When I started blogging nearly a decade ago, the world of link building was very different. We still need those links to rank well on Google, but traditional link-building methods just don’t work anymore. Today, it’s all about building relationships with…
- KeySplash Creative, Inc.President & CEO, 2008 - present
- HSBCMarketing Manager, 1998 - 2004
- AT&T CreditMarketing Communications Coordinator, 1993 - 1996
Susan is a published author with numerous business and marketing-related books available in stores and online (Harry Potter: The Story of a Global Business Phenomenon and Building Brand Value the Playboy Way through Palgrave Macmillan, Kick-Ass Copywriting in 10 Easy Steps through Entrepreneur Press, Google Blogger for Dummies, Blogging All-in-One For Dummies, and Content Marketing for Dummies through Wiley, 30-Minute Social Media Marketing through McGraw-Hill, and The Complete Idiot’s Guide to WordPress and The Complete Idiot's Guide to LinkedIn published by Alpha/Pearson.
Susan frequently writes about marketing for various publications. She writes about marketing for Forbes.com and her marketing-related articles have been published on numerous websites, including Entrepreneur.com, MSNBC.com, BusinessWeek.com, and many more.
Susan owns an award-winning blog for business women, Women on Business, and she was rated the #1 women and leadership influencer in 2013 by Traackr.com.
Susan also offers speaking services and talks to both professionals and students about a variety of marketing-related topics, such as copywriting, social media marketing, content marketing, and branding.
- Western Governors UniversityMBA, Management & Strategy, 2014 - 2014
- Fairfield UniversityBS, Marketing, 1989 - 1993
- West Morris Mendham High School1985 - 1989
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