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Strategic Health Care Marketing
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Strategic Business Development and Marketing for Health Care Executives - Membership Site
Strategic Business Development and Marketing for Health Care Executives - Membership Site

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Touchdown! Health System Teams with Sports Franchise for the Win

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Don’t Overlook the Importance of Physician Relations - Ritch K. Eich Q. What do the peach orchards of Northern California and most major health systems have in common? A. More than you might think, according to Ritch K. Eich, who worked on several ranches to earn his way through college before going on to build an impressive career that has included serving as vice president, senior vice president, and chairman of the board for a number of hospitals, health systems, and insurers around the ...

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Keeping Score: How One Medical Center’s Sponsorship of a Sports Team Scored a Touchdown with Its Population Health Efforts

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In a City Loaded with Expertise in Treating Illness, One Teaching Hospital Focuses Its Marketing on Wellness

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Advice from a Health Care Executive: Cultivating Physician Relations Leads to a Bounty of Benefits for Health Systems

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One Size Doesn’t Fit All: A Custom Approach to Enhancing Patient Experience

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Beyond Testimonials: A Fresh Way To Advertise Your Expertise

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Creative Ways To Engage Consumers and Move Them To Take Action

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The Vital Role of Public Relations in Organ Donation - Tom Mone, chief executive officer, OneLegacy “[T]here are few departments within a hospital that juggle more responsibilities, impact the organization’s brand as dramatically, or have as visible a role in telling the hospital’s story” as the PR and marketing departments, notes Tom Mone. “That said, there is one story that hasn’t been told as often or as boldly as it should. Yet it’s a story where our nation’s hospitals can play a vital ...

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Is There a Fresh Way Left to Advertise That Your Hospital Is in the Front Lines of Medical Science? Here’s a Surprisingly Engaging One from Galveston, Texas
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