Instead of saying, "I'm going to write a blog post now," or "I'm going to send an e-mail" or "I think I'll tweet something" you simply say what you have to say, then decide who you're going to say it to.
If you address it to "Public," it's a blog post.
If you address it to "Your Circles" it's a tweet.
If you address it to your "My Customers" Circle it's a business newsletter.
If you address it to a single person, it can be a letter to your mother.
I'd say this is pretty revolutionary.
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