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Sue Spolan
Attended Bryn Mawr College
Lived in Philadelphia
507 followers|65,441 views
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Sue Spolan

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What happens when there are 8 planets, but only 7 trends?
 A successful marketing campaign is built on multiple points of support. This infographic uses the planets to indicate the relative popularity of each method ac...
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Sue Spolan

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Consumer generated information is exploding.  Whether you are talking about stock trades, advertising or lead gen, the trend is toward merging datasets to drive predictive analytics, consumer intent and even personalization. Smart marketers gain profound performance marketing insights and actionability. About 2.5 quintillion bytes of data are created every day, with 90 percent collected in …
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Sue Spolan

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There's a science behind writing headlines. You're probably not doing it right, and it's hurting your content marketing.
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In a world where 500 million Tweets are generated a day on Twitter, setting a brand apart can be pretty difficult. But humor could be the answer...
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Most organizations are failing when it comes to reaching the youngest consumers.
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Sue Spolan

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Content logjam bogs down the process, when you find yourself overloaded with a massive backlog of articles.
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Scribing Wisely is the content marketing blog for Scribewise.
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We talk about corporate storytelling, but most organizations are afraid to be compelling. Here's a call to be more courageous.
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People
Have her in circles
507 people
Matthew Baron's profile photo
Phil Jeffrey's profile photo
Albert Yee's profile photo
Steven Brant's profile photo
Elizabeth Kemery's profile photo
Jades Closet's profile photo
Mo Spolan's profile photo
Michael O'Reilly's profile photo
Roy Sheinbaum's profile photo
Work
Occupation
CEO, Cohegent
Skills
Marketing, Communications
Employment
  • communications and marketing strategy, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Philadelphia - New York - Washington DC - Miami Beach - Philadelphia - Florence, Italy - Berkeley, CA - London, UK - Paris, France - St. Petersburg, Russia - Athens, Greece - Istanbul, Turkey - Innsbruck, Austria - Roatan, Honduras - Anguilla -
Story
Tagline
Not too tart. Not too sweet.
Introduction
Media and marketing communications.
Education
  • Bryn Mawr College
Basic Information
Gender
Female
Sue Spolan's +1's are the things they like, agree with, or want to recommend.
Big Data, Big Value: Master Marketing Performance With Merged Datasets -
www.leadscon.com

Consumer generated information is exploding. Whether you are talking about stock trades, advertising or lead gen, the trend is toward mergin

Blog | Scribewise
www.scribewise.com

Scribing Wisely is the content marketing blog for Scribewise.

Instagram for Insta-Brand Engagement
www.scribewise.com

Instagram is growing rapidly and brands are catching on. Here's how to include the photo-sharing app in your social media marketing strategy

Here’s Why The TedX Speaker Who Said “Content Is Worthless” Is Wrong
www.scribewise.com

Is content creation a waste of time? While content may not generate income simply on its on, it is the fuel that creates community engagemen

Do NSFW Headlines Work Better?
www.scribewise.com

There's a science behind writing headlines. You're probably not doing it right, and it's hurting your content marketing.

How to Avoid Content Marketing Logjam
www.scribewise.com

Content logjam bogs down the process, when you find yourself overloaded with a massive backlog of articles.

How Brands are Using Humor to Win Customers on Twitter
www.scribewise.com

In a world where 500 million Tweets are generated a day on Twitter, setting a brand apart can be pretty difficult. But humor could be the an

Blog | Scribewise
www.scribewise.com

Scribing Wisely is the content marketing blog for Scribewise.

Corporate Storytelling: Why Are You Afraid To Be Compelling?
www.scribewise.com

We talk about corporate storytelling, but most organizations are afraid to be compelling. Here's a call to be more courageous.

Digital Natives and the Content Marketing Experience
www.scribewise.com

Most organizations are failing when it comes to reaching the youngest consumers.

3 Secrets of Social Marketing: A Facebook Ad How-To
www.scribewise.com

Social media success for brands remains something of a mystery. Here are three tips for effective social media marketing.

Why Every Business Should Be an H2H (Human to Human) Business
www.scribewise.com

Consumers want to make real connections with brands. Here's why content is the key to building these vital relationships.

Launching Your Content Strategy: Does The C-Suite Trust You?
www.scribewise.com

Before you can launch an effective content strategy, you must have trust and buy-in from the C-suite. Here's how.

Brand Shift: The Rise of the Educated Consumer
www.scribewise.com

Consumers are smarter than ever. And that’s great for the consumer, but not so wonderful for big brands.

5 Things Reporters Do That Content Marketers Should Do
www.scribewise.com

Content marketing should be journalistic, which means marketers need to act like reporters.

How to Incorporate Video Into Your Content Marketing [infographic]
www.scribewise.com

Video can infuse your content marketing with higher levels of engagement. Here are five ways to utilize video.

12 Essential Words for Content Marketing Headlines
www.scribewise.com

The 12 words to prevent your prose from falling into internet oblivion.

4 Things You Need To Transform Your Organization Into A Media Company
www.scribewise.com

It's widely accepted that brands must transform into media companies. This post describes what it takes to be a content marketing machine.