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Street Attack
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Nationwide Marketing Agency : Welcomed Disruption
Nationwide Marketing Agency : Welcomed Disruption

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Sea-Doo was hosting a concert to kick off their relationship with DM5 and to introduce the new fun and sporty SPARK. Miami’s vibrant, colorful lifestyle, particularly the South Beach and Wynwood neighborhoods, served as the perfect canvas for this fun and exciting campaign.
The initial brief was to create a unique and interactive experience at the DeadMau5 concert. Social media engagement was incentivized by offering users the opportunity to win entry to the DeadMau5 private concert by sharing the experience on social media using the #SPARKSOMEFUN hashtag. By designing and activating a number of tactics, we accomplished widespread awareness and helped drive attendance to the concert.

visit http://streetattack.com/sea-doo-deadmau5-sparksomefun/ for full details
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SEA-DOO x DEADMAU5 - #SPARKSOMEFUN : Miami | Street Attack
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Heineken came to Street Attack to curate a massive visual installation at the 2 story Heineken House. So we pulled in collage artist extraordinaire Michael Anderson to build a collage from scratch using Heineken visuals and printing instagram & twitter images live on site during the festival of all that tagged #HeinekenHouse or #Coachella2014. The main mission was to create an interactive visual landscape of what Coachella meant to the artist and to incorporate memories from the festival goers onto a tangible surface to have on display throughout the festival days.
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Coachella x Heineken x Michael Anderson - Live Collage Demo | Street Attack
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Street Attack helped launch new spirits brand, American Born Moonshine throughout Georgia by producing a series of large scale industry & consumer pop up events, wild postings & brand ambassador initiatives. Collectively we created such a buzz about the new brand, that it lead to a successful launch & more orders than expected. Cheers!

visit http://streetattack.com/american-born/ for full details
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American Born Moonshine - Brand Launch : GA | Street Attack
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Street Attack helped launch new spirits brand, American Born Moonshine throughout Tennessee by producing a series of large scale industry & consumer pop up events, wild postings & brand ambassador initiatives. Collectively we created such a buzz about the new brand, that it lead to a successful launch & more orders than expected. Cheers!

visit http://streetattack.com/american-born/ for full details
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American Born Moonshine - Brand Launch : TN | Street Attack
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Microsoft wanted a massive city takeover to promote the launch of their latest version of the MSN portal. Street Attack devised an urban assault with 40,000 static cling butterflies descending on NYC overnight resulted in coverage in the The New York Times - T Magazine, CNN, MTV and garnered millions of media impressions.

visit http://streetattack.com/microsoft/ for full details
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Microsoft - Urban Assault | Street Attack
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Street Attack helped Barneys New York launch their recent Carhartt collaboration featuring Adam Kimmel. The campaign combined downtown attitude with an uptown style. We came up with a series of concepts to extenuate this juxtaposition including clever use of the hanger as a communication tool. A series of Wild Postings was executed nationally in top Barneys markets.

visit http://streetattack.com/barneys-adam-kimmel/ for full details
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Barneys - Adam Kimmel x Carhartt | Street Attack
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Iran 180 - Human Rights | Street Attack

Street Attack worked with the human rights group, Iran 180, to call attention to the travesties taking place in Iran. We took a handful of issues and personified them in a publicity stunt involving street theater and giant puppets. An event was staged in conjunction with a speech taking place at the UN where the president of the regime was speaking.

visit http://streetattack.com/iran-180-human-rights/ for full details
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2014-05-07
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New Museum - Recalling 1993 | Street Attack

Street Attack worked with Droga5 to help produce the Recalling 1993 campaign for the New Museum. The campaign celebrates the exhibit:Experimental Jet Set Trash and No Star which harkens back to NYC around the time of 1993. Our work involved turning iconic NYC payphones into time machines.More on the campaign here

visit http://streetattack.com/recalling-1993/ for full details
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2014-05-07
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Street Attack was asked by The Cosmopolitan of Las Vegas to help translate the culture of the new brand into a memorable experience for new employees during their on-boarding. This was a unique challenge and thoroughly tested our capabilities to delve deep into a brand’s attributes, nuances and distill them into a tangible experience.

We utilized art and theater to accomplishment mission with flying colors (especially purple) We helped conceive, plan and execute a full day session at the new Brain Center in LV. This entailed leadership speeches, role playing, and collaborative problem solving.. All culminating with the construction of a mosaic tree symbolizing teamwork, perseverance, and C-word cosmo style, that still resides in the Cosmopoliton’s Headquarters.

visit http://streetattack.com/cosmopolitan-las-vegas for full details
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Cosmopolitan Las Vegas - Orientation | Street Attack
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COX Communications - Inside Story | Street Attack

Street Attack built mobile living rooms fully equipped with Cox Communications products and took them to unexpected places to encourage customers to try them out themselves.

visit http://streetattack.com/cox-communication-inside-story for full details
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COX Communications - Inside Story | Street Attack
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