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Stuart Bruce
Works at Leeds Metropolitan University
Attended Wyndham School
Lives in Leeds
835 followers|116,309 views
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Stuart Bruce

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Stuart Bruce

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Great #BledCom presentation by +Stephen Waddington on PR practice and academia. Lots of contributors including +Richard Bailey , +Simon Collister+Liz Bridgen, +David Phillips+Jon White, +Tom Watson and +Heather Yaxley. My thoughts are on slides 5, 6, 11 and 13.
This is a speach that I gave at BledCom in Bled, Solvenia on bridging PR and academia and practice to create a community of practice.
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Came across this wonderful oddball interview with Madeleine Albright from a couple of years ago, about her habit of wearing brooches or pins to send messages on mood and diplomacy. My particular favourite is wearing a "hear no evil, speak no evil" monkey brooch to a meeting with Putin to send a message about Chechnya.
The former Secretary of State reflects on her famous collection of brooches and pins, now the subject of an exhibition
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Great publicity stunt by Green Euro candidate in York https://twitter.com/Tinglepolitics/status/441978332297846784/photo/1
Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news.
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For my online PR master classes David Cameron is the gift that keeps on giving. I already use the much derided photo of him 'watching' the boxing on TV during the London Olympics as an example of how not to do an authentic photo. He's now given me another with this much parodied photo of him on the phone with Barack Obama.
One of the topics we cover in my online PR master classes is how powerful images can be – if they are authentic, fun,creative or interesting. David Cameron pr
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Stuart Bruce

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Don't believe a word of this. Absolutely impossible to slot the side pieces and line up the fabric. Spent over an hour, before concluding it just isn't possible. Beats me why you even need the side bits when for a small window a hook at the bottom would work just as well.

Stuart Bruce

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The ice bucket challenge is the latest viral craze meme in the USA and is doing a great job raising awareness and money for ALS, which is the US name for motor neurone disease. This is mine and Esme's #icebucketchallenge to do the same for MND in the UK in memory of my mum who we lost to MND in 2007. You're meant to challenge three new people so I've challenged Jamie Reed MP, Adam Ogilvie and my dad +George Bruce Please share and even have a go yourself if I haven't challenged you.

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What's the difference between PR and marketing? My first LinkedIn Influencer Post. Please feel free to comment and share (preferably there, but here will do!)
Today many commentators claim that PR and marketing are converging and the differences are blurring. But, that’s because frequently those commentators don’t actually know what either public relations
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Great article. Thanks for sharing!
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Looking forward to leading tomorrow's panel debate at the World Communication Forum in Davos on the future of PR with Andrew Manning, Colin Byrne, +Paul Holmes and Professor Dr Uday Salunkhe
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Good speech by +Stephen Waddington so well worth five minutes of your time to read and digest.
 
This is a speech that I’ve delivered in various guises to CIPR groups around the UK, most recently at a meeting with the CIPR North West group tonight at the Co-operative Group’s headquarters in Manchester http://wadds.co/1e7eLWr.  I'd welcome comments and feedback.
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An old, but good and true, post on some of the flaws of AVEs
 
Here's my post from when I still worked at Metrica explaining why AVE's don't measure PR.
The main reason that AVEs have still not gone away from our industry is down to a lack of education. In the spirit of playing my part to counter this, here is a list of reasons on why you should ignore this spurious and meaningless metric. I put it out there in the hope that it will be shared ...
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Have him in circles
835 people
Liz Foggitt's profile photo
cristina serra's profile photo
Thorsten Simon's profile photo
Jeff Scott's profile photo
metromicon metromicon's profile photo
Adam Oliver's profile photo
Poptip's profile photo
Richard Rawlins's profile photo
Techserve LLC's profile photo
Work
Occupation
Public Relations, Corporate Communications, Social Media, Advocacy, Campaigning
Employment
  • Leeds Metropolitan University
    Lecturer, 2012 - present
  • SBA | International Communications Consultant | Online Corporate Comms | Online PR | Digital Public Affairs
    Principal, 2011 - present
  • Wolfstar Consultancy
    Managing Director, 2007 - 2011
  • Bruce Marshall Associates
    Managing Partner, 2005 - 2007
  • Networx PR
    Managing Director, 1998 - 2005
  • Labour Party
    Corporate Relations, 1998 - 1999
  • Grant Thornton
    Head of PR and Public Affairs, 1997 - 1998
  • Pure PR
    PR Consultant, 1993 - 1996
  • Chamberlain
    PR Consultant, 1991 - 1993
  • Charles Walls
    Account Executive, 1989 - 1991
  • Leeds City Council
    Councillor - Lead Member for Communications and Customer Service, 1999 - 2006
  • Alan Johnson MP Deputy Leadership Campaign
    Director of Communications, 2006 - 2007
  • Andy Burnham MP Leadership Campaign
    Deputy Director - Strategy and Communications, 2010 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Leeds
Previously
West Cumbria - Southampton - London - Oxford - Newcastle
Story
Tagline
International online corporate communications and public affairs consultant. Frequent media commentator and conference speaker on PR, social media, business and politics.
Introduction

Award-winning international communication consultant specialising in online public affairs, corporate communications, reputation management, online PR and online advocacy campaigns. Worked with global and UK brands such as Sony Ericsson, Unilever, United Nations, HSBC, First Direct, Discovery Channel, NHS, Philips and the Labour Party.

Bragging rights
Listed in PRWeek's Power Book of the top 1% of most influential PR people in the UK
Education
  • Wyndham School
  • Hookergate Comprehensive
  • Southampton Solent University
Basic Information
Gender
Male