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+David Gewirtz makes an excellent point about HDMI cables, and why brick & mortar retail is going to continue to sink unless they get their act together.
Would you spend $100 for something when you can get it for $10? Of course not. What about $500, when you can get it for $2.50? No way. But chain retai
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I don't mind paying a small markup if I need the cable today, and not 3 business days from now. Especially if the markup==shipping costs.

The last time I needed an HDMI cable the price at the Apple Store in Tyson's was in that range.
 
The same goes for most other cables and accessories. The hifi/audio world is full of snakeoil but the times when you can sell cheap copper as "specially braided super fantastic copper" is coming to an end. Much thanks to the digital shift that has made it so much easier to prove that a one is a one and a zero is a zero, end of discussion. While you can have miniscule nuances on a SCART cable, you need a very bad HDMI cable before you can see any difference between two cables.
 
Yup for sure, that alone is enough to get you to check online for prices and once you start buying online, you start checking online first and forget about using stores forever. Stores need to reward loyalty.
 
"You’re ultimately losing the fight with online because you’re losing our trust." -- perfect point, even if I'm in the store I'm afraid to buy, I'm always thinking, I'll probably get a much better deal somewhere online.
 
Heh, my Bluray player uses a $5 HDMI cable I got from Dollar General and works VERY well. HDMI is digital, it works or it doesn't, so not sure why people keep thinking they need to shell out tons of cash on expensive cables.
 
I did have a problem with HDMI cable and S-Air (wireless sound system from Sony), the HDMI apparently was creating interference and the sound was cutting off, so I used one of the remedies I've found when I googled around, I wrapped aluminum foil around the 5 inch or so of the HDMI cable and that seems to have solved the problem. So I guess in special cases the quality of the cable and shielding can make a difference... but I would not pay more than $15 for cable by principle.
 
+Donald Farmer, very true... the media is analog between the digital devices, but the end result is either it works or doesn't. Back in the day where everything ran over the RCA cables or SVideo cables or even VGA tables a poor cable would lead to static, fuzz, or output that just didn't quite look or sound right. But with digital signals the end result is either there or it isn't... some cases I've seen HDMI cables get twisted or come loose which can lead to some pixelation but this is very obvious that it isn't working.

So it still holds true, if a $5 cable works then it's just as good as a $100 cable that also works since the digital signal is coming through 100% either way.
 
I totally agree Sam, I should have added that any hdmi cable will work fine unless you are pushing the boundaries of effective distance where noise overcomes its usefulness. Did you see that video where expert audiophiles were asked to choose between two comparative systems where unknown to them one was using Monster Cables and the other was using coat hanger wire?
 
I didn't see this test between Monster cables and a coat hanger, but I'll see if I can find it. I have a few friends who swear by monster cables, so it'd be neat to show that to them.
 
That's like paying more than 20 cents for an mp3. I remember holding off buying a 50$ HDMI cable at Best Buy a couple of years ago, then being delighted (and ultimately disgusted) to find one for less than ten bucks at Tiger Direct.
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