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Steve Rayson
Passionate about marketing, learning, technology and growing businesses.
Passionate about marketing, learning, technology and growing businesses.

Steve Rayson's posts

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Content curation tools and tips for journalists.
Reflections on my attendance at News Rewired last week.

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How The World Is Changing
This week I read two articles which outlined very clearly how the shape of the the world is changing. The first was by Martin Wolf in the Financial Times . This article set out 6 charts which revealed how the developed world was losing out to the developing...

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The best B2B headline phrases, words, numbers & formats
Insights from my analysis of 10 million posts shared on LinkedIn.

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How to promote content
Our recent post got over 100,000 views in one week. Here are the lessons we learned about content promotion.

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Is Corbyn Right To Support The Pensions Triple Lock?
I am not a Theresa May supporter but her election pledge to end the pension Triple Lock was principled if suicidal, given most older people support the Conservatives. By contrast Jeremy Corbyn has committed to maintaining the triple lock until at least 2022...

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Corbyn and the Single Market
“I vote against the Maastricht treaty again tonight, primarily because it takes away from national Parliaments the power to set economic policy and hands it over to an unelected set of bankers who will impose the economic policies of price stability, deflat...

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The Headlines That Drive Engagement
We analyzed 100 million headlines, this is what we learned about top phrases, words, most impactful numbers, headline length and lots more.

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Africa's Population Growth
I listened to a podcast from the London School of Economics  last week about the end of globalisation. However, what really caught my attention in the talk from Stephen King, senior economist at HSBC, was the level of population growth in Africa. This promp...

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Labour Lead For First Time In Survation Poll
Survation's latest poll now shows Labour support at 44%. This gives Labour a national lead for the first time, 3% ahead of the Conservatives. Survation was the most accurate polling company during the election and predicted a Tory lead of just 1%.

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Macron Wins Parliamentary Majority But Not Popular Support
In the first round of the Presidential election Macron came top with 8.656m votes, 24% of the votes cast or 18% of those registered to vote. Macron's big challenge was to build on this victory and grow support for himself and his party En Marche. Despite wi...
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