- communications and marketing strategy, present
- Bryn Mawr College
Corporate Storytelling: Why Are You Afraid To Be Compelling?
We talk about corporate storytelling, but most organizations are afraid to be compelling. Here's a call to be more courageous.
Digital Natives and the Content Marketing Experience
Most organizations are failing when it comes to reaching the youngest consumers.
3 Secrets of Social Marketing: A Facebook Ad How-To
Social media success for brands remains something of a mystery. Here are three tips for effective social media marketing.
MediaPost Publications Quality Vs. Quantity: Quality Wins 02/21/2014
Quality Vs. Quantity: Quality Wins - 02/21/2014
Why Every Business Should Be an H2H (Human to Human) Business
Consumers want to make real connections with brands. Here's why content is the key to building these vital relationships.
Launching Your Content Strategy: Does The C-Suite Trust You?
Before you can launch an effective content strategy, you must have trust and buy-in from the C-suite. Here's how.
5 Things Reporters Do That Content Marketers Should Do
Content marketing should be journalistic, which means marketers need to act like reporters.
How to Incorporate Video Into Your Content Marketing [infographic]
Video can infuse your content marketing with higher levels of engagement. Here are five ways to utilize video.
12 Essential Words for Content Marketing Headlines
The 12 words to prevent your prose from falling into internet oblivion.
4 Things You Need To Transform Your Organization Into A Media Company
It's widely accepted that brands must transform into media companies. This post describes what it takes to be a content marketing machine.
Best Content Marketing Articles of the Week: Jan. 31, 2014
A roundup of the best content marketing and social media stories of the week.
Psychology of Content: Why Do You Think They're Called Users, Anyhow?
Do you sleep with your phone by your head like I do? The Psychology of Content explains why we get addicted & how marketers can use this sci
The App Just Scored: It’s Time for a Content Huddle
As more and more Americans access apps during the Super Bowl XLVIII, it's time for a content huddle.
Guest Blogging Should Be About Trust Building, Not Link-Building
Google says guest blogging is a bad SEO tactic. But it's good for digital PR, an opportunity to raise your profile & build TRUST with your a
What To Do After Hitting Publish: A Content Distribution Checklist
Content distribution is a critical piece of the content marketing equation. This post has important tips for maximizing impact of content.