- communications and marketing strategy, present
- Bryn Mawr College
Big Data, Big Value: Master Marketing Performance With Merged Datasets -
Consumer generated information is exploding. Whether you are talking about stock trades, advertising or lead gen, the trend is toward mergin
Here’s Why The TedX Speaker Who Said “Content Is Worthless” Is Wrong
Is content creation a waste of time? While content may not generate income simply on its on, it is the fuel that creates community engagemen
How Brands are Using Humor to Win Customers on Twitter
In a world where 500 million Tweets are generated a day on Twitter, setting a brand apart can be pretty difficult. But humor could be the an
Corporate Storytelling: Why Are You Afraid To Be Compelling?
We talk about corporate storytelling, but most organizations are afraid to be compelling. Here's a call to be more courageous.
Digital Natives and the Content Marketing Experience
Most organizations are failing when it comes to reaching the youngest consumers.
3 Secrets of Social Marketing: A Facebook Ad How-To
Social media success for brands remains something of a mystery. Here are three tips for effective social media marketing.
MediaPost Publications Quality Vs. Quantity: Quality Wins 02/21/2014
Quality Vs. Quantity: Quality Wins - 02/21/2014
Why Every Business Should Be an H2H (Human to Human) Business
Consumers want to make real connections with brands. Here's why content is the key to building these vital relationships.
Launching Your Content Strategy: Does The C-Suite Trust You?
Before you can launch an effective content strategy, you must have trust and buy-in from the C-suite. Here's how.
5 Things Reporters Do That Content Marketers Should Do
Content marketing should be journalistic, which means marketers need to act like reporters.
How to Incorporate Video Into Your Content Marketing [infographic]
Video can infuse your content marketing with higher levels of engagement. Here are five ways to utilize video.
12 Essential Words for Content Marketing Headlines
The 12 words to prevent your prose from falling into internet oblivion.
4 Things You Need To Transform Your Organization Into A Media Company
It's widely accepted that brands must transform into media companies. This post describes what it takes to be a content marketing machine.