Cover photo
Steven Hoober
Works at ZIPPGUN
Attended University of Kansas
Lives in Mission, KS
162 followers|113,424 views


Steven Hoober

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What. The. Hell? Gave up after HEAT, which is... very boring. How is it awful? It makes a very narrow hole, with relatively low power aside from the hole-making, such that there are several documented occasions (recently) of crews NOT NOTICING the tank was holed by a HEAT round. 

Also: High Explosive Anti Tank. Where does he get this "High Energy" stuff? Stick to your UFOs. There, no one cares if you just make stuff up. 
Have him in circles
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Have him in circles
162 people
Narongsak Kerdpol's profile photo
Michael Sandy's profile photo
Dom C's profile photo
Henry Curfman's profile photo
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Mobile Interaction Design
mobile, ux, interaction design, etc.
    President of Experience, 2012 - present
    Lead the UX design and strategy for a suite of innovative, multi-channel digital products. Stay tuned for products to be announced.
  • 4ourth Mobile
    President - Design, 2010 - present
    Helps companies worldwide add user experience, interaction and interface design to their mobile, wireless and small-screen products. Design for desktop and mobile web, desktop and mobile apps, device OS overlays, systems and services.
  • Little Springs Design
    Creative Director / Interaction Director, 2007 - 2010
    Led design on over 30 highly visible mobile products including two web browsers, and the Weather Channel website. • Develop the design and interactive direction for client projects. • Coordinate activities of designers and approve or modify deliverable to meet quality requirements. • Work with usability, research, account management and client teams to gather information, communicate design documentation and execute revisions. • In charge of company brand and communications standards. In charge of design process and documentation methods. Key clients and brands included: AT&T, Sprint, The Weather Channel, Hallmark, uExpress, Qualcomm, Samsung, VivoTech (NFC), DVC Labs (Skyfire browser), Bitstream (Bolt browser).
  • Sprint Nextel
    Human Factors Engineer, 2004 - 2007
    Designed large-scale (20MM users) products with documented improvements to customer satisfaction and reduced support costs. • Assist in the development of business requirements; interpret functional requirements in a user-centric manner. • Utilize the tools, techniques and processes provided thru User-Centered Design (UCD) to develop highly usable products for all of Sprint, and for all channels including web, mobile, store, call center, and kiosks. • Lead designer for complete redesign of the entire post-signon experience for all customers of the merged Sprint & Nextel company. • Worked with legal, regulatory to influence new FCC regulations and develop new, highly-usable, highly-secure single-signon for entire enterprise.
  • Sprint
    Interaction Design Manager
    (Sprint Enterprise Web Solutions, User Experience) Led team of designers and front-end developers in creation of numerous customer-facing sales and post-sales projects for web, and mobile platforms. • Guided and ensured the use of UCD techniques and processes in the team; develop prototypes and react to usability testing and analytics. • Lead designer and team manager for new styles (grids & templates) rolled out across all Sprint desktop and mobile sites. • Led complete redesign of websites with full web standards, the first large company to do so anywhere in the world.
  • Sprint PCS
    Information Design Manager, 1999 - 2003
    Acted as senior designer while managing and training a team in the use of the Information Design, Interaction Design and UCD processes. • Applied user research results to inform design; planned and facilitated usability research as needed. • Led UI design of music service for first MP3 phone, led IA/IxD of (first?) operator ringtone/app store, developed UI for (first?) Google search on mobile, among many other projects. • Evangelized role of new design team to enterprise, created strong relationships with implementation teams.
  • IsoSystems
    Web Designer/Developer, 1997 - 1999
    Designed, programmed and scripted web pages for a variety of client websites; Integrated presentation layer code with back-end systems Designed, created and implemented databases for web access and update of information for a variety of clients
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Mission, KS
Prairie Village, KS - Lincoln, NE, Lawrence, KS, Westport KC, MO
Contact Information
816 210 0455
5600 Russell Avenue Mission, KS 66202 United States
Mobile interaction designer, author of Designing Mobile Interfaces, not a parrot.

Steven Hoober wrote the book on mobile design patterns, and is best known for his ongoing research into how people really use touchscreen phones and tablets. He is a reformed unicorn who has been a DBA and a FED but has focused on designing for mobile and multi-channel products since 1999, designing the first Google mobile search, the first mobile app store (for Sprint), mobile browsers including parts of the Samsung one you might be using right now, websites like and Lowe's home improvement, and apps for companies like Hallmark, US Bank and Cummins diesel.

Steven maintains a repository of mobile design and development information including all the content from the O'Reilly book Designing Mobile Interfaces at the 4ourth Mobile Patterns Wiki, regularly writes for UX Matters magazine, and UX Magazine, among other writingand speaking.

Bragging rights
I am not a parrot.
  • University of Kansas
    Printmaking, 1988 - 1995
  • Shawnee Mission East High School
Basic Information
Worst quickie mart type store ever. Bathroom old and literally covered in poop. While store smells so much like an ash tray I could barely stand to be inside it. Avoid. Better options across and down the street.
Public - a week ago
reviewed a week ago
Of the hundreds of barbeque places in KC (three withing walking distance of my house) this is one of our favorites. Small, divey as hell, and not near anything else, but right of 635 so easy to go to on the way from JoCo to the northland. Food is uniformly excellent. All of it. Barbeque is the core, but there's great soul food and comfort foods hanging around the edges. Meatloaf (when they have it) is worth a try, and the chili is just like what you'd expect the chili from a barbeque place to be like. Most of all, the owners really, really like their food, and care. Your first visit you'll probably get a free sample of something while they try to trick you into ordering it. Which might work, as it's as good as they claim.
• • •
Public - a month ago
reviewed a month ago
3 reviews