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Sylvain Gauchet
332 followers -
Passionate about lean startup, content marketing & app promotion
Passionate about lean startup, content marketing & app promotion

332 followers
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Sylvain's posts

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Our latest post: thoughts about video on the App Store (app previews) and tips for app developers and marketers.

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Our latest post, with insights from the last App Promotion Summit event in Berlin. See you in London July 10!
The latest App Promotion Summit in Berlin was as interesting as the one in London.

We can't summarize this whole day, full of insights. But here are 6 advices that stood out.

See you at the next one!

http://buff.ly/1mz4ISk

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5 ways to find beta users for your apps

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Here's a guest post on our blog by Boby Gill on how some apps find their beta users

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One of our latest trailers
Check out the new DJ Studio trailer! And download the app here: https://play.google.com/store/apps/details?id=com.beatronik.djstudiodemo

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Around The World With A Backpack And A Laptop - A Year Of A Tech Startup Entrepreneur http://buff.ly/143U2x9

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5 Customer Service Lessons From Winnie-the-Poo

“Some people talk to animals. Not many listen though. That’s the problem.”

“If the person you are talking to doesn’t appear to be listening, be patient. It may simply be that he has a small piece of fluff in his ear.” 

“It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “What about lunch?”

“You can’t stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.”

“You never can tell with bees.”

http://www.forbes.com/sites/marccompeau/2013/01/01/5-customer-service-lessons-from-winnie-the-pooh/

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Just published Our Ultimate iPhone App Marketing Guide.

Marketing your app can’t be an afterthought. It is not a one-time effort either.

It’s about:
- Building the right app and building it right, with your target audience and user experience in mind,
- Finding what makes users come back to your app, and what makes them share it,
- Listening to users and other developers’ feedback, learning how people use your app so you can improve it,
- Building an online presence, presenting your app in its best light,
- Engaging people and generating interest,
- Optimizing your app store page so as many people as possible can find you there,
- Reaching out the right way to people who can be interested in your app so they talk about it,
- Doing cross promotion with your other apps or other developers’ apps,
- Choosing the right promo campaigns to give your apps a boost when it needs it,
- Keeping on measuring to know what works and what doesn’t, improving your app and marketing it.

Check out the blog post to learn more!
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