Social markets are real relationships between real people who have figured out it is much better to get information from each other rather than a vendor. So be generous and true to who you are. Let your true colors out to play, advise, inform and comment. xxx s. (More free marketing tips at http://acoach4u.com/for-coaches/info-resources-marketing-help-for-coaches/
- In this video I explain what a niche is, why you might want to consider one, and how to go about narrowing down the possibilities. I put this video together a few years ago, but as this a topic of interest to so many coaches, I thought it was important to include it in this series. Enjoy. xxx S.https://www.youtube.com/watch?v=A06J0sMQYo8
Hi Gang. Far too many coaches struggle on the journey to establish a viable coaching practice. Learning how to stay on track and overcome the many, many, disappointments is a critical success factor in what I call playing "The Mental Game" of building your practice. Here is a link to the ICF blog where you can see the video. Happy coaching. xxx s.http://coachfederation.org/blog/index.php/6022/
The topic of whether or not to do an elaborate Discover Session at the beginning of a coaching relationship came up again recently over on the "Kickass CTI Coaches" Facebook Group. As this is something quite a few newer coaches are interested in, I thought it was worth sharing here, so I have attached my perspective, below. Please feel free to add your thoughts.
"This is a "different strokes for different folks" issue. Over the years I have experimented with many approaches including discovery sessions.
I personally do not choose to do them with my clients for a number of reasons. One, I don't want to be seen to charge them extra for a special, longer session, just after they have agreed to work together. (For some clients this does not land well.)
Secondly, some clients are not yet trusting the relationship and coaching sufficiently to go into many topics as deeply as they might several session down the road.
Thirdly, when you work with exec or business clients, many of them have a desire to get busy on their specific agenda.
Fourthly, if I do values, vision, saboteur, etc, all in the first session, many clients have a problem really digesting/integrating/taking in all that great learning into their lives, at one time.
And finally, I love introducing and mining these very valuable tools/discussions by weaving them into the coaching when the client is really ready, and would most benefit from going deeply into them. It provides great content that will add value to the coaching conversation for months to come. xxx s."
Top 3 Ways We Cheat Ourselves of Happiness http://acoach4u.com/top-3-ways-cheat-happiness/
Enjoy, Steve @stevemitten
When you are writing your web/blog/social media content, keep in mind that there is good research (Nielsen Norman, etc.) that points to the fact that our viewers typically only read about 20% of the words in our articles/site pages.
Thus the importance of keeping it sharp and getting to the point with; relevant titles, short benefit rich paragraphs, bullets and great images – if you want to keep our harried visitors engaged and get your message across. xxx Steve
Executive Business Life Coaching With Steve
Quote of the day (from a Northwestern Marketing Prof), "your content is the cheese, and your site is the mouse trap". Meaning your writing, sharing, commenting, blogging, article-writing, YouTubing, etc. serves the purpose of expanding your network, connecting with new people, and pointing them back at your site.
It is on your site/blog that you have the opportunity of engaging them in deeper conversations and offering them something they can say yes to, that begins the nurturing conversations/relationships that will translate in them hiring you. So, be sure to have fresh, relevant and visual "cheese" people. xxx Steve. http://acoach4u.com
Hi Everyone. I am a very experienced Executive, Business and Life Coach. Studied engineering and spent many years as an entrepreneur in high tech and forestry. (Started 5 companies and took 2 public.)
Discovered coaching 17 years ago, and have since worked with over 1400 individuals, business owners and leaders - to make changes, get to the next level, find out what is most important to them, learn what they need to learn, and generally find their path to more meaningful success and happiness.
- University of British ColumbiaEngineering
- Banff School of ManagementLeadership
- The Coach Training InstituteCoaching
- Coactive SpaceLeadership
- Center For Right RelationshipCoachiing Groups & Teams