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Stone Temple Consulting
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Stone Temple Consulting

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PANIC! You see a sudden traffic drop and you need to fix it fast. What do you do first? Where should you look to find the problem? What are the best ways to fix the problem?

Our founder and CEO, lead author of The Art of SEO, Eric Enge has the answers in this chapter from the forthcoming Search Engine Journal​ #SEO Guide.

Read and share it at https://www.searchenginejournal.com/what-to-do-when-things-go-wrong/167863/
Recovering from a Google penalty should be viewed as the first step. Then you can move past survival, and into a world where your traffic keeps growing.
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Do links still rule when it comes to search ranking?

As ranking factors increase in complexity, some experts doubt they count as much as they used to.

As usual, at Stone Temple we don't guess, we test! Check out our latest study at 
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Understanding the Hreflang SEO Tag

Poor Eric! He’s trying to save the world in this Here’s Why video, but no one at the UN understands a word he’s saying!

It may not be world-ending, but certainly frustrating for your users if they click a Google link and end up on the wrong language version of your site. Learn how to properly use hreflang to solve this problem!

Watch the video (and get a full transcript) at
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Lies, Damn Lies, and Statistics
How to do valid AB conversion testing

In his latest Marketing Land column, Mark Traphagen covers the recent SMX Advanced session by Vistaprint's Adria Kyne. Adria shares the three different types of A/B testing you can do to test new versions of landing pages, and how to ensure that you have a valid test.
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Google's Mobile Ranking Updates: How Big an Impact?

See the results of our studies showing the impact of Google's "Mobilegeddon" updates on over 18,000 mobile search queries.
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Achieve Big Results with Content Marketing

There is a plethora of content out there used to generate traffic and build brand awareness but how can you invigorate content to drive more sales and leads that will give you the extra edge over your competition?

Join Eve Sangenito, our Stone Temple Consulting’s VP of Marketing Consulting, in her session at Clickz Live San Francisco on Achieve Big Results with Content Marketing on August 30-31, 2016.

You will learn ways to develop new and innovative content that can be used to enrich your brand, retain customers, and grow your business. Eve will go even deeper into the various opportunities around the content creation process, including content formats, micro-formatting, paid advertising personalization, and the platforms you can use that will best suit your content marketing objectives.

Her classroom style session will offer case studies, peer-to-peer activities, advanced tips from industry experts and provide solutions to gain the awesome content you need to achieve higher ROI.

Register now at https://www.clickzlive.com/sanfrancisco
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Why CTR Is NOT a Direct Ranking Factor
Here's Why Video

Many SEOs assume that click behavior such as click-through rate (CTR) is used by Google as a ranking factor. So why does +Eric Enge insist that it is NOT a direct factor?

Find out in this #HeresWhyMonday video!


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Understanding Rel=Canonical Links

Uh oh! All three of our Musketeers claim to be the same person. What a mess!

Sometimes Google finds itself in a similar dilemma. If you have very similar pages on your site, which is the real one that it should index? That is, which would be considered the canonical version of the page? In this Here’s Why video we explain why the rel=canonical tag can help search engines know which of your pages to rank.

Watch and get the transcript at 
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A session of our STU (Stone Temple University) program that keeps our employees on the sharp edge of digital marketing.
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8 Things You Need to Know About Google AMP

CIO interviewed several industry experts (including our Eric Enge) about the impact and future of Google's AMP (Accelerated Mobile Pages) program.

See it at
The next big thing in SEO is AMP, or Google's Accelerated Mobile Pages. Search pros break down AMP and share insights on what you need to know to stay ahead of the curve.
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What is rel=prev/next and what does it do for SEO?

In this Here's Why video you'll learn how to avoid duplicate content problems when you have multiple sequential pages about the same product category or news story.

View it at

(You'll find there also a full transcript and all links mentioned in the video)
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Why you should not have all your eggs in the Google basket

SEOs used to say, "No SEO ever got fired by optimizing for Google!" If that were ever true, it certainly no longer is today.

While Google still has high importance, it's facing stiff competition in a number of emerging aspects of search. Find out what those are and how you should adjust your digital marketing strategy in this video!

Get a full transcript and all links referenced at 
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Stone Temple Consulting's Collections
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Have them in circles
5,052 people
Lesley Moore's profile photo
MediaMaus's profile photo
PUNEET SHARMA's profile photo
Dtsrtm Gkdukystr's profile photo
bhaiyya patil's profile photo
Kate Veinot's profile photo
Chrysalis Salon & Beauty Store's profile photo
GIBYAP TV's profile photo
Brian Morenz's profile photo
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508-485-7751
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Web-Marketing and Brand Management via Search and Social optimization
Introduction
Stone Temple Consulting uses a holistic approach to provide a full range of Internet Marketing Optimization services. Examples of these are: 


Strategic Business Planning – STC will help you define the right online strategy for your business. 

On Page SEO – We make sure your site is search engine friendly. 

Link Building – STC will get you the links that drive search engine rankings & traffic. 

Content Optimization – Our team will define a content strategy to drive On Page SEO and Link Building efforts. 

Conversion Optimization – We’ll advise you on how to get more from the traffic you already get to your web site. 

Social Media Optimization – STC will help you develop social media marketing strategies that build your reputation and influence. 

User Engagement – STC will work with you to improve user engagement on your site, which will help with SEO, link building, and conversion optimization. 

Stone Temple Media
Watch past episodes of our two weekly digital marketing shows!