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Sylvie Dale
Works at Advance Digital
Attended University of Texas
Lives in Watchung, new jersey
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Sylvie Dale

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This is a great argument for content marketing.
 
“Your audience no longer wants their attention bought - they want it earned”
SEO tip of the day (via +Tara Jacobsen)

To be successful in your Lead Generation Strategy you have you have to understand that “It All Starts with Content”. 

Content is the foundation, the base on which you can start building your marketing leads. Whether we are talking about LinkedIn, Free E-Books or White Papers it all starts with valuable, niche oriented content generating quality leads over time. 

What are my 5 top advices when it comes to Lead Generation Strategy:

1. When it comes to content always strive for quality over quantity.  (Have you got more ideas on a topic? Perfect. Now is the time to create a series. Don't try to stuff it all into one post.) 

2. Track your content consumption (Key question answered: How often do content consumers turn into leads?). This is the only way to start determining whether the content marketing effort is making financial sense or not.

3. Don't ever forget about your old content. Just because isn't new it does not mean that it’s not relevant and useful anymore. Build an effective marketing presence, even without a huge budget by using your refreshed old content again.
On the other side find your best performing content - old and new - and place a clear highly relevant call to action (CTR) at the bottom. Let me repeat this one again - HIGHLY RELEVANT CTR. 

4. Inspire your customers to tell their friends about your goods and services. Give them discounts and other benefits when they do. Don’t forget to incentivize the ‘introduced friend’. Word of mouth is still the best  ecommerce lead generation tool ever. 

5. Segment your ‘contact’ database. Contact the right people at the right time (by tracking their behaviour). Based on their demographic and physiographic factors mould your message so it correlates with your potential customer’s needs  

Now I am leaving you in the hands of +Ryan Lynch and his wonderful article called ‘The 4 L's of a Successful Lead Generation Strategy’ - goo.gl/DeyLDV. Enjoy.

#contentmarketing   #seotips   #leadgeneration  
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Instagram is absolutely a great way to reach out to teens and younger adults, as most of them prefer Instagram and Twitter to Facebook. Here are some tip for getting started.
Instagram is about four and a half years old now, and has over 300 million users, but a lot of businesses are still just trying â?¦
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Silver at bathtime.
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Sylvie's Silver!
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"The Six Main Types of Blog Posts and How to Use Them" was a good intro to the use of an editorial calendar. There IS a method to this stuff :-). My favorite type is the cheat sheet. Yours?
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Some good advice here. Bottom line - the more you can get away from formulas and into goals and connecting, the better.
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Very interesting...Google competing with GoDaddy? I don't know about that. Google is in a position to judge domain authority. If they are involved in domain registration, that's like the race track owning some of the thoroughbreds.
 
Starting to test Google Domains

It's 2014 and it seems obvious, but across laptops, tablets and mobile devices, a website is one of the first places people go to find information about a business. But amazingly, our research shows that 55% of small businesses still don't have one. 

So as we explore ways to help small businesses succeed online (through tools like Google My Business [http://goo.gl/Ajvbn5] ), we thought it made sense to look more closely at the starting point of every business’s online presence - a website. And that starts with a domain name.

We’re beginning to invite a small number of people to kick the tires on Google Domains [http://goo.gl/pHvjoO], a domain registration service we’re in the process of building. Businesses will be able to search, find, purchase and transfer the best domain for their business - whether it’s .com, .biz, .org, or any of the wide range of new domains that are being released to the Web. 
 
Google Domains isn’t fully-featured yet, but we’re giving a small group of people the ability to buy and transfer domains through it and send feedback on their experience. (You currently need an invitation code to do so, sorry!) We want input on all the ways we can help make finding, buying, transferring and managing a domain a simple and transparent experience. We also want to make sure our customer support and infrastructure works flawlessly, and that we have the right additional services (like mobile website creation tools and hosting services from a range of providers, as well as domain management support). We're working with some of the top website building providers like +Shopify, +Squarespace, +Weebly, and +Wix.com  to help make that happen.

While we’re still building out all of the features, our goal is to make Google Domains more widely available soon. You can check out the first cut of what we’re working on at www.google.com/domains.
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I found the mix used novel and interesting, and the results even more so.
Simply Measured has a built-in — and somewhat meta — social media marketing advantage; it’s selling social media analytics and measurement services to social media professionals … and using social media to do it. But a captive audience is no guarantee of success. In fact, you could imagine savvy digital pros rolling their eyes as […]
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Sylvie Dale

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In some cases, a picture is NOT worth 1000 words. 
As sites like viz.wtf illustrate, there are many ways to create confusing and misleading data visualizations. There are also many common design-choice opti...
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I'm following the news surrounding the massive pileup on the icy NJ turnpike Monday night that led to the death of one man and the hospitalization of 61. Officials quoted in the latest story on nj.com say that knowing when to salt is not an exact science and that they rely on observation and reporting by police and road workers. That's understandable, and we all know that black ice can appear quickly without warning. 

Why not improve our chances by crowdsourcing? I use Waze when I am on the road an icy conditions may exist. If there is a patch of ice on the road, Waze cuts into whatever I am listening to and says "Watch out! Ice reported ahead" and even gives me an estimated distance. It's based on the reports of other motorists, but might supplement the info road crews are provided to heighten safety. 
NJ Turnpike officials defended the job they did salting the highway in the wake of multiple pile-ups that killed 1 driver and sent 61 people to the hospital.
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Hee hee! I suspect I wouldn't pass this test.
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Analytics + Google Docs = powerful dashboard tool

Analytics power user +André Scholten shares some tips for the Google Analytics API, how you use it in a Google Sheet, how to extract and query data from it and last but not least: how to create the little sparklines in the below chart.

