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Susan Emerick
Works at Brands Rising, LLC
Attended Michigan State University
Lived in michigan
885 followers|31,266 views
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Susan Emerick

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Order your copy of @SmartSceptic in print on 17 &18 Feb http://ow.ly/XWDu0 & get free audio interview with me!@sfemerick, leading #socbiz author & practitioner
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Susan Emerick

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Deeply saddened, loss of one our best + brightest @socialmedia2day founder & friend @robincarey#socialmedia #socbiz http://bit.ly/1TUMoAe 
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Susan Emerick

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Do you have a social business team? 
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Susan Emerick

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Help us spread the word about the Friendship Bench in honor of Lucas Fiorella's tragic death by suicide ... So many suffer from depression in silence
The Friendship Bench is an organization that aims to remove the stigma of youth depression and suicide. Find out more in the launch day news release.
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Susan Emerick

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A must read piece of research from Altimeter on Employee Engagement and Employee Advocacy 
Inform and inspire your audience. Why Altimeter? Our differentiators. iStock_000011894443Medium. Join Our Team Altimeter Is Hiring! Our Research. Research is the lifeblood of our business. Our Clients. Trusted by top brands and innovative upstarts. Policies. Honesty, transparency and openness ...
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Susan Emerick

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How NOT to implement employee advocacy http://www.unmarketing.com/2014/11/24/for-whom-the-bell-mobility-tolls-employee-5-star-app-reviews/ So much is wrong with this! Unethical, transparently stupid and a perfect recipe for creating distrust for the brand
I remember the day I gave an eBay seller a 1 star review. It was a lifetime ago, and I had bought a baseball card and it never arrived. I left a review reflecting my thoughts on it. The seller freaked out on me, saying I could ruin his business since it wasn’t a five-star […]
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Susan Emerick

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Are you working to drive employee adoption in your employee engagement and advocacy program? Then this post is for you
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Congratulations to my colleague Yekemi Otaru on her first book! Read on to find out how we collaborated across the Atlantic
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These are the reasons the Employee advocacy is now mainstream http://dynamicsignal.com/resources/#ufh-i-89820951-why-employee-advocacy-is-now-mainstream
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Join me today at Noon on American Marketing Association webinar Top 5 Employee Advocacy Use Cases http://a.dy.si/1BB8Ud0
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Join me and +Sabrina Stoffregen  December 17th on this free webinar - CMO: How One of the Most Influential C-Suite Roles is Changing http://bit.ly/1ByAC8P
When it comes to the C-Suite, there's never been a time when the role of the CMO has changed so dramatically or been so influential. Join host Susan Emerick of Brands Rising, and Sabrina Stoffregen, Intel Brand Strategy and Reputation manager, to discuss the changing role of the CMO, what it means for marketers, their companies and employees as well as the industry at large. The panel will explore how recent trends in technology, data, and social...
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Recap and replay of today's Employee Advocacy webinar with my IBM colleagues +Colleen Burns and +Amber Armstrong
Follow The full webinar on demand is available towards the end of this blog Today, I had the good fortune of hosting and moderating a webinar How IBM Drives ROI Through Employee Advocacy, featuring my long time IBM colleagues Colleen Burns and Amber Armstrong, who shared several case studies about how the global tech giant is successfully proving …
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Thanks so much for sharing. So glad the first crazy hype for employee advocacy is over and it's taking good shape :-).
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People
Have her in circles
885 people
D Bieg's profile photo
linkero bentro's profile photo
Dr. John B Adaikalsa's profile photo
Gokul Alex's profile photo
Howard Smith's profile photo
Daniel Oluwatobi (Twigonnet)'s profile photo
Kristen Matthews's profile photo
Kelvin Jebbson's profile photo
Source Tune's profile photo
Work
Occupation
Digital and Social Influence Marketing Strategy at IBM
Employment
  • Brands Rising, LLC
    CEO & Founder, 2014 - present
    Strategic advisor: social media analytics, influencer engagement & employee advocacy.
  • IBM
    Manager, Enterprise Social Strategy & Programs, 1996 - 2014
    I am responsible for leading the development and deployment of the enterprise social strategy, standards, governance, education, training, analytics and measurement frameworks required for the continuous improvement of IBM brand channels on external social media, as well as the continuous improvement of the collective activities of IBMers who share their expertise on external social media. I established the IBM Select Social Eminence program, which provides Social Business Managers across the enterprise a repeatable model to enable Subject Matter Experts (SMEs) and Thought Leaders to effectively build reputation & influence in support of IBM’s business imperatives globally.
  • The Most Powerful Brand on Earth
    Author, 2013 - 2013
    How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media
  • Handelman
    Brand Manager
    Brand management for children's video division which encompassed over 100 titles. Primary product responsibility was marketing of Thomas the Tank Engine & FriendsTM brand, a premier product line
  • Gale Research
    Direct Marketing Manager
    Marketing and strategic planning of Gale reference product line published for K-12 School Library Market.
  • Comerica
    Direct Marketing Manager
    Managing all aspects of direct marketing programs for the financial institution, including creative direction and development, database management, list selection and prospecting, print production, fulfillment and campaign performance.
  • Campbell-Ewald
    Account Supervisor
    Liaison to client on cooperative advertising program. This program supported retail accounts nationwide. Programs involved quarterly planning of media placement, national television and point of sale production.
  • Bozell Worldwide
    Account Executive
    Client liaison responsible for direction and administration on the Chrysler account.
  • Eric Mower & Associates
    Account Coordinator
    Associate client contact responsible for direction and administration on the Endicott Johnson Shoe account.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
michigan - grosse pointe - traverse city
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Tagline
Author of: The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media.
Introduction

Speaker, Adjunct Professor and Veteran Marketer passionate about applying social analytics to marketing strategy & building a social workforce.

Author:  The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media

  • Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing costs of marketing, selling and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators.
  • Enabling employees and partners in modern business requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways of managing risk, while helping employees build and manage external relationships in real-time. Nearly every industry is affected, and this book provides frameworks, guidelines and case studies for people to navigate the change for their organization.

Manager of Enterprise Social Strategy & Programs at IBM where I specialize in Digital & Social Influence Marketing Strategy. I’m dedicated to evolving marketing as a practice, articulating the benefits of integrating social influence programs to foster long-term, high value relationships with clients, prospects, partners, colleagues, and communities.

I have established the C.O.R.E. (Cross functional, On-going Research & Engagement) Social Marketing practice in partnership with the IBM Market Insights team. I’m currently working to roll out this social marketing methodology based on social “listening” research, strategic engagement roadmap and social intelligence platform to accelerate execution effectiveness. I have developed informed engagement and workforce enablement programs to ensure teams of marketing and technology professionals are aligned to share their subject matter expertise, effectively engage and build influence in on-line communities to drive business outcomes. I work with many IBM Teams and External Agencies.

Prior to joining IBM, I led the development of global marketing programs for both B2B & Consumer brands across various industries including Financial Services, Media & Entertainment and Retail Distribution.

I share my views about B2B Social Media Marketing Strategy and what it takes to Build a Social Brand on my blog at www.susanemerick.com


I use social technologies to collaborate with colleagues and partners across the globe.
Bragging rights
Honored to be named in iMedia 25 - 2011 Internet Marketing Leaders and Innovators, Winner of 2010 SAMMY (Social Advertising, Media and Marketing) for “Best Socialized Business”
Education
  • Michigan State University
    School of Communications Arts & Sciences; School of Advertising, 1983 - 1987
Basic Information
Gender
Female
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Married
Other names
I go by Susan (not Sue - Just FYI), Harris is my maiden name