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Stuart Bruce
853 followers -
International online corporate communications and public affairs consultant. Frequent media commentator and conference speaker on PR, social media, business and politics.
International online corporate communications and public affairs consultant. Frequent media commentator and conference speaker on PR, social media, business and politics.

853 followers
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Stuart Bruce commented on a post on Blogger.
My related irritation is conference speakers or trainers who just or mainly use case studies where they've no first-hand knowledge. I can't say that I've spoken to people involved for all the case studies I've used, but I have for the vast majority. It's remarkable how different the inside stories can be, compared to 'perceived wisdom'. A few years ago I did some social/digital PR work for a bank and it would loads of awards. For a couple of years after I'd go to conferences and hear other speakers talking total bullshit about work I'd done. I resolved then to try and never be that bullshit merchant.

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Great #BledCom presentation by +Stephen Waddington on PR practice and academia. Lots of contributors including +Richard Bailey , +Simon Collister+Liz Bridgen, +David Phillips+Jon White, +Tom Watson and +Heather Yaxley. My thoughts are on slides 5, 6, 11 and 13.

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What's the difference between PR and marketing? My first LinkedIn Influencer Post. Please feel free to comment and share (preferably there, but here will do!)

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Came across this wonderful oddball interview with Madeleine Albright from a couple of years ago, about her habit of wearing brooches or pins to send messages on mood and diplomacy. My particular favourite is wearing a "hear no evil, speak no evil" monkey brooch to a meeting with Putin to send a message about Chechnya.

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Looking forward to leading tomorrow's panel debate at the World Communication Forum in Davos on the future of PR with Andrew Manning, Colin Byrne, +Paul Holmes and Professor Dr Uday Salunkhe

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