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Interesting thoughts on using Facebook as a content marketing tool via +Content Marketing Institute. 
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Straight North

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Straight North

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Check out our new blog post for fantastic business insights from +Carol Roth!
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Straight North

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You could be scaring your followers away without even realizing it. Here are 4 things you could be guilty of via +Social Marketing Writing. 
Tweet  Are you making your social media followers run in the other direction without even realizing it? Has your social community been shrinking? Wonder why? Here are the top four reasons people unlike, unfollow, unsubscribe or otherwise run away from your content… 1. Too Much Content Ever had a face-to-face conversation with someone and felt …
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Good observations about marketing from Seth Godin. Excerpt:

"The first thing is that they need to embrace the weird. Instead of thinking, "What do the masses want?," they need to think about what the people who care want. They are two different things. The masses aren't listening because they have so many other choices. The people who care are going to choose to listen. And by appealing to the people who care, it is way more likely that a company will be talked about."
The marketing expert shares how companies can change their tactics to get customers' attention more effectively.
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Straight North

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Seinfeld and business have a lot in common! Here's +Brad Shorr's latest post via +Phil Gerbyshak. 
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Have them in circles
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Here's a great list of words and phrases to avoid in your content marketing from +Brad Shorr via +Uberflip 

http://hub.uberflip.com/h/i/8979948-say-this-not-that-in-your-content-marketing
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Straight North

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Get your articles noticed with these excellent tips!
 
5 Easy, Text-Only Tricks To Get Your Articles Read http://raven.im/1oQDV5S Great tips from +Arienne Holland on +State of Digital 
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Excellent SEO post and discussion on link building best practices.
Google is increasingly playing the referee in the marketing game, and many marketers are simply leaving instead of playing by the rules. In today's Whiteboard Friday, Cyrus Shepard takes a time-out to explain a winning strategy.
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Important news on LinkedIn's new content analytics tool.
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Have them in circles
324 people
Jamie Fraser's profile photo
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Internet marketing services for middle market B2B firms.
Introduction
Straight North, headquartered in west-suburban Chicago, IL, is an Internet marketing agency serving middle market companies. Our team of experts makes every click count by creating websites and Internet marketing campaigns that generate sales leads and increase revenue. 

Our approach emphasizes transparency, measurable results, strategic creativity and tactical precision. 



With clients throughout the U.S., we have offices in Downers Grove, IL (headquarters), Chicago, IL, Charlotte, NC Baltimore, MD and San Francisco, CA.