It's 2014 and it seems obvious, but across laptops, tablets and mobile devices, a website is one of the first places people go to find information about a business. But amazingly, our research shows that 55% of small businesses still don't have one.
So as we explore ways to help small businesses succeed online (through tools like Google My Business [http://goo.gl/Ajvbn5] ), we thought it made sense to look more closely at the starting point of every business’s online presence - a website. And that starts with a domain name.
We’re beginning to invite a small number of people to kick the tires on Google Domains [http://goo.gl/pHvjoO], a domain registration service we’re in the process of building. Businesses will be able to search, find, purchase and transfer the best domain for their business - whether it’s .com, .biz, .org, or any of the wide range of new domains that are being released to the Web.
Google Domains isn’t fully-featured yet, but we’re giving a small group of people the ability to buy and transfer domains through it and send feedback on their experience. (You currently need an invitation code to do so, sorry!) We want input on all the ways we can help make finding, buying, transferring and managing a domain a simple and transparent experience. We also want to make sure our customer support and infrastructure works flawlessly, and that we have the right additional services (like mobile website creation tools and hosting services from a range of providers, as well as domain management support). We're working with some of the top website building providers like , , , and to help make that happen.
While we’re still building out all of the features, our goal is to make Google Domains more widely available soon. You can check out the first cut of what we’re working on at www.google.com/domains.
SEO tip of the day (via )
To be successful in your Lead Generation Strategy you have you have to understand that “It All Starts with Content”.
Content is the foundation, the base on which you can start building your marketing leads. Whether we are talking about LinkedIn, Free E-Books or White Papers it all starts with valuable, niche oriented content generating quality leads over time.
What are my 5 top advices when it comes to Lead Generation Strategy:
1. When it comes to content always strive for quality over quantity. (Have you got more ideas on a topic? Perfect. Now is the time to create a series. Don't try to stuff it all into one post.)
2. Track your content consumption (Key question answered: How often do content consumers turn into leads?). This is the only way to start determining whether the content marketing effort is making financial sense or not.
3. Don't ever forget about your old content. Just because isn't new it does not mean that it’s not relevant and useful anymore. Build an effective marketing presence, even without a huge budget by using your refreshed old content again.
On the other side find your best performing content - old and new - and place a clear highly relevant call to action (CTR) at the bottom. Let me repeat this one again - HIGHLY RELEVANT CTR.
4. Inspire your customers to tell their friends about your goods and services. Give them discounts and other benefits when they do. Don’t forget to incentivize the ‘introduced friend’. Word of mouth is still the best ecommerce lead generation tool ever.
5. Segment your ‘contact’ database. Contact the right people at the right time (by tracking their behaviour). Based on their demographic and physiographic factors mould your message so it correlates with your potential customer’s needs
Now I am leaving you in the hands of and his wonderful article called ‘The 4 L's of a Successful Lead Generation Strategy’ - goo.gl/DeyLDV. Enjoy.
#contentmarketing #seotips #leadgeneration
Why not improve our chances by crowdsourcing? I use Waze when I am on the road an icy conditions may exist. If there is a patch of ice on the road, Waze cuts into whatever I am listening to and says "Watch out! Ice reported ahead" and even gives me an estimated distance. It's based on the reports of other motorists, but might supplement the info road crews are provided to heighten safety.
Analytics power user shares some tips for the Google Analytics API, how you use it in a Google Sheet, how to extract and query data from it and last but not least: how to create the little sparklines in the below chart.
Read more in his post here: http://goo.gl/CHg85w
- University of TexasJournalism
- Advance DigitalRegional Training Manager, NJ.com, present
- Lincoln Tech, LexisNexis, SEG, PennWellEmail and social for a national chain of colleges
- SEGWeb content manager for a professional society
- PennWellOnline editor for a B2B publisher
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