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This is part of my lovely wife, and marketing guru, +Clara Boza 's marketing gospel. 
 
How to Make Marketing Everyone’s Job
Marketing doesn’t belong only to the Marketing Department, writes John Jantzch from Duct Tape Marketing. It behooves every employee to help others perceive the company as one worth doing business with. After all, the people who work in manufacturing, accounting, or software development can only be paid if money funnels into the company.
http://h30565.www3.hp.com/t5/Feature-Articles/How-to-Make-Marketing-Everyone-s-Job/ba-p/8652
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It's what my old journalism teacher George Heitz said my first day at Medill. If you want to have a good living, get a spouse with a good job.
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