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Stuart Bruce
Works at Leeds Metropolitan University
Attended Wyndham School
Lives in Leeds
657 followers|77,217 views
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Stuart Bruce

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Looking forward to leading tomorrow's panel debate at the World Communication Forum in Davos on the future of PR with Andrew Manning, Colin Byrne, +Paul Holmes and Professor Dr Uday Salunkhe
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Good speech by +Stephen Waddington so well worth five minutes of your time to read and digest.
 
This is a speech that I’ve delivered in various guises to CIPR groups around the UK, most recently at a meeting with the CIPR North West group tonight at the Co-operative Group’s headquarters in Manchester http://wadds.co/1e7eLWr.  I'd welcome comments and feedback.
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Stuart Bruce

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An old, but good and true, post on some of the flaws of AVEs
 
Here's my post from when I still worked at Metrica explaining why AVE's don't measure PR.
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Some interesting research amongst PR placement students by Bournemouth University's +Tom Watson that depressingly reveals that 43% of companies use AVEs for evaluation. Most shockingly this includes some AMEC members who've signed up to the Barcelona Principles one of which is to not use AVEs!
PR students at Bournemouth University were surveyed recently about their experiences of evaluation practices during their 2012/13 sandwich year placement. 55 students (85%) took place in the self-completion survey. As all but...
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Wow ... welcome to the dark ages
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Interesting post on Inside GOV.UK with data on actual shares using social sharing buttons alongside actual page views. Not convinced it actually tells you much and is perhaps a good example of why just because you can measure something doesn't mean you should. So what that share rate is 0.2%? Isn't just 14,000 shares as a result better than zero shares as a result? I shared this on Twitter and Google+ and didn't use the social sharing buttons so it probably wouldn't be zero? What's the downside of having the buttons?
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Stuart Bruce

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For my online PR master classes David Cameron is the gift that keeps on giving. I already use the much derided photo of him 'watching' the boxing on TV during the London Olympics as an example of how not to do an authentic photo. He's now given me another with this much parodied photo of him on the phone with Barack Obama.
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Measurement replaces digital as PR professionals’ greatest training need, but still some use AVEs. My latest blog post.
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Stuart Bruce

commented on a post on Blogger.
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This is yet another example of a problem that I was recently accused of 'banging on' about. Universities and trainers are teaching PR students and practitioners to do the right things. But out in the real world you have too many less than the professional practitioners 'unteaching' best practice and replacing it with the worst practice that they are familiar and comfortable with. This is what gives everyone in the PR profession a bad name.
PR students at Bournemouth University were surveyed recently about their experiences of evaluation practices during their 2012/13 sandwich year placement. 55 students (85%) took place in the self-completion survey. As all but...
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Disappointing but not surprising. I've commented on Tom's blog.
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Why Twitter disclaimers such as "Views are my own and don't reflect the views of my employer" are potentially dangerous
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Have him in circles
657 people
Jana Sanchez's profile photo
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delia goldsby's profile photo
Work
Occupation
Public Relations, Corporate Communications, Social Media, Advocacy, Campaigning
Employment
  • Leeds Metropolitan University
    Lecturer, 2012 - present
  • SBA | International Communications Consultant | Online Corporate Comms | Online PR | Digital Public Affairs
    Principal, 2011 - present
  • Wolfstar Consultancy
    Managing Director, 2007 - 2011
  • Bruce Marshall Associates
    Managing Partner, 2005 - 2007
  • Networx PR
    Managing Director, 1998 - 2005
  • Labour Party
    Corporate Relations, 1998 - 1999
  • Grant Thornton
    Head of PR and Public Affairs, 1997 - 1998
  • Pure PR
    PR Consultant, 1993 - 1996
  • Chamberlain
    PR Consultant, 1991 - 1993
  • Charles Walls
    Account Executive, 1989 - 1991
  • Leeds City Council
    Councillor - Lead Member for Communications and Customer Service, 1999 - 2006
  • Alan Johnson MP Deputy Leadership Campaign
    Director of Communications, 2006 - 2007
  • Andy Burnham MP Leadership Campaign
    Deputy Director - Strategy and Communications, 2010 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Leeds
Previously
West Cumbria - Southampton - London - Oxford - Newcastle
Story
Tagline
International online corporate communications and public affairs consultant. Frequent media commentator and conference speaker on PR, social media, business and politics.
Introduction

Award-winning international communication consultant specialising in online public affairs, corporate communications, reputation management, online PR and online advocacy campaigns. Worked with global and UK brands such as Sony Ericsson, Unilever, United Nations, HSBC, First Direct, Discovery Channel, NHS, Philips and the Labour Party.

Bragging rights
Listed in PRWeek's Power Book of the top 1% of most influential PR people in the UK
Education
  • Wyndham School
  • Hookergate Comprehensive
  • Southampton Solent University
Basic Information
Gender
Male