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Susan McPherson
Works at Fenton Communications
Attended Boston University
Lived in Seattle, WA
1,569 followers|66,314 views
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Despite the fact that women composed only 17% of attendees at the World Economic Forum's 2015 meeting in Davos, Switzerland, the male-dominated conference made time yesterday for a nod to gender equality.
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Susan McPherson

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What are the biggest trends we'll see in #CSR  this coming year. +Dave Stangis +Christine Bader Meg Garlinghouse +Alice Korngold and +Margaret Coady weigh in with their thoughts and ideas. 
Corporate Social Responsibility IS The New Norm. From Giving Tuesday to the Ice Bucket Challenge to Climate Week NYC, 2014 brought plenty of opportunities for companies to get creative with their corporate social responsibility initiatives and experiment with new types of engagement. As a whole, the corporate social responsibility industry continued [...]
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Susan McPherson

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Honored to be 18th on this list of  top 100 CSR leaders. There is a call for a vote for top 10 CSR Leaders. If you have the desire, I would be so thrilled for your support! #CSR  
http://bit.ly/1zsT1kl 
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Great tips on making "Checkout Charity" more meaningful for all involved.
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An example of a very cool analytics company driving social impact. My latest in Forbes.
If #GivingTuesday is any indication, corporate philanthropy has never been more creative. Rather than just write a check, companies are creating impact by engaging customers to take action, leveraging employees’ skillsets, developing powerful social good content and, in the case of one Boston-based company, providing nonprofit and academic organizations with [...]
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Join our #GivingTuesday  Google+ Hangout this afternoon at 4:30 pm ET. We'll be showcasing how major retailers are giving back this holiday season.
 
How retailers and nonprofits are creating gifts that give back and ideas for engaging and encouraging consumers to shop with purpose.  
This Hangout On Air is hosted by Giving Tuesday. The live video broadcast will begin soon.
Q&A
Preview
Live
Gifting for Good
Tue, December 2, 2014, 4:30 PM
Hangouts On Air - Broadcast for free

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Susan McPherson

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So excited to be helping Positive Luxury enter the US market!! Check it out!
As of January 2015, we'll be opening in New York, USA. We'll be based in Dumbo and we're extremely excited to announce that Susan McPherson will be our Managing Director for the USA.
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Susan McPherson

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28 years ago, THIS happened, and I was forever changed....
Though I faced my worst nightmare in my mother's death by fire, I surprised myself by surviving — and thriving.
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Thank you so much +Nadine Hack 
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Sharing my latest in a series on angel investing. There is so much more to bring to the table than cash. 
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Enterprise-wide Philanthropy baked into the business. Smart @Forbes read. #csr  
The trend toward deeper, smarter engagement that connects a corporation’s mission to achieving social solutions is encouraging.
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Susan McPherson

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What an exceptional agenda/line-up!! 
A preview of our first-ever conference focused on some of the most important millennial women in business.
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Thank you Margit Detweiler and +TueNight for such a lovely interview opportunity! #CSR  
Susan McPherson was only 21 when her mother died in a tragic hotel fire. Rather than allowing the grief to define her, Susan has dedicated her life — and funds — to giving back to the world. I met ...
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Have her in circles
1,569 people
Polli Asenova's profile photo
Rana Siddique's profile photo
jayaram ram's profile photo
Demetrio salvaterra's profile photo
Sean O'Donoghue's profile photo
mihaela Nagy's profile photo
Dessa Darling's profile photo
Heather Brook Havard's profile photo
Info True Talent Trans's profile photo
Work
Occupation
Senior Vice President/Director of Global Marketing at Fenton Communications
Skills
Marketing, Sustainability, Development, Fundraising, Communications
Employment
  • Fenton Communications
    Senior Vice President, present
  • PR Newswire
    Vice President, CSR
  • Concur
    Director of Business Development
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Seattle, WA - Washington DC - New York, NY - Boston, MA - Brooklyn Heights, NY - Latham, NY - Kastrup, Denmark
Story
Tagline
Passionate connector who believes biz can be a force for good. Angel investor & advisor. Loves adventure, pups, the ocean & running. Hosts biweekly #CSRChat on Twitter..
Introduction
Susan runs McPherson Strategies, a consultancy focused on the intersection between brands and social good. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations, CSR and sustainability communications.
Bragging rights
Selected as a global ambassador to Vital Voices, serves on the board of Positive Luxury and Bpeace, advises Girls Who Code, She's The First and The Adventure Project.
Education
  • Boston University
    Broadcast Journalism
  • Albany State University
    History/Political Science
Basic Information
Gender
Female
Relationship
In a relationship
Other names
Spector
Susan McPherson's +1's are the things they like, agree with, or want to recommend.
Five CSR Trends to Watch Out For in 2015
www.forbes.com

