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Steve Masters
2,685 followers -
Digital marketing manager, writer, SEO, webmaster, publisher.
Digital marketing manager, writer, SEO, webmaster, publisher.

2,685 followers
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GoDaddy, PayPal, Google, YouTube, Facebook or Twitter could all hold up their hands and say, “We have nothing to do with what these people publish. Everyone has the same freedom, so use it as you will.”

They used to do that but they no longer do. What has changed is that digital media enables people to mobilise extremely quickly around an issue. Public fury can bubble up quickly. If you want to know why it is only alt-right sites being banned by BigCorp.com and not left-wing ones, the answer is simply that majority public opinion is not on the side of the right wing extremists.
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Two seismic events have turned a spotlight on social media advertising and led to investigations of illicit political propaganda. The first was Donald Trump’s presidential win. The second was the result of the EU referendum. #brexit #advertising
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Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with.

We learn from an early age through stories and there is a practical method to storytelling that you can employ in your content marketing. Read more about this on Marketing Week or Smart Insights. Also, LinkedIn created an infographic to track the rise of storytelling in marketing, using data.

Data storytelling is the art of telling brand stories using data visualisation and that’s what we’re going to cover in this article.
#storytelling #datavisualisation #datajournalism
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Vertical Leap
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The face is perhaps the most emotionally engaging pattern that humans recognise. In this blog post, I look at how we spot faces in everyday objects, and about how faces are consciously included in the designs of things like cars and buildings. Is it by accident or by design?
#design #pareidolia #marketing
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If you do one tram ride in Lisbon, choose line 28. This is the most-recommended tram route through the most popular touristic sites of #Lisbon, from Martim Moniz to Campo Ourique. Tram 28 passes through Graça, Alfama, Baixa and Estrela. #Portugal
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In the arms race to publish as much content as possible, large publishers need to rely on an army of providers who will create their content for them. They can’t pay for it all, so that content needs to be free and the providers of that content need to see a value in providing it.

However, publishers should take more care not to be duped by writers who are earning money from third parties off the back of the publication. #seo #contentmarketing
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Connectivity has globalised communications, bringing us closer together, sparking ever newer efficiencies and benefits, like online shopping with order tracking and fast delivery, mapping services, the ability to create your own holiday without a tour operator.

But now this technological, online revolution is starting to hit the speed bumps of real life. Suddenly, unlimited and unrestricted growth is being hampered by real world problems and tripping up the new mega brands.

#ecommerce #uber #airbnb
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Try this interactive report, to analyse World Cup teams and see if you can work out which team should win the World Cup.
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