And, how they did that Moleskine video was perhaps even more delightful. 
To premier the new coloured notebooks, Moleskine created this clever stop-motion video where notebooks turn into tents, clocks and a slice of cheese. To get an idea of the amount of time and craftsmanship that went into the creation, view the making of: http://vimeo.com/51591015 via +PSFK 
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