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Strategic Health Care Marketing
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Strategic Business Development and Marketing for Health Care Executives - Membership Site
Strategic Business Development and Marketing for Health Care Executives - Membership Site

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Staff Suggestions Lead To Big Patient Experience Wins - The parking garage at the University of Utah Health, where families leave with their newborns, used to be dirty and stark. But a team of staff members recently recognized the poor image this created and decided to do something to improve the conditions. With a few gallons of paint and lots of artistic skill and Read More The post Staff Suggestions Lead To Big Patient Experience Wins appeared first on Strategic Health Care Marketing.
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Emory Healthcare vs. This Mindset: “I Know You’re Great. So Sure, I’ll See You — If I’m Ever Ill with Something Serious.” -   Is there a strong reason to create a hospital branding campaign that dispenses with emotional appeals to make a rational sales argument? How can you keep it visually surprising and compelling? And how can you show that you’re talking about a hospital without resorting to the visual clichés? Notable Health Care Advertising // By Read More The post Emory Healthcare vs....
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Christine Woolsey, Senior Vice President & Chief Marketing and Communications Officer, SCL Health - View from the C-Suite // By Sheryl Jackson // The branding and marketing communications strategies of hospitals and health systems have changed over the years as mergers with other organizations have occurred, and SCL Health is an excellent example of the evolution. Christine Woolsey began working with SCL Health — then known as Sisters of Read More The post Christine Woolsey, Senior Vice Pre...
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2019 Trend: Staying Relevant as Consumers Take Health Care into Their Own Hands - // By Braden Russom // What drives consumers to look for alternatives to traditional medical care? And how can health care marketers respond? Here, Braden Russom, account planner at Smith & Jones, shares some of the factors contributing to changes in consumer behavior, particularly among millennials, and recommends proactive marketing strategies to stay relevant. 2019 Read More The post 2019 Trend: Staying Rel...
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Marketing & Public Relations: Why Reaching Across the Aisle Works - // By Wendy Stark Healy // One less silo would be welcome news for any health care organization. More and more, marketing and PR are coming together with a common goal of advancing organizational objectives. In this article, we hear from three marketing and PR leaders who share their perspectives on how the landscape has Read More The post Marketing & Public Relations: Why Reaching Across the Aisle Works appeared first on S...
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At One University Hospital, Driving Front-Line Staff Members to Make Small Changes Leads to Big Gains with Patients - What You Can Learn from “Imagining Perfect Care” in Your Facilities // By Lisa D. Ellis // The parking garage at the University of Utah Health, where families leave with their newborns, used to be dirty and stark. But a team of staff members recently recognized the poor image this created and decided to do Read More The post At One University Hospital, Driving Front-Line Sta...
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The Importance of Defining and Recognizing Clinical Excellence - Marketers’ ability to grow market share and promote patient loyalty is intricately and inextricably linked with what actually happens when patients receive treatment. Patients expect clinical expertise as a baseline. It’s the way they are treated that defines the relationship and either forges a bond or drives patients online to report their bad experiences on Read More The post The Importance of Defining and Recognizing Clini...
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Patients Help to Define and Recognize Clinical Excellence at Johns Hopkins - // By Jane Weber Brubaker // Marketers’ ability to grow market share and promote patient loyalty is intricately and inextricably linked with what actually happens when patients receive treatment. Patients expect clinical expertise as a baseline. It’s the way they are treated that defines the relationship and either forges a bond or drives patients online Read More The post Patients Help to Define and Recognize Clin...
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How Health Care Marketers Can Boost Population Health Efforts - “As health care marketers, we are keenly aware of the rampant changes taking place in our industry — unforeseen mergers and consolidations, aggressive competitors entering the marketplace, pressures to demonstrate measurable ROI, and reorientation from delivering acute or episodic care to managing the health of a population with the goals of improving health and reducing Read More The post How Health Care Marketers Can Boost Po...
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Population Health Program from North Texas Medicare Advantage Plan Boosts Healthy Opportunities for Seniors - Senior citizens in North Texas have more opportunities than ever before to stay busy and interact with their peers — from practicing tai chi in the park, to watching cooking demonstrations, to attending informational sessions about using generic drugs, and lots more. All of these and a host of other events are orchestrated by Care Read More The post Population Health Program from No...
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