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Susan Walsh
Attended Becker College
Lived in Massachusetts
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Susan Walsh

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There are plenty of women that are on Google+ and have been from the beginning. We may not have a thousands of followers, but most people that do are using their Profile Page, not their Business Page, that have so many. They are branding themselves as their business. 

There's 2 of us at elSue - my partner Ellen and I have been in businesses for 4 years. Ellen have been on Google+ before it was released to the public by special invitation. I've been using my Profile page from the beginning. We created a Google+ Local business page, but found it hard to get followers, we still try and slowly they are coming on-board. I'm going to change our cover image to show both of us - it's worth a try. We learn about Google+ from experts like +martin sharvington and +Ronnie Bincer  more. On our business page, we want to have a relevant following, people that are interested in Wordpress, Local SEO and Google+, we don't want to follow anyone, we want the "Glenn Gary, Glenn Ross people or businesses". We don't follow just anyone, we are choosy as far as who we pick to follow on the elSue business page. On our profile pages, we are more open with business and personal things we like. I joined a Book Community. We recently created a brand page for the elSue DMS product that Ellen the product extensions she developed for Pagelines DMS. This page needs to be used more.

As experts in WordPress, Local SEO and Google+. Google+ is a great way to learn more from other experts like you Martin since you pass along great information. I actually found you on YouTube - I love watching Hangouts on Air - I sometimes just listen while I'm working on other things.

The social media community has come on board; +Chris Brogan , Eric Enge, Mark Traphagen who use their profile pages to promote themselves as their brand. I find it amusing that Mari Smith, the Facebook guru, now has almost 200,000 promoting herself on Google+ - I wonder if she is still touting Facebook or is it now Google+ or both. We we fans or Mari when we first stared looking at online marketing. She does a great job. Many of the social media people that didn't think Google+ was going to be a hit, have come on boards. The local search people have come on board too - Mike Blumenthal, Linda Buquet, Phil Rozek are all now being interviewed by real Google+ experts ISOOSI (I love their Hangouts on Air). We limit the communities we join, therefore, my main two are - Plus Your Business and Local Search because both are accurate and where we can really contribute, engage and get a response.

Ellen and I have been using Google+ from the beginning internally.
1. We have Video Hangout about 3 times a week since we work out of 2 home offices.

2. We train clients via Video Hangouts. This is helped us expend and not be local only. We still meet with local clients and always, show them how to use Video Hangouts, usually try one out to make sure there's not issues with their computer and then we are able to meet or train them via Video Hangouts in the future. We recently started Video Hangout Trainings which all have worked well. Now it's time for us to promote the fact that we will train at a business location and via Google+ Video Hangouts. The clients we have trained so far are not all local, they get a kick out of how easy it is. I always setup the event before hand so that they are notified and it goes right to your Google calendar. You can use one of Google's images or use your own to brand the background of the invitation. During training I share my desktop, so I can have 2 browsers open. I've been able to create a Brand Page for a client that's not local and setup Google+ Authorship with Yoast's WordPress plugin as she watched. It's all so easy! 

3. Communities can be used for projects - we have a project we are working on for a local SEO training we are putting on in our area for Lawyers. We are able to assign categories such as Venue, Attendees, Google+ Local, Google+, Website Optimization, etc. all the information is segregated and organized, easy to look at and can be shared. Project Communities are created as Private. 

We haven't had a Hangout On Air yet - but I did test one by myself - preparation is so important. I watched many Ronnie Bincer Hangouts on Air with tips and how to setup and do a hangout. I'm going to join his Mastery program to learn more and meet others - don't be surprised Martin if we ask you to be a guest. We have decided to use our Profile pages more to brand ourselves as the experts that will train you on WordPress, Local SEO and Google+. My main focus is Google+ and Google+ Local, Citation Buidling and How businesses can get reviews. Ellen's is WordPress, Pageline DMS and Google+.

Your suggestions on attending conferences where we could meet people in person is great, but expensive, unless you get a "freebee". If you speak at a conference you can usually get in free. We did sponsor a Tech Day Camp, but that was a flop because of the location. I wanted to attend Search Love Boston, but even that was so expensive. Many of those conference are to "smooze" and meet people. We always attend WordCamp Boston - $45 gets you a lot. This year we hope to speak about Google+ and the WordPress Yoast Plugin how that works for Authorship - that's if they accept our application. There are so many well known experts that could do this - we'll keep our fingers crossed. Sue mentioned Meet-ups - great tip - they are another way to meet people offline and the Chamber of Commerce are too. 

I have a great passion for Google+, it always has been from the beginning. I need to learn to promote myself more as me and what I can provide as training along with the elSue business page. Every person I have met training via a Video Hangout is so impressed at how easy it is to get up and running - even the Tree Service Business - they were able to hop on board because they had a Google+ Local page. That's why you are seeing more and more Local SEO's in on Google+. The Google+ Page shows up in Google Searches, click on the Page and if there's no Posts, the searcher is disappointed, they want to see something.

