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Straight North

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We've all heard about the Pokemon Go craze, but how can you use it to your #seo advantage?
http://searchengineland.com/pokemon-go-can-help-generate-seo-foot-traffic-256301 +Search Engine Land 
Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions.
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We've all heard about the Full tường nhé+Straight North
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Straight North

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Do you know how to break down cost per lead to your clients? Here's how
https://www.straightnorth.com/insights/breaking-down-cost-lead-how-explain-clients/
Clients can be unreasonable. We all know that. But most issues usually stem from a lack of understanding, unclear goals or just unrealistic expectations that are never articulated. The PPC management team can avoid at least some of the above with candid, ongoing dialogue and transparent reporting with detailed explanations. Cost per lead/cost per acquisition (CPA) is a common metric used when determining client goals and meeting these goals with ...
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Most serious Internet marketers look at referred traffic and direct traffic data from their websites. But do they really know exactly what those traffic numbers represent?
https://www.straightnorth.com/insights/3-things-know-about-direct-traffic/
Most serious Internet marketers look at referred traffic and direct traffic data from their websites. But do they really know exactly what those traffic numbers represent? There is much more than meets the eye in terms of how Google Analytics buckets referred and direct traffic, and in addition, a number of issues can skew the numbers in ways that make it difficult for companies to accurately assess the effectiveness of their campaigns. In this t...
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Straight North

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Is #ppc a good Internet marketing option for #dentists ? Yes, it is and here's why:
https://www.straightnorth.com/blog/ppc-dentists-does-it-work/
Pay-per-click (PPC) advertising works well in many industries, but we’re often asked if PPC is a good Internet marketing option for dentists. Having managed numerous PPC campaigns for dental practices, we can say without reservation, yes. Here are some of the top reasons why PPC for dentists works. Desktop Users: PPC Ads Look Like Organic Results Recent changes in how Google formats ads on SERPs (search engine results pages) make PPC ads look qui...
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Straight North

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Happy #friday  
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Yeh i did...love de #pic
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Straight North

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B2B and B2C website visitors know a phony sales pitch when they hear it. So, to make people interested in your product or service, and to get them to convert here are specific things you should do with your #content
https://www.straightnorth.com/insights/what-specifically-makes-lead-generation-content-persuasive/
Article after article talks in generalities about the need for persuasive content. But these articles have an inherent contradiction: content that talks in generalities isn’t persuasive. B2B and B2C website visitors know a phony sales pitch when they hear it. Overstatements, general assertions and unsupported claims may sound good to marketers, but set off alarms with human readers. They suggest the company/product/service is unreliable, too good...
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Have them in circles
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When clients vet SEO agencies, it seems as if they’re begging to be dazzled. If an agency demonstrates (or appears to demonstrate) technical wizardry, it becomes a leading contender. It’s almost as if the client is thinking, the less I understand what it’s telling me, the better it must be at SEO. Basing an engagement decision on technical capabilities alone is dangerous, and sets the stage for a major SEO fail. What Is Skill?
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is KEY! But, why Ghé thăm nhà mình nhé+Straight North
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Straight North

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#seo is more than just optimizing your #website  and doing off-page optimization. What goes on in a well-executed and expert SEO campaign is a bit more nuanced and definitely more integrated. So, how do you map it to your overall #digitalstrategy ?

https://www.straightnorth.com/insights/mapping-seo-digital-strategy/
A lot of times when companies want to implement a search engine optimization (SEO) campaign, they think what they’re investing in is a process disparate from the rest of their marketing channels. They think SEO consultants just need to optimize the website, perform some off-page optimization and then maintain the set course, so to speak. What goes on in a well-executed and expert SEO campaign is a bit more nuanced and definitely more integrated.
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Mapping SEO digital strategy is a must..
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Which to use in your #webdesign ? Stock photos or custom photos? Here's our answer.
https://www.straightnorth.com/insights/custom-vs-stock-photography-web-design/
Using custom photography in web design is time-consuming and expensive compared with using stock photography, so the question is: Is custom photography worth it? I think the answer is a definite yes, and here is why. Take Your Site to the Next Level Custom photography can turn a ho-hum site into one that rocks around the clock. (If lead generation is part of your strategy, then a handful of leads a year makes up the cost — and then some — of the ...
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Straight North

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Much like leasing a car, licensing a website has a much lower upfront and monthly cost while taking away the headaches that come with ownership. Do you think you need one?
https://www.straightnorth.com/insights/why-licensed-website-might-be-right-your-company/
Need a website up quickly? On a budget? Don’t want to worry about any of the following? Picking the right hosting provider Setting up a hosting account Maintaining that hosting account Maintaining your website Paying someone to make changes to your website Want someone else to handle all of this work for you?
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Straight North

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There's value in #seo consulting, but relying solely on it will do nothing to improve your organic search visibility — and might even hurt it.
https://www.straightnorth.com/blog/seo-consulting-alone-useless/
Some companies are always looking for SEO shortcuts. One of the more popular shortcuts: hiring an SEO consultant. Now, we offer SEO consulting services, so we definitely see value in consulting, but consulting alone will do nothing to improve your organic search visibility — and might even hurt it. Consulting is not a substitute for an ongoing SEO campaign. Rather, it is a way to improve the tactics of existing campaigns or create a new and bette...
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Straight North

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SEO is a process, not a solution.
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Internet marketing services for middle market B2B firms.
Introduction
Straight North, headquartered in west-suburban Chicago, IL, is an Internet marketing agency serving middle market companies. Our team of experts makes every click count by creating websites and Internet marketing campaigns that generate sales leads and increase revenue. 

Our approach emphasizes transparency, measurable results, strategic creativity and tactical precision. 



With clients throughout the U.S., we have offices in Downers Grove, IL (headquarters), Chicago, IL, Charlotte, NC Baltimore, MD and San Francisco, CA
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(866) 779-7675
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