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Straight North

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With an average email attention span of 5 seconds, here's how to gain your visitor's attention and actually convert.
To get more email opt-ins, you need to optimize your opt-in page. These tips will help you convert in 5 seconds or less.
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Straight North

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Are you properly optimizing your email signups through your company blog? Check out what Noah Kagan from  +HubSpot has to say...
Learn how Noah Kagan increased his email signups by 300% with some simple A/B tests.
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Straight North

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Are you optimizing your Google+ profile? Check out these great pointers from +Social Marketing Writing.
Tweet  Are you promoting your business with Google+? According to Social Media Examiner’s, Social Media Marketing Industry Report 2014, Google+ is the social network marketers want to learn most about. 54% of marketers are currently using Google+, 65% want to learn more about it and 61% are preparing to increase their activities on the site …
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Now that Google Authorship photos are gone from search, don't give up on it quite yet.

OK, so the big news this last week wasn't Google I/O.  At least for me, it wasn't. Actually, it was #GoogleAuthorship  for me and how it affects content creators everywhere.

This topic was discussed all over Google+ on threads by +Mark Traphagen and +Eli Fennell as they sorted through this change.  Since I am not an authority on Google Authorship, I would recommend you circle them to gain insight as this type of news happens.

For me, I look at Google Authorship from another perspective.  We all know there are a number of moving parts that go into your own discovery and Authorship is just one of those cogs.

In my weekly blog, I published my thoughts about this Authorship change and add the element of #Propinquity  Marketing into the fold.

Read about it here http://www.shannonjhernandez.com/google-authorship-photo-missing/

One of the biggest complaints by small business owners and entrepreneurs is that they have to blog consistently.  I know that blogging does take time, but the purpose of blogging helpful content only builds your library of content that pretty much sells a website visitor within minutes. 

Although the Authorship change can be a sore subject to those who are already invested, it should be look to as an opportunity to create great content and drive traffic to two places: Your Website AND Your Google+ Profile.  

If you want to know more about the mechanics of Authorship, I highly recommend following +Mark Traphagen for more on this topic.

#googleupdate   #SMDay   #mondaymotivation   #TFL  
If you're wondering why your Google Authorship photo disappeared from search, this article updates you on the recent change in Search.
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Social media marketing strategy tips from +Search Engine Watch 
Some "boring" companies have proved that even the boring can become fascinating. Here are five examples from various unsexy industries.
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Copywriting tips for success from +Search Engine Watch. 
Your customers make judgments on whether they can trust your business or brand based on the words you use. Present the right image by writing better copy.
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Great article. In my opinion If it can be said with fewer words then use fewer words. I agree that it is important that you keep it simple and avoid special words that can only be understood by a few. Here's a great website that I recommend. http://copywritercollective.com/freelancers/   #copywriting   #copywriter  
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Straight North

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Great read on PPC from +Search Engine Watch 
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started.
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Important content trends to note for 2014 via +MarketingProfs. 
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Content tips from expert, +JeffBullas.com. 
Creating a website and an on-line presence for your brand was an easy decision a decade ago. All you had to do was get a website company to design and develop your website add a  few lines of text for each page and then “set and forget”. The static website was the status quo and content very [...]
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Boost your email response rate with tips from +HubSpot. 
When was the last time you responded to any type of interruptive advertisement? If you're anything like most modern consumers, it was probably sometime during the Clinton administration.
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Marketing food for thought via +HubSpot
Learn how to avoid these 10 cliché marketing taglines.
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From sending emails twice a day to writing long essays, here are some of the worst email marketing tactics to avoid from +MarketingProfs.  What would you add to the list?
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Internet marketing services for middle market B2B firms.
Introduction
Straight North, headquartered in west-suburban Chicago, IL, is an Internet marketing agency serving middle market companies. Our team of experts makes every click count by creating websites and Internet marketing campaigns that generate sales leads and increase revenue. 

Our approach emphasizes transparency, measurable results, strategic creativity and tactical precision. 



With clients throughout the U.S., we have offices in Downers Grove, IL (headquarters), Chicago, IL, Charlotte, NC Baltimore, MD and San Francisco, CA.