these; thanks for sharing!
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Imagine if we could get a full night's sleep and that would result in not only more accurate problem solving skills, but less chance of heart disease or Alzeimer's disease?
Credit Illustration by Min Heo
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New blog post on the nitty gritty of leaving a rating or review for an app - and why you'd want to. 
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This is a great argument for content marketing.
 
“Your audience no longer wants their attention bought - they want it earned”
SEO tip of the day (via +Tara Jacobsen)

To be successful in your Lead Generation Strategy you have you have to understand that “It All Starts with Content”. 

Content is the foundation, the base on which you can start building your marketing leads. Whether we are talking about LinkedIn, Free E-Books or White Papers it all starts with valuable, niche oriented content generating quality leads over time. 

What are my 5 top advices when it comes to Lead Generation Strategy:

1. When it comes to content always strive for quality over quantity.  (Have you got more ideas on a topic? Perfect. Now is the time to create a series. Don't try to stuff it all into one post.) 

2. Track your content consumption (Key question answered: How often do content consumers turn into leads?). This is the only way to start determining whether the content marketing effort is making financial sense or not.

3. Don't ever forget about your old content. Just because isn't new it does not mean that it’s not relevant and useful anymore. Build an effective marketing presence, even without a huge budget by using your refreshed old content again.
On the other side find your best performing content - old and new - and place a clear highly relevant call to action (CTR) at the bottom. Let me repeat this one again - HIGHLY RELEVANT CTR. 

4. Inspire your customers to tell their friends about your goods and services. Give them discounts and other benefits when they do. Don’t forget to incentivize the ‘introduced friend’. Word of mouth is still the best  ecommerce lead generation tool ever. 

5. Segment your ‘contact’ database. Contact the right people at the right time (by tracking their behaviour). Based on their demographic and physiographic factors mould your message so it correlates with your potential customer’s needs  

Now I am leaving you in the hands of +Ryan Lynch and his wonderful article called ‘The 4 L's of a Successful Lead Generation Strategy’ - goo.gl/DeyLDV. Enjoy.

#contentmarketing   #seotips   #leadgeneration  
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In some cases, a picture is NOT worth 1000 words. 
As sites like viz.wtf illustrate, there are many ways to create confusing and misleading data visualizations. There are also many common design-choice opti...
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Have her in circles
746 people
Claude Delucci's profile photo
Jeff Leitch's profile photo
Laurent Perrin's profile photo
Amit Expert's profile photo
Advance Search & Social's profile photo
Tossio Denis's profile photo
charly bihary's profile photo
Antoine Combot (BlueRingAqua)'s profile photo
Josef Ornegri's profile photo
Education
  • University of Texas
    Journalism
Basic Information
Gender
Female
Story
Tagline
Snacker at the awesome buffet of life
Introduction
I'm usually up to my armpits in something terribly interesting. I love online communications - email, blogging, Web content, social networking, virtual worlds. It's amazing how you can stay in touch with so many important people and get in touch with new and exciting people with these (mostly free) tools. I love old fashioned books, too - my latest enjoyment has been a series of steampunk-esque novels by Jay Lake. I don't watch much TV but I do like to catch the occasional show on Hulu Plus or Netflix. Oh, and spaghetti is my favorite food. 
Work
Occupation
I am a corporate trainer with a large national media company.
Employment
  • Advance Digital
    Regional Training Manager, NJ.com, present
  • Lincoln Tech, LexisNexis, SEG, PennWell
    Email and social for a national chain of colleges
  • SEG
    Web content manager for a professional society
  • PennWell
    Online editor for a B2B publisher
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Watchung, new jersey
Previously
El Paso, Texas - Tulsa, oklahoma - Roseburg, oregon - Big spring, texas
Sylvie Dale's +1's are the things they like, agree with, or want to recommend.
Local Search Ranking Factors 2015 - Moz
moz.com

Local marketing experts rank the most important factors that influence Google's local search algorithm. What's most important for Local SEO?