It may have taken Google a long time to get this all in place, but it is a big hit.  I heard that +Michael Stelzner  in his keynote at Socal Media Marketing World, which we used to attend when it was online and only $295, said that Google+ is what marketers are going to want to learn how to use this year. I'm confident that Mike is right! 

Thanks for your tips on Pinterest - I have an account, but have not used it. Martin do you feel there is a real benefit in investing the time or would you recommend sticking to Google+ and not getting sidetracked. I know many of the social media people say that it's better to be on more social platforms than one. 
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Awesome comment +Susan Walsh! And great to hear you are getting on so well :D
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There's a lot of buzz going on about businesses losing reviews on Yahoo! local listing since the yelp deal. One of our client's had a poor review on Yahoo! Local from 2009 - it looked like it Spam, but Yahoo! Local didn't take it down. We claimed the listing (this was before Yext came into the picture), business information was correct and added photos. Now their listing looks fantastic and comes up in Yahoo search. The listing includes their business information and a knowledge panel much like the one Google uses. What's great is that the poor review is gone and our client had 3, 5start reviews on Yelp, which are now on the Yahoo! local listing. We are leaving the listing as is - the deal between Yelp and Yahoo! was to this clients advantage. Have you see this as well or have your clients lost reviews on their Yahoo! listing?
The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The company says it had built up “six years of […]
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Susan Walsh

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Excellent presentation on Local SEO by +Darren Shaw  Shaw at SearchLove Boston. We hope to attend next year since it's a 30 minute drive to Boston - somehow we missed this one!
 
If you find local SEO to be a tough juggling act, check out the slide deck from +Darren Shaw's talk at SearchLove yesterday:

http://www.slideshare.net/darrenshaw1/boston-searchlove-how-to-prioritize-your-local-search-work

It was the most practical talk I've seen.  (Just did a quick post on it, too.)
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Susan Walsh

I have a question about Google+!  - 
 
I have a silly question - sure the answer is right in front of me. How do you direct message a person with a Profile Page? I can say "Hello" when they are new in my notifications. Is it that some people have the settings so that you are unable to send a message?

Also, the same on the Business Pages - I looked through the questions and didn't see this one. 

Thanks!
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Susan Finch's profile photoJoro Slaveykov's profile photoSusan Walsh's profile photoStan Bush's profile photo
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+Susan Finch Thanks Susan,  appreciate your feedback!
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Susan Walsh

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Great video on setting up a home studio for creating videos or now it would be great for Video Hangouts if they are part of your business. +TJ Walker Our business uses Google+ Video Hangoust for client trainings and consultations. I also create "how to" video screencasts. Audio sometimes is a problem. I need a good microphone. Can you name the microphone you use? 
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Susan Walsh

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Great video with +tom gosnell at his meadery. The beer is made of honey and water, he shows how they bottle it - I wonder if we can get it here in the USA? 
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Interesting - one of our clients Free listings on Yahoo! Local had a poor review from years ago and that was all they had on that listing. But, they have 3 reviews on Yelp - all 5 start legitimate. Now their Yahoo! Local Page looks great, they kept the photos we had put up, the business information is correct, they have a nice Knowledge Panel over to the side like Google has for local listing in the search results. For this particular client it worked to their advantage. They don't want to pay the $29 per month, so we are leaving the listing as is, which looks great right now. 
The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The company says it had built up “six years of […]
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Susan Walsh

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Good info for local businesses that includes Guidelines for building websites for local businesses, which you always want to follow : ).
 
Google just added some great info on building websites for local businesses!
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Another great blog post from Phil at Local Visibility System. It's about your Google+ Cover photos - shows some great examples. Off to redo ours after seeing these!
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Susan Walsh

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Hi Bernie and Jim,

Click on Read more to see the comments. If you don't see them, let me know and I'll email the thread from my email. When someone posts in Google+ Community, you get an email notification, which is nice sometimes. 
 
Hi, we have a new client, a service based business, that lists the towns they service on the bottom of their website like this:

Serving the following cities and towns and the surrounding areas: 
Ashland, Fayville, Framingham, Holliston, Hopkinton, Hudson, Lincoln, Marlborough, Maynard, Natick, Sherborn, Southborough, Stow, Sudbury, Wayland, Wellesley, Wellesley Hills, 

Each town links to a Page that has the exact same content except the Town name and phone number change. The copy, photos, everything else is the same. I consider this duplicate content and a violation of Google's website policy.

1. Can they still list the name of the towns they service on the bottom of each page and not be in violation as long as they don't link to the page?

