1. Why does this (company/organization) exist - what business-impacting purpose is it serving (that no other group can do)?
2. What big-picture goal is being more effectively met by this (organization/company/offering)?
3. How can I express the business value of the offering (in one sentence) to an executive whose main concern is with dollars and cents?
4. Who would look good - and why - by investing in this offering?
Follow on Twitter @swoodruff
I'm a consultant, blogger, entrepreneur, and father of five young men.
I help individuals and small businesses find their marketplace focus and fit, through a unique process I call Clarity Consulting
- Berlin High School; Vanderbilt University
- Connection AgencyClarity Therapist and Chief Connection Agent, present
- ImpactivitiConsultant, present
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