7 Do's and Don'ts of DataViz - Evangelism - Infragistics.com Blog
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Instagram For Business: Where To Start
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Zucked: A Recent History of Facebook’s Blunders
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Facebook is celebrating its 11th birthday this week – news that's likely to make you feel pretty old. As a 28-year-old who signed up for â?¦

Google+ Is Walking Dead | TechCrunch
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Today, Google’s Vic Gundotra announced that he would be leaving the company after eight years. The first obvious question is where this leav

How Simply Measured Used Promoted Tweets To Drive Its Lowest Cost Per Lead
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Simply Measured has a built-in — and somewhat meta — social media marketing advantage; it’s selling social media analytics and measurement s

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Bank conveniently and securely with Bank of America® Mobile Banking.* Enjoy a fast, optimized experience on your AndroidTM device. Features

Google+ Goes Bigger With Super Sized Thumbnails, Headlines
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Following the bigger-is-better trend, Google+ has boosted the size of the thumbnails and headlines that display with posts on the platform.

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Crust & Crumble Pizzeria hasn't shared anything on this page with you.

Steam Removes Game 'Order Of War: Challenge' From User Libraries
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The removal of a game from Steam user libraries raises important questions about digital ownership.

Guest Blogging for SEO is Dead Says Google Webspam Head, Matt Cutts - Ad...
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Once upon a time, guest blogging used to be a great way to gain some exposure for individuals looking to get their name out there or for bur

IAB - Interactive Advertising Bureau
plus.google.com

Dedicated to the Growth of the Interactive Advertising Marketplace

Mobile Internet Time Now Exceeds PC -- comScore
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StatCounter will tell you that in the US, at this moment, 15.8 percent of web traffic is coming from mobile devices. Given that there are ro

Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017
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Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile adve

Official Google Webmaster Central Blog: Video: Creating a SEO strategy (...
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Tuesday, November 12, 2013 at 1:00 PM. Webmaster Level: Intermediate Wondering how to begin creating an organic search strategy at your comp

I Didn't Know a Silly Web Comic About a Disabled Dog Could Make Me Cry
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When I clicked on this comic about a dog with three legs, I didn't expect to be so deeply moved.

Bus driver's nervous denial based on racial bias, police enforce it
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The afternoon of the 28th, I found myself trying to get home via the bus lines from The Outlets at Bergen Town Center in Paramus, N.J. (I no

The Mobile Playbook
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After Google Panda, Standout Content is Essential
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The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers.

Google Tests Authorship-Like Results For Brands
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Google is reportedly testing authorship-like search results for brands, where it shows company logos and Google+ circle information for the

Excellent beer choices, tending toward malty and not as hoppy. There are some choice beers on tap including Uerige Doppelsticke, a dark altbier reminiscent of barleywines or maybe belgian tripels. The food is generous (had chicken bratwurst). Pretzels are soft and perfect. Bartender Matthew was knowledgeable and funny. Fellow patrons agreeable and pleasant.
Public - 7 months ago
reviewed 7 months ago
They don't take credit cards - cash and debit only.
Public - 10 months ago
reviewed 10 months ago
A fun and authentic beer enjoyment experience.
Public - 10 months ago
reviewed 10 months ago
Sunday morning service is prompt and attentive. Great food choices and coffee is fantastic.
Public - 2 years ago
reviewed 2 years ago
21 reviews
Map
Map
Map
Service by Erick at the bar was friendly and great. Had the veggie pattie sliders and hummus. Enjoyed that with a porter and a pilsner.
Public - 10 months ago
reviewed 10 months ago
Great selection from rare and quirky to newer.
Public - 2 years ago
reviewed 2 years ago
Had the Very Veggie Pizza with red bell peppers , olives, mushrooms and artichoke hearts on whole wheat crust. Best yet, waitress was extremely friendly and I had my pizza in ten minutes flat - at 12:30 on a Friday afternoon. Also had a very fancy caramel cupcake.
Public - 2 years ago
reviewed 2 years ago