The title tags are setup all the same except they change to the town of the page you are on. They were ranking at the top of the page for "tree service" for the towns they service, no they are not. Could that be that Google feels the pages are duplicate content, therefore, are penalizing them?

I believe that is the case, but want to reconfirm. 

Any input is welcome. Thanks!
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Have her in circles
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Partner, WordPress and Local Search Optimization
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Massachusetts
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(774)203-9137
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Tagline
Local Search Engine Optimization
Introduction
My sister Ellen and I are partners in a small business in which we design and develop WordPress websites built for local search, claim & optimize G+ Local pages and provide on-site LSO (local search optimization) trainings to businesses and schools. 


Bragging rights
I'm from a large family; 5 sisters and 3 brothers. I had a great childhood - our parents "the best". I have 2 wonderful kids and I"m a Grammy. I support the American Cancer Society and ALS Association, and I'm a team leader for the Making Strides For Breast Cancer Walk. My interests include staying healthy, learning more each day about our business, and family is most important.
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  • Becker College
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Susan Walsh's +1's are the things they like, agree with, or want to recommend.
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Ceres is great - located in the Beechwood Hotel. I've been many times with friends and family. We have even had a couple of business meetings in the lounge area in the morning when it's not crowed. What a beautiful lounge - the people that work there are so nice and accomodating. We always tip big if we use the lounge area for a meeting. We took my Dad there for his birthday and he loved it. The food is upscale, not pub style. They even have a sushimi appetizer. Not huge servings, but very delicious food. The atmosphere is relaxing. You can also do corporate events. A company I used to work for did one years ago and it was great. Overall how could you give them anything less than 5 stars.
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Public - in the last week
reviewed in the last week
I buy the DoubleTakeOffers, you purchase for $10 and get $20 worth of food. We always spend more than $20, but the prices are reasonable and the sushi is great. The seaweed salad is served on a huge plate, full of it. I always have to take more than half of it home (I'm not complaining). They redesigned the bar area which is really nice. The owner is always friendly. We usually go there for lunch because it's less crowded and close to Indian Meadow for a round of golf afterwards in the good weather. We go even if we don't have a DoubleTakeOffer.
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Public - in the last week
reviewed in the last week
This salon is great. I lost all my hair while undergoing chemo for breast cancer 3 years ago. I've tried 3 different salons and stylists and could not find one that could give both a good cut and foil. I'm still under treatment and one of my nurses Maria has the best hair cut and highlights - so natural looking. I finally asked her who did her hair and she told me where and it is Tara. I needed something done right away and only had Monday and Tuesday available this week. Tara was not available so they recommended Lana. I was greeted by a friendly woman at the reception desk who had a great hair cut and foil - that right there made me feel comfortable. Lana took me right away, listed to what I wanted and what I didn't want, was patient and did a great job. I love my hair cut - it's in style and took me very little time to blow dry it this morning. I would recommend Lana, who has been there for 11 years and Tara because Maria's hair always looks great. The salon is easy to get to - right on 135 in West Natick, in a plaza right next to the train station. There was plenty of parking.
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Public - 6 months ago
reviewed 6 months ago
I love the Sacchi bookmark I received as a gift - they have a great collection on their website. Thanks Rachel and Betty for the gift and turning me onto the cool bookmarks. Mine has a quote "There is only one happiness in life, to love and be loved" - George Sand.
Public - a year ago
reviewed a year ago
23 reviews
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Dr. Rasmia Khalid is my oncologist. I was diagnosed with breast cancer in March, 2010. My future looked grim. Dr. Khalid came up with a plan of treatment; Chemo (Taxol and Herceptin), Lumectomy and Radiation. I'm in remission at this time. I still undergo Herceptin treatment every three weeks. Dr. Khalid treats all of her patients with respect and kindness - she has a friendly, outgoing personality. The nurses, Maria, Lisa, Mary, Peggy and Frances have been there from the start. What can I say, they are wonderful and gave me hope. When I go for my treatments we are all in one big room, nicely designed and I see how they are with the other patients too. They all work together, have compassion and make us all laugh when we really need to - they have become my friends. Reception and admin is always on top of your needs. I highly recommend recommend Dr. Khalid as a top oncologist and her team.
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Public - 5 months ago
reviewed 5 months ago
Linda has helped answer many of my questions in her Local Forum, Google and Your Business Forum. She was the first expert to help with a Google Places issue we had when we first started claiming pages. I recommend her Blog, Forum and Training to anyone that wants to become an expert in Google+ Local and local search.
Public - 11 months ago
reviewed 11 months ago
We went for lunch on a Sunday and the sushi was great. The atmosphere is unique and decorated upscale, yet so comfortable. I felt like we were eating at a high class place in Boston. They have a restaurant, bar, little sushi bar, and another area where they cook to order your meal. The price was right - we are going again soon.
Public - a year ago
reviewed a year ago