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Steve Woodruff
Works at Connection Agency
Attended Berlin High School; Vanderbilt University
Lives in Boonton, NJ
3,063 followers|133,300 views
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Steve Woodruff

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Here are 4 key questions to ask when determining a brand mission:

1. Why does this (company/organization) exist - what business-impacting purpose is it serving (that no other group can do)?

2. What big-picture goal is being more effectively met by this (organization/company/offering)?

3. How can I express the business value of the offering (in one sentence) to an executive whose main concern is with dollars and cents?

4. Who would look good - and why - by investing in this offering?
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Steve Woodruff

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Let's eliminate the competition! Here's how...
I don't want competition - do you? Here's how to eliminate it.
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How are you handling The Tyranny of the Urgent? Here are 5 tips:
http://www.stevewoodruff.com/the-tyranny-of-the-urgent/
Having a goal and a plan is good. But how do you navigate, day to day, through the tyranny of the urgent?
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"You’ve heard the phrase about getting the right people on the bus…and then, getting them in the right seat on the bus.

Well, it’s true.

One of the plagues of companies that are stuck and struggling is having the wrong people on board, or having people in mis-matched roles..." 
One of the most common causes of struggle in companies is getting the right people on the bus - and in the right seats on the bus.
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Learn to lead by letting go!
Why do companies get stuck, and struggle with growing pains? Let's start with this huge issue: the Can't-Let-Go Leader. Usually, this is the founder of a company. It's his or her “baby.” And in getting the company off the ground, this leader had to do it all (literally) – product development, ...
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One of the issues with visionary leaders - and how to address it (Direction Attention Deficit Disorder)
Companies led by creative visionaries often struggle because the leader keeps spinning the compass.
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Have him in circles
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Thanks again for sharing your wisdom on the podcast +Steve Woodruff!
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Getting the right people on the bus...and in the right seats!
I think we've all heard the phrase about getting the right people on the bus…and then, getting them in the right seat on the bus.Well, it’s true. A big part of business success is having the right people in the right place.One of the plagues of companies that are stuck and struggling is having the wrong people on board, or having people in mis-matched roles. It’s a very common problem.I remember the struggles we had in one company hiring the righ...
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Most businesses eventually grow some "warts." Here's how to recognize and remedy them...
Many business grow by accretion - which can add up to unwieldy structures and lots of "warts" sticking out.
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Ouch, finger wart. Check this out if need reference on how to get rid of it.  http://bit.ly/1zVsIFh
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My 2 pics for Super Bowl advertising CLARITY. What's your opinion?
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Business growing pains? Think with me for a moment about this inevitable phase - Whitewater (and how to navigate it)
Companies go through growing pains, and some of them are quite predictable. Here's one of them - the whitewater phase (credit to Les McKeown)
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Want your business to grow? Learn to let go...

http://www.stevewoodruff.com/stuck-and-struggling-the-cant-let-go-leader/
Sometimes companies can't grow because the leadership can't let go.
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Have him in circles
3,063 people
Grace Taylor-Cox's profile photo
Callum Flack's profile photo
Jim Brodo's profile photo
Rick Liebling's profile photo
Son Thang556's profile photo
Isaac Pigott's profile photo
Bill Jensen's profile photo
Richard Russell's profile photo
Betsy Smith's profile photo
Work
Occupation
Consultant
Employment
  • Connection Agency
    Clarity Therapist and Chief Connection Agent, present
  • Impactiviti
    Consultant, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boonton, NJ
Previously
Berlin, CT - Nashville, TN
Story
Tagline
Connection Agent
Introduction
See www.stevewoodruff.com (portal with all my social media links)
Follow on Twitter @swoodruff

I'm a consultant, blogger, and "matchmaker" (helping pharma clients identify the ideal vendor/partners - the "eHarmony" of pharma sales/training/marketing!)

I also help small companies discover their professional identity and message through a unique process called Clarity Therapy (www.brandwoodruff.com)
Education
  • Berlin High School; Vanderbilt University
Basic Information
Gender
Male
Steve Woodruff's +1's are the things they like, agree with, or want to recommend.
A Scary Moment in Terminal A
www.stevewoodruff.com

If I had a stroke, you can too. Here's my story.

We should ALWAYS be career-transition-ready. Here's how.
www.stevewoodruff.com

In a job? Get career-transition-ready. Be always looking, always networking, always refining your message.

I'm Results-Oriented - Just Like You and Everyone Else!
www.stevewoodruff.com

Does your LinkedIn profile say that you're "results-oriented?" Well, join the commodity club...

How can you eliminate your competiton?
www.stevewoodruff.com

I don't want competition - do you? Here's how to eliminate it.

Sometimes adding on more "stuff" makes your business less able to succeed.
www.stevewoodruff.com

Many business grow by accretion - which can add up to unwieldy structures and lots of "warts" sticking out.

Expensive Clarity: The Best and the Worst Super Bowl Ads
www.stevewoodruff.com

This was an odd-ball year for Super Bowl ads, wasn't it? Some real head-scratchers. I found myself going, “huh??” multiple times as I saw th

Stuck and Struggling, Part 3 - Navigating the Whitewater
www.stevewoodruff.com

Companies go through growing pains, and some of them are quite predictable. Here's one of them - the whitewater phase (credit to Les McKeown

Stuck and Struggling, Part 2 - Direction Attention Deficit Disorder
www.stevewoodruff.com

Companies led by creative visionaries often struggle because the leader keeps spinning the compass.

Don't go to market without a message "baton" that you can hand off!
www.stevewoodruff.com

All companies market and advertise. But your unfair advantage can come by being "referral-ready" with a message that can be easily handed of

Does Your Business Need a "Growing Pains" Advisor?
www.stevewoodruff.com

Every business goes through growing pains. There's an Advisor for that...!

Repeat. Repeat. Repeat. That's how you make your message stick.
www.stevewoodruff.com

Never assume that people have processed and remembered your message. Put it on repeat.

Are you playing old tapes in your mind that limit you? Here's how to tun...
www.stevewoodruff.com

We often play old tapes in your mind - we listen to "The Voice." Here's how to change that channel.

I would like to refer you - can you please give me the tools??
www.stevewoodruff.com

If you don't give me a clear picture, I can't refer you - even if you're good!

Every Marketing, SMB, and Entrepreneur conference can benefit from a cla...
www.stevewoodruff.com

Don't settle for the same old talks at your event. Bring some clarity, and your audience will take away real value!

A Great Analogy: Don't go to market without one!
www.stevewoodruff.com

Nothing is more powerful in marketing communications than a great analogy

Is your first impression an ugly jumble?
www.stevewoodruff.com

Assaulting the eyes is not the best way to engage the mind. Is your logo a visual assault weapon?

Five Dimensions To Finding Your "Sweet Spot" | Steve Woodruff | LinkedIn
www.linkedin.com

As a business, you have the complete freedom to market whatever-you-do to whomever-you-want.Unfortunately, selling whatever to whomever is t