Surfari has become my go-to SUP shop! I always go back to SUP for a couple of reasons -- the prices are reasonable and the staff are friendly and nice. It makes a huge difference as a customer when you know you will be greeted by friendly faces who are eager to help you out. The guys at Surfari are always pleasant and accommodating. Also, they have featured great Groupon/LivingSocial deals and their regular rates are great ($25 for SUP/day). They are in a great location too so you can take the boards to the ocean or to the bay. They always have boards in stock (even on 4th of July!!!) so I know I can count on them. They also offer surf lessons and instruction. I have yet to try the surf lessons but I am sure they're great. I would definitely recommend Surfari to people looking for good SUP or surfing rentals!