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Sue Cockburn
Works at Growing Social Biz
Lives in Mission, British Columbia, Canada


Sue Cockburn

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An interesting infographic by HyperIsland in a Workopolis article on the qualities that define who is going to get the best jobs. 

The findings apply, I believe, to small business owners vying for new clients as much as to those seeking employment.

Here's an excerpt from the article:
"What we found most compelling about this research is how clearly it highlights that personality, not competence, is the determining factor of who’s going to get the most attractive jobs among tomorrow’s recruits. 

"Also, there is a growing desire for talent with a unique combination of skill and flexibility – people who can collaborate, adapt quickly and are enjoyable company, but also have the drive to get things done. 

"All those traits boil down to a personality that is essential for businesses operating in an ever changing digital landscape. Thus, specific competence is less important.” said Johanna Frelin, CEO of Hyper Island."

Note, personality may be weighted more important than competence in getting the job, but personality on its own won't help keep the job if one is incompetent. They're both important but someone with great competence and a difficult personality is unlikely to either get the job or, if they do get it, keep the job. At least, usually.
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Twitter's New Look: Facebook with a splash of Google+?
Today Twitter announced a change to the look and feel of it’s newsfeed that aligns it more closely to the look and feel of Facebook with a splash of
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Infographic by Curata showing their updated Content Marketing Tools List
The Ultimate Content Marketing Tools List infographic created by Curata appears first in Lead MD's 10 winners of the Content Marketing Nation Contest
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Sue Cockburn

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7 branding tips from Apple shared in an info graphic
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Wisdom from Guy Kawasaki on establishing your brand. First point: Seize the high ground!

Kawasaki says, "Establish your brand on positive conditions like “making meaning,” “doing good,” “changing the world,” and “making people happy” — not doing in your competition.

Think about it: when is the last time you bought a product to hurt a company’s competition? (Other than maybe Macintosh users.) If you want to beat your competition, establish an uplifting brand, but don’t try to establish a brand based on your silly desire to beat your competition."
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You're welcome +Ryan J. G. ! 
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10 valuable lessons (tips) for young and older entrepreneurs. Succinct and wise advice for those who own, or want to own, their own business.

Here's a quick taste ...
Tip #6 “The Market” is a big place. Competitors aren’t the enemy. In fact, they can be a great way to learn what’s working and what not to do in the development of your new venture. There is plenty of work for everyone, so keep focus on improving your product or service to compete for your rightful spot in the marketplace."
I filed for my first limited liability company at age 23, still 2 years from graduating college. The company I had been working for ended up shutting down as a result of the recession and my school
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Sue Cockburn

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Sue Cockburn

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The formula for success. It's just that simple. #startup #marketing
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Helping small businesses increase their impact, expand their market share and improve their bottom-line.
My passion is helping small business owners take their business branding to the next level. Our services include marketing, social media and website consulting, content creation and design services.

In today’s online world, everything we do reflects on our business. Visitors to our website and social networks, those who view both our print and online marketing materials and advertising, need to see our brand consistently represented across all platforms. We help micro and small business owners accomplish this.
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Mission, British Columbia, Canada
WordPress Websites, Social Media & Marketing for Small Business | Owner Growing Social Biz
WordPress Websites, Small Business Consulting, Social Media Consulting & Management, Marketing
  • Growing Social Biz
    Owner, 2011 - present
    Founder and CEO of Growing Social Biz providing design and consulting services to micro and small business in the areas of websites, social media and marketing.
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Other names
Susan Allen
Sue Cockburn's +1's are the things they like, agree with, or want to recommend.
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