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- Watford CollegeAdvertising Writing, 1971 - 1973
Particularly if you're the busy owner of an SME or other organization, you may not have the time or inclination to work through the best strategy to achieve the marketing objectives for your website ... and then develop the targeted written or spoken words that make them happen.
How I can help you: choose from...
**Help to assess how best to communicate your marketing
**Planning your website (and associated strategy across all media)
**Copywriting the words for your website, blog, social media, print, etc.
**Scriptwriting and interviewing for videos on your website, YouTube, social media, etc
**Recommendations of trusted fellow specialists allied help
**Training to help you write better either 1-2-1, in a workshop or as a talk for your group
Why I can help you:
With a background in journalism, copywriting and TV/corporate scriptwriting, I've devised and written communication projects for dozens of clients including the Ford Motor Co., General Motors Europe, LandRover, BWM UK, AXA Insurance, Eli Lilly, Macmillan Cancer Support, the NHS, etc. at the corporate end, plus dozens of exciting and inspiring SMEs/micro-businesses. The know-how I have gained (and there's always room for more) is outstanding.
With that plus more than 30 published nonfiction books out there, two of which have been organic #1 best sellers on Amazon, I've earned my place in the top ranks of business writers, bloggers, authors and content strategists across the major English language markets.
Plus, take a look at http://HowToWriteBetter.net: a niche site I started from scratch in 2011 that's now a PR3 with more than 2 million page views ... winner of the Highly Commended Award in the UK Blog Awards 2015 ... and honored in Guy Kawasaki's Alltop.com as one of their top 300 social media sites worldwide. More than 1,000 articles on, well, how to write better - across all disciplines. It's a very useful resource.
- How To Write Better .netOwner, 2011 - presentLead writer, editor and curator of site. Also strategise, devise and write content for SME clients' websites and allied online marketing, and run popular workshops for business people who want to write their own material. Experienced former journalist, copywriter and corporate scriptwriter.
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