Corporate Social Responsibility IS The New Norm. From Giving Tuesday to the Ice Bucket Challenge to Climate Week NYC, 2014 brought plenty of

Rethinking The Role Of The Corporation -- From Philanthropy To Shared Value
www.forbes.com

The trend toward deeper, smarter engagement that connects a corporation’s mission to achieving social solutions is encouraging.

Creating Social Impact With Social Media Data
www.forbes.com

If #GivingTuesday is any indication, corporate philanthropy has never been more creative. Rather than just write a check, companies are crea

Video: Laura Clise of Areva Talks Diversity at Net Impact 2014
www.triplepundit.com

Laura Clise moderated a panel on diversity and inclusion at NI14. She even wrote a rap to kick things off. Do yourself a favor and check it

CSR Professionals Give Back on #GivingTuesday
corporatecitizenship.bc.edu

#GivingTuesday, is a global day dedicated to giving back to the community. Read how our member companies are volunteering their efforts.

Survey Of Parents Finds Apps Beneficial For Children
www.prnewswire.com

WASHINGTON, Nov. 11, 2014 /PRNewswire/ -- Results from the first Moms With Apps Parent Survey were released...

THNK: A Leadership Approach To Disrupt Thinking, Then Business
www.forbes.com

Picture your first day at school. Now imagine a school that dumps you at the edge of the North Sea. No shore in sight. Met by a grizzled wet

Rifles for a four-year-old: when corporate donations go bad
www.theguardian.com

Corporate donations have never been more popular, but some companies still struggle to align philanthropy with social responsibility

Social media has undermined people's trust in brands
www.theguardian.com

A Facebook ‘like’ often doesn’t mean much, to re-build consumer trust brands must be transparent about the provenance of their products and

In search of the good business
www.economist.com

Unilever’s lifebelt SLEEPING in the open on top of his mansion was a nightly routine for William Lever, founder of what is now Unilever, an

Collaborative Philanthropy: Even Billionaires Figure They Need Help to S...
www.linkedin.com

Philanthropy at its best is an inventive and collaborative enterprise. Yet, more often than not, foundations and individual benefactors have

10 Companies That Stand for LGBT Equality
www.triplepundit.com

While some companies still hang on walls of shame for their persistent opposition to LGBT equality, forward-thinking firms are turning up th

How to use technology to make our planet more sustainable, not less
www.theguardian.com

Investment is booming in clean and green technologies. But can they be implemented quickly enough to meet current challenges?

Splash up: Mission 31 complete - Virgin.com
www.virgin.com

It’s been a phenomenal and epic 31 days Cousteau and team were conducting scientific experiments related to climate change and ocean acidifi

Five Reasons Why Flexible Working Hours Can Be Good For Business
www.huffingtonpost.co.uk

While employers can refuse the request if it is considered detrimental to business interests - for example, it may incur extra staff costs -

Lena Dunham Remembers Nora Ephron
www.newyorker.com

“This Is My Life” is the movie that made me want to make movies. I first saw it in second grade, so I wouldn’t have articulated it as such,

Visually Will Tell Marketers Whether People Actually Cared About That In...
techcrunch.com

Infographic and "visual content" marketplace Visually is the latest startup trying to take a new approach to measuring the effectiveness of

How U.S. Philanthropy Is Inspiring Foreigners to Give
www.theatlantic.com

Bill Gates and Warren Buffett have made it their mission to export American-style philanthropy—formalized, systematic, and professionalized