Read more in his post here: http://goo.gl/CHg85w
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This little guy is amazing.
 
Achrioptera fallax is a stick insect species found in Madagascar.
The males are a bright electric blue (with greenish tints) and have two rows of reddish orange spines along the edges of the femur. There are also dark coloured spines going along the sides and underneath the thorax. Males are brachypterous (incapable of flight) and have small reduced wings. The forewings are a bright yellow; the hind wings have a yellow ridge and are primarily red with a black centre. The male’s abdomen tip finishes like a club tail.

The 7th and 8th tergum (abdominal segments) both extend outwards along the sides giving it the gradual shape of a hexagon. The 9th tergite is like the rest of the abdomen but has a pair of cerci for mating. Cerci are like claspers (which dragonflies possess) that help the male get a grasp of the female during copulation.

Females have a duller outlook. They are a light brown with red spines covering the entire thorax and the top of the head. (Males have an absence of spines on the head). The femur has spines on the edges but not colourful like the males. There are a few patches of light cyan on the coxa, the inner part of the femur and sometimes the head. The female is also brachypterous. The only difference separating her from the male is that the yellow pigment on the wings is not at all as pronounced. The female’s abdomen ends in a point (because of her ovipositor) rather than finishing like a club. Both male and female possess white-ish stripes along the top and sides of the head. The male grows up to 13 cm in length while the female is much bigger and can grow up to 18, 5 cm in length.

Watch video:
Achrioptera Fallax Stick Insect

Source:
http://en.wikipedia.org/wiki/Achrioptera_fallax

#amazinginsects   #achriopterafallax  
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Too cool. I'd let him walk on my arm too.
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Education
  • University of Texas
    Journalism
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Gender
Female
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Tagline
Snacker at the awesome buffet of life
Introduction
I'm usually up to my armpits in something terribly interesting. I love online communications - email, blogging, Web content, social networking, virtual worlds. It's amazing how you can stay in touch with so many important people and get in touch with new and exciting people with these (mostly free) tools. I love old fashioned books, too - my latest enjoyment has been a series of steampunk-esque novels by Jay Lake. I don't watch much TV but I do like to catch the occasional show on Hulu Plus or Netflix. Oh, and spaghetti is my favorite food. 
Work
Occupation
I am a corporate trainer with a large national media company.
Employment
  • Advance Digital
    Regional Training Manager, NJ.com, present
  • Lincoln Tech, LexisNexis, SEG, PennWell
    Email and social for a national chain of colleges
  • SEG
    Web content manager for a professional society
  • PennWell
    Online editor for a B2B publisher
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Watchung, new jersey
Previously
El Paso, Texas - Tulsa, oklahoma - Roseburg, oregon - Big spring, texas
Sylvie Dale's +1's are the things they like, agree with, or want to recommend.
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Great selection from rare and quirky to newer.
Public - 11 months ago
reviewed 11 months ago
Sunday morning service is prompt and attentive. Great food choices and coffee is fantastic.
Public - a year ago
reviewed a year ago
I just tried out their delivery service. You order online on their site, and pay with Paypal or, if you don't have Paypal, using another credit card or even a paper check. I used Paypal. The ordering process was easy because I was able to browse or search for items - good selection throughout. Unlike Peapod, I was able to order produce by the pound. Peapod weirdly had the ability to order 1 banana at astronomical prices. I found this online service to have prices comparable to being in the store. Best yet, I was able to sort by unit price, meaning the best prices sort to the top. The sales were clearly marked and also how many you had to buy to get them. I do wish that the sales counted for any variety of the brand that was on sale rather than having to order 4 cans of the same flavor soup, for instance. Flexible delivery times - they were able to offer me a time slot less than 24 hours later - on a Sunday no less - and the delivery person was on time and polite. He forgot one of the bins of items in my order but I called the store and they were able to get him to come back within the same hour to deliver everything. VERY GOOD COORDINATION between the store, its managers and the delivery drivers. With a service like this, the value differentiator is selection, promptness, and their ability to deal well with mistakes. They blew Peapod out of the water. A&P was already my favorite grocery store - now they've got my delivery business too.
• • •
Public - a year ago
reviewed a year ago
Eat at the bar - attentive and friendly service. Bartender was helpful in recommending wines to go with my spaghetti/ ravioli dish and we got wonderful soft/crispy garlic bread while waiting for our food. Marinara sauce was good, but not stellar. Pasta was perfect and the food arrived on time. we went there at 8 pm on a Tuesday night.
Public - 2 years ago
reviewed 2 years ago
17 reviews
Map
Map
Map
Had the Very Veggie Pizza with red bell peppers , olives, mushrooms and artichoke hearts on whole wheat crust. Best yet, waitress was extremely friendly and I had my pizza in ten minutes flat - at 12:30 on a Friday afternoon. Also had a very fancy caramel cupcake.
Public - a year ago
reviewed a year ago
Very happy with the professionalism and honesty. It's done when they say it will be and they strive to anticipate and advise me of anything that could go wrong. I've had my timing belt changed, brake job, and wheel bearing replaced. All done well, on time and within budget. Also, I love that Frank answers his company email promptly.
Public - 2 years ago
reviewed 2 years ago
Not fancy digs, but beers are fantastic. Tapas menu is yummy. Visit their Facebook page to find out when guest brewers will be there - events like that allow you to explore the full range of a craft brewer's offering.
Public - 3 years ago
reviewed 3 years ago