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Susan Waldes
Works at Five Mill
Lives in Raleigh, NC
107 followers|10,381 views
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Susan Waldes

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Did you notice all the #adwords  GDN features released in 2014? Its a powerful #displayadvertising  platform now. To use it though, you have to break out of pure #SEM  thinking. 
This was a huge year for AdWords changes. There has been ample attention given to many of the flashier new feature releases in 2014. There have also been m
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Susan Waldes

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+Google Ads rolling out "ad customizers" and ad extension datafeed ccontrol to accounts. 
Spotted in the AdWords shared library of some accounts today is a new feature called “Business Data”, sure to roll out to all accounts over the next few days. The vague naming actually contains a pretty hefty shift to the ad creation landscape. Click into this feature and you’ll see the explanatory text: Upload or …
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Susan Waldes

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Speculation on the product future aside, I say marketers should pay more attention to their g+ strategy this year.
Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away. Although some are reporting that G+ will kill the product side, the platform (in terms of data collection and unique user sign-ins) […]
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Susan Waldes

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Google hasn't officially announced it yet, but Display Select GDN Keyword Targeting has been spotted in AdWords accounts! By +Susan Waldes 
In August I reported that display select only campaigns would soon be rolling out to all accounts and it is finally happening. The History This more stringent form of GDN keyword targeting has existed for a couple of years now in ways that didn’t allow the majority of advertisers to participate. The “Search Companion” beta has been using …
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Susan Waldes

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I figured it out. 
When I speak about Enhanced Campaigns, I invariably get an audience question like this: “How can I create single-device campaigns? I know it’s possible somehow, tell me how!” I recently figured out the answer. Why The Need For Single-Device Campaigns? I am not usually a proponent of AdWords workarounds. I typically encourage businesses to work […]
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Susan Waldes

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On enhanced campaigns and my April 22nd #stepinsideadwords prediction
Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape. Let’s take a look at where Enhanced Campaigns have led us and what might be coming next. Enhanced Campaigns Have Changed Your World – But Not […]
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Have her in circles
107 people
Mark Ginsberg's profile photo
Kavya Jain's profile photo
Mark Simmons's profile photo
Rohit Kumar's profile photo
J. Baca's profile photo
Tommy Forcella's profile photo
tran duc trong's profile photo
Sell Up's profile photo
Kristin Kopp's profile photo
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Raleigh, NC
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Employment
  • Five Mill
    SVP of Client Services, 2014 - present
  • 3Q Digital
    Director of Client Services, 2011 - 2014
  • ivgStores
    Director of Category Management, 2008 - 2011
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Female
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