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Steve MacAlpine
Works at Social Insights
Lives in Sydney
229 followers|18,640 views
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Steve MacAlpine

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Bill and Melinda Gates annual letter: How the smartphone will lift up the world http://ow.ly/HNkoX
Bill and Melinda Gates in Tanzania. (Photo Credit: Gates Notes) Fifteen years after starting their foundation, Bill and Melinda Gates released their 2015 a
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Where should social media sit in an organisation? http://ow.ly/xnTle
Does social media belong to the marketing department, or with PR, or even digital? Adrienne Grubb argues that social media needs to touch every department.
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nice one from Danny Brown
 
Disruptors and the End of Digital: The Future of PR http://ow.ly/x4CLB
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Giving Away Long Form Content Instead Of Self-Publishing = Clueless @AdamSinger http://ow.ly/uoRC5
Even more platforms are opening up to allow anyone to publish longer-form content beyond shorter status updates. LinkedIn is the latest example. Medium earlier
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The digital battle that banks must win #McKinsey http://ow.ly/A9uGC
The average consumer’s banking relationship is dominated by making payments. So why are banks doing so little to defend this critical beachhead? A McKinsey & Company article.
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How To Make the Business Case for Social Customer Care http://ow.ly/zDxpd
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The Value and Meaning of Community In Marketing http://ow.ly/wyxX4
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I tend to agree with Chris on this..
"just relax into Google’s vision for your media future, both online and off. It’s beyond your control. Enjoy!"
Google holds arounds 94% of search in Australia!
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Have him in circles
229 people
Steve MacAlpine's profile photo
http://maps.apple.com/?q=42.335063,-71.100054&sll=42.335063,-71.100054Home Page's profile photo
Will Noble's profile photo
Agah Yuksek's profile photo
Unsponsored Uk's profile photo
Jon Maxim's profile photo
Julia Katharina Wielgat's profile photo
Laurel Papworth's profile photo
Jennifer Maclachlan's profile photo
Work
Occupation
Brand & Digital Strategist - owner & principal consultant of Social Insights
Skills
Navigating the brand and digital maze...
Employment
  • Social Insights
    Owner, 1993 - present
Basic Information
Gender
Male
Birthday
July 18
Relationship
Married
Other names
Social Insights
Story
Tagline
Steve MacAlpine - brand & digital strategist, social media enthusiast, blogger, kayaker, constant learner. Based in Sydney, Australia.
Introduction

Steve MacAlpine - founder of Social Insights. I launched my own business in 1993 and have successfully led brand and marketing projects for a wide variety of clients and industry categories.

Today, Social Insights operates as a consultancy working at the point where brand, design and the internet connect.

I stay sane and fit with a combination of kayak paddling on Sydney's beautiful Northern Beaches, practicing Tai Chi and by spending time with my wonderful family.


Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sydney
Steve MacAlpine's +1's are the things they like, agree with, or want to recommend.
Manly Warringah Kayak Club
mwkc.com.au

Sprint, marathon and ocean paddling at Narrabeen on Sydney's Northern Beaches. From beginner to Olympic kayakers. All ages in K1, K2, K4, C1

The Brand-Building Potential Behind KLM’s Social Payment Plan | Simply M...
simplymeasured.com

On Friday, KLM Royal Dutch Airlines announced new partnerships with Facebook and Twitter that will allow customers to pay for flights direct

All Online Digital Roads Lead to Google Plus
www.biznology.com

Google can't get any of us to use Google Plus, but they're still trying. And they're pushing hard. One of the reasons I love blogging is, fo

Awabakal
plus.google.com

Awabakal has provided services to indigenous people living on the Mid North Coast of New South Wales since 1976.

Digital Leaders React to the Salesforce/ExactTarget Monster Deal
www.clickz.com

Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry

ClickZ | Marketing News & Expert Advice
www.clickz.com

Learn how to create successful Internet marketing campaigns. ClickZ has expert advice about online marketing, email, brand and interactive m

Google Maps with Street View
maps.google.com

Google Maps with Street View lets you explore places around the world through 360-degree street-level imagery.

Global Report: Multi-Screen Media Usage | Nielsen Wire
blog.nielsