Response from the owner - 2 months ago
This isn't a fair statement. "You will get what you pay for and you only pay for traffic that has clicked on your ads" Ms. Reiley paid $200 per month for advertising on Google. Google is a CPC or cost per click basis. We take the $200 monthly budget and amortize this over a 30 day period equalling around $6 per day. If your ad is no longer showing it is because your $6 daily limit was reached. With cost-per-click (CPC) bidding, you're charged only when someone is interested enough to click your ad. You tell AdWords the most you're willing to pay for a click on your ad (called the maximum cost-per-click bid), but you could be charged less.
"You have control over your AdWords budget. You decide the average amount you want to spend each day.
On the days when your ad is more popular, AdWords will allow up to 20% more of your average daily budget so you won't miss out on those valuable clicks. But don't worry, we'll lower your maximum budget on other days so that, over the course of a month, your overall spend will average out to the limit you've set." (end quote)
In this case the traffic to her site on some days exceeded the $6 dollars so the ads did fall offline until the following day. In order for the ads to stay live and receive 100% impression share on Google the costs would have been far greater the the $200 that Ms. Reiley gave us as a monthly budget for her advertising.
We are often on the phone with clients and all messages are returned before end of business as a rule. Jeremy did this. All calls are recorded and I have listened to all the calls including the original sales call from Stacey. There was nothing that was misleading, in fact it was very fact based and informative. Including our cancellation policy. We ask for 5 business days. The main reason for this is there are 2 holidays per year where we are closed for Thursday, Friday, Saturday and Sunday. We ask for this advanced notice to be sure we have the appropriate time to process the cancellation. Ms Riley signed our Terms and Conditions including our billing and cancellation policy, she was well aware.
In closing: We don't want to strong arm anyone to advertise or mislead. We were clear and transparent. Ms Reiley sent me an email threatening if we don't refund her money she'll write bad reviews. In order for me to issue a refund I would be forced to pay for her advertising on Google because we have incurred costs that we can not recover from Google.