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- How To Write Better .netOwner, 2011 - presentLead writer, editor and curator of site. Also strategise, devise and write content for SME clients' websites and allied online marketing, and run popular workshops for business people who want to write their own material. Experienced former journalist, copywriter and corporate scriptwriter.
Particularly if you're the busy owner of an SME or other organization, you may not have the time or inclination to work through the best strategy to achieve the marketing objectives for your business ... and then develop the targeted written or spoken words that make them happen.
How I can help you: choose from...
**Help to assess how best to communicate your marketing
**Planning your marketing program (with associated strategy across all media)
**Copywriting the words for your website, blog, social media, print, etc.
**Scriptwriting and interviewing for videos on your website, YouTube, social media, etc
**Recommendations of trusted fellow specialists allied help
**Training to help you write better either 1-2-1, in a workshop or as a talk for your group
Why I can help you:
With a background in journalism, copywriting and TV/corporate scriptwriting, I've devised and written communication projects for dozens of clients including the Ford Motor Co., General Motors Europe, LandRover, BWM UK, AXA Insurance, Eli Lilly, Macmillan Cancer Support, the NHS, etc. at the corporate end, plus dozens of exciting and inspiring SMEs/micro-businesses. The know-how I have gained (and there's always room for more) is outstanding.
With that plus more than 30 published nonfiction books out there, two of which have been organic #1 best sellers on Amazon, I've earned my place in the top ranks of business writers, bloggers, authors and content strategists across the major English language markets.
Plus, take a look at http://HowToWriteBetter.net: a niche site I started from scratch in 2011 that's now a PR3 with more than 2 million page views ... winner of the Highly Commended Award in the UK Blog Awards 2015 ... and honored in Guy Kawasaki's Alltop.com as one of their top 300 social media sites worldwide. More than 1,000 articles on, well, how to write better - across all disciplines. It's a very useful resource.
- Watford CollegeAdvertising Writing, 1971 - 1973
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In this guest post we learn the secrets of how to write good multiple choice exam questions, from expert Michael Lindsey.
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Advertising on social media goes down like a lead balloon. In this genuine example, we see how someone guilty of this can change their appro
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Funny jokes in a poem about how women feel after throwing a great, but tiring and boozy party. From Suzan St Maur's upcoming new anthology o
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Getting a children's book published by a trade publisher is exceptionally hard no matter good it is. There are other ways to market, though,
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Writing text using voice recognition software has been argued about a lot in recent years. Here, guest author Neil Sleight explains how this
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If you love fast food, this rather rude poem by Suzan St Maur will almost certainly make you think again before buying it. Some strong langu
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Here on How To Write Better there are more than 1,200 articles & tutorials to help you write better for business, social, job search, & more
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Any new recruitment business has a major marketing job to do. But when it's something like early years / Kindergarten education, it takes ev
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If you want truly to be smug about your lifestyle and achievements, here are some hilarious tips - in verse - by humorist Suzan St Maur on H
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Eating disorders aren't talked about much but are still a huge problem. This example of what to write to an anorexic person may help you dea
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It's National Punctuation Day in the USA and here on How To Write Better we're celebrating with a, er, song and dance...
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Many restaurants make a feature of their desserts and other final course, so you need to take them seriously in your restaurant reviews.
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If you need to write business blog posts and sometimes need some inspiration for good ideas, this curation of 14 how-to articles is your per
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Getting good business blog ideas is an increasing headache for many business people. In this series, we look at some key areas of inspiratio
How to write a yummy restaurant review: food - the main event? Part 6 | ...
We seldom dine out purely for the food; dining out is usually an event. Here's how to ensure your restaurant review describes the experience
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OK, not everyone swears. But if you do use the occasional 4-letter word, have you ever tried stopping yourself and using a good alternative?
How to write a sexy restaurant review: foreplay, part 5 | How To Write B...
No, not food porn, but the way the relationship develops between diner and restaurant staff - so important to get across in your restaurant