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Strategy Plus Web Design & SEO Birmingham
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7 Cover Letter Examples That Got Something Right - Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!” That’s often followed by depression, and the idea that one is simply just unh...
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Here's the Information You're Probably Giving Social Media Networks, and How They Protect It - People have questions about the security of our digital data. That ranges broadly, whether it's passwords, online banking information, or what we do on social media. And more than ever, people are asking, "How is my information protected?" In order to understand that, it seems, it's important to first take a closer look at the information users might provide to social networks in the first place. ...
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How to Use VLOOKUP in Excel 2013 and 2016 [Video Tutorial Included] - This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever. But trust me: as was the case with pivot tables, Microsoft Excel's VLOOKUP function is easier to use than you think. What’s more, ...
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Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need - Welcome to Wednesday, and the latest edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Sorry we missed you last week -- we were in Washington, D.C. for Mark Zuckerberg's congressional hearings. (Feel like catching up? Check out our coverage here.) This week, we continue to wade through the very crowded pool of tech news items to he...
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The Best Editing Apps for Photos - By now, it's clear that creating great visual content is critical for marketers -- and that's especially true on social media. As of 2017, Instagram has doubled its monthly active user base in the last two years, which means a lot more people are viewing and sharing photos in 2018. Plus, visual content is 40X more likely to get shared on social media than other types. In other words, people like to be shown, not told -- and in turn, they share. For that re...
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What is a Facebook Pixel? [Easy Guide] - Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul its algorithm once again to give users more opportunities to engage with their friends and family -- Facebook’s original purpose -- and less with brands, flattening their organic reach more than ever before. The social network’s algorithm update will move tectonic plates in the Facebook marketing ...
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New Questions for Mark Zuckerberg Emerge at House Energy and Commerce Hearing - Today was day two on Capitol Hill for Facebook CEO Mark Zuckerberg, who faced tougher questions from Representatives on topics that weren't covered in yesterday's Senate hearing. The hearing, titled "Facebook: Transparency and Use of Consumer Data," saw different issues broached by lawmakers that, much of the time, specifically reflected the concerns of their constituents. Yesterday's questions from Senators see...
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5 Recurring Themes From Mark Zuckerberg's Senate Hearing - Facebook CEO Mark Zuckerberg appeared this afternoon before a joint hearing held by the Senate Judiciary and Commerce, Science, and Transportation Committees. The hearing, officially titled “Facebook, Social Media Privacy, and the Use and Abuse of Data,” was created largely in response to March revelations that voter profiling firm Cambridge Analytica improperly obtained and misused personal user data. The data was obtained when Uni...
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4 Key Questions We Have for Mark Zuckerberg - It's official: Mark Zuckerberg has landed in Washington. As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from the company -- from admitting guilt, to ongoing plans for how Facebook will better maintain user privacy. Zuckerberg's appearance before lawmakers comes after revelations made in late March about political consulting firm Cambridge Analytica improperly obtaining and m...
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Even More Requirements for Facebook Advertisers - Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Those promises came when it was first revealed in 2017 that the social media behemoth had been weaponized by foreign actors to spread misinformation and influence the 2016 U.S. presidential election...
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