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Steve Morgan
Works at Morgan Online Marketing
Attended Lancaster University
Lives in Cardiff
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Steve Morgan

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New on SEOno - Yesterday evening I spoke at Social Shorts Cymru (an event run by CIPR Wales) talking about how SEO and PR work together. Here are the slides and info:
Yesterday evening I spoke at Social Shorts Cymru, an event run by CIPR Wales (the Chartered Institute of Public Relations) that was held at Golley Slater's Cardiff office. You can see CIPR Wales' p...
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Steve Morgan

■ Other Discussions & Help  - 
 
Hi folks. A client of mine has just gotten some professional photos done including interior/exterior shots as well as a team shot. They've all gone on his GMB listing and I've made the team shot the cover photo. Now I know he's very image conscious (it took long enough for him to agree to the photos!) so I wouldn't be surprised if he asks me to change it to one of the interior shots instead.

However... I'm sure I heard/read somewhere that team photos are better for conversions - especially for a small local business - as it shows their friendliness and personality. Does anyone have any resources and/or personal anecdotes that I can pass on to him should he request the change, to help change his mind?

Also, what do you tend to have for the cover photo? A team photo, an interior/exterior photo, or something else entirely? Or does it vary from client to client? Also, do you use the same as the cover photo for Facebook and Twitter profiles, or use something else for them instead? Curious to know everyone's preferences. :-)
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Kevin Amjadi's profile photoGarrett Mehrguth's profile photoJoana Fatima Sinel's profile photoSteve Morgan's profile photo
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+Joana Fatima Sinel - Good suggestion, thanks! We have a pic of the main optometrist examining someone's eye but it's a bit... graphic. So I wouldn't want it to have the opposite effect and put people off if they're funny about that type of thing! However I think we also have a normal one where he's attending to a patient, so I might consider using that one instead.
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New on SEOno - Slides, a photo and some info from my #BrightonSEO talk...
Having previously been to BrightonSEO 4, 5, maybe 6 times (I've genuinely lost count), it was an absolute pleasure and honour to be given the opportunity to speak about my recent CR 25 campaign, as...
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Steve Morgan

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VERY good news for us UK folk... :-)
One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U.S. Today I'm pleased to announce that we’re embarking on our journey to global expansion with support for U.K. business listing searches in our Check Listing tool.
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Steve Morgan

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Following on from GMB's upgraded photos section being launched a couple of weeks back, does anyone know how to make GMB show your profile, logo or cover selection in the actual SERPs?

When you search for for "[client name] [city]" in Google for one of my clients, the GMB box appears on the right-hand side, but the 'default' photo is one of the 'Photos at work' photos we recently added, which doesn't line up with the logo, profile or cover photos we've chosen.

Any reason why it's opting for that over one of the top three? Is there any way to 'force' GMB to show the photo you want? Or is the entire system still majorly flawed at Google's end...?
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Darren Shaw's profile photoLinda Buquet's profile photoSteve Morgan's profile photo
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The plot thickens... When changed to Cover, it shows the cover photo (a photo of the company's branded van). When changed to Profile (the company's logo), it shows one of the 'photos at work' photos instead (a photo of an employee cleaning windows).

So there's definitely something to suggest that Google can detect real photos vs. logos and would rather show the former over the latter - even if you actually tell them that you'd prefer them to show the latter. CC: +Darren Shaw +Linda Buquet
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New on SEOno - It took 3 hours and 3 calls to Apple to try and sort out a weird Apple ID issue over the weekend when helping my mum-in-law to get started on her iPad...

(a.k.a. "The Story of Jane Naranja")...
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New on SEOno - Morgan Online Marketing turned 2-years-old yesterday. :-)
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New on SEOno - A discovery I made over the weekend suggests that Google may show a different snippet instead of the 'Mobile-friendly' tag even if your website is mobile friendly - which could negatively affect your click-through rate...
Just a quick post today based on a random discovery that I made over the weekend... I was checking a SERP on behalf of my parents' company (IT recruitment sector) from my phone simply because I did...
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Steve Morgan

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+Greg Gifford's #BrightonSEO slides on Local SEO. I missed the talk unfortunately (the session was already fully booked) but I heard many good things... :-)
To be presented at Brighton SEO in Brighton, UK on April 10, 2015.
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This was great, even without the talk. Thanks for sharing. Here's the link to Greg's local content ideas video clip, which he probably talked about during this slide presentation - http://www.autorevo.com/blog/ideas-for-local-website-content?utm_source=presentation&utm_medium=slide&utm_campaign=greg-presentation-2105
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New on SEOno - I interviewed +Max Minzer about what it's like running #maximpact , his weekly digital marketing show hosted on Google+ Hangouts On Air:
It's been a while since I did an interview on SEOno (you can see previous interviews here) - in fact, I don't really think to do them anymore, however I really wanted to interview Max Minzer about ...
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New on SEOno - I ran my first Twitter competition recently... Here's what I learnt:
I loved running CR 25 back in January. Beyond SEO, it gave me the chance to properly flex my content marketing muscles. From guest blog posts to crowdsourced content; from Google Calendar embeds to...
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Steve Morgan

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Curious to know the community's experiences on implementing review/rating rich snippets (via Schema.org) based solely on a client's Google My Business reviews? I'm guessing it's all above-board, so long as you keep on top of it (e.g. if you say "We have 10 reviews..." and you get an 11th, you quickly update your code/copy accordingly. I've seen a client's competitor use it (for non-GMB results) and it looks great - it's got me thinking about adopting it for my clients, too...
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Mark Taylor's profile photoNick Rink's profile photoJohn Cavers's profile photoSteve Morgan's profile photo
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Hi +John Cavers - I don't think implementing rich snippets (e.g. Schema.org) affects rankings at all, but it can help with click-through rate. :-)
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Online marketing, SEO & PPC.
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  • Morgan Online Marketing
    Freelance SEO, 2013 - present
  • Box UK
    SEO Strategist, 2012 - 2013
  • Liberty Marketing
    Senior SEO Account Manager, 2011 - 2012
  • Confused.com
    Digital Marketing Executive, 2010 - 2011
  • Liberty Marketing
    SEO Specialist, 2009 - 2010
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Cardiff
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Leicester - Lancaster, UK
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Rock music and SEO fanatic.
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  • Lancaster University
    Media & Cultural Studies, 2004 - 2007
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BPU Accountants were recommended to me by my parents, who have been working with them for years. I'd just started my own business and wanted to appoint an accountant who could help me with my tax return and could also answer any questions that I had, as I was new to self-employment and knew very little about tax issues. Dealing first with Martin and then Adam, I was not disappointed - no question was too small, and often they would reply to me on the same day, within a matter of hours. I found them to be very approachable and friendly, which is important when you're dealing with something so important. I'd happily recommend them to anyone in Cardiff/South Wales who's looking for an accountant - I'm looking forward to continuing to work with them over the coming years.
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Public - 3 months ago
reviewed 3 months ago
Best live music venue ever. Period.
Public - 4 months ago
reviewed 4 months ago
Seen a few bands here - it's a great venue. Nice, friendly atmosphere and staff. I just wish we had an equivalent in Cardiff!
Public - a year ago
reviewed a year ago
My wife and I stayed here while I went to a conference and she shopped and explored the lovely Brighton. The staff are lovely, friendly and go out of their way to make sure that you're happy. The room was awesome - brilliantly decorated and really comfortable. The conference I go to is every half a year and so I'm hoping to stay here each and every time I go!
Public - a year ago
reviewed a year ago
8 reviews
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I've been a member of Welsh ICE for over a year, pretty much since starting my own business. ICE has been a massive help to me: opening up business funding, getting support from their mentoring scheme, networking with fellow members (resulting in a fair few new clients/projects), using their meeting rooms and having an official office address that I can use on business cards. It's more than just office space - and it beats working from home...! Also, living in the north of Cardiff, it's such an easy commute - it's quicker than heading into the centre of Cardiff from where I am. I really recommend it. If anyone I know goes self-employed, I let them know about ICE straight away.
• • •
Public - 10 months ago
reviewed 10 months ago
My wife and I recently needed to see an optician and a friend recommended Parish Opticians in nearby Birchgrove. Both of them were emergency appointments, so we managed to get it sorted through the PEARS scheme. I saw Richard (the owner), who is very friendly, while my wife saw one of the other opticians at the practice. We were both really happy with the process and especially the fact that it was free (thanks to PEARS). Couldn't fault it. I'd definitely recommend them.
Public - a year ago
reviewed a year ago
Rob's approach to business coaching is fantastic. In our first session we talked about an issue that had been bothering me and causing concern for a while, which he helped me to overcome in no time at all - something that used to give me sleepless nights was no longer plaguing my mind at all. You just can't put a price on that. Hugely worthwhile and highly recommended.
Public - a year ago
reviewed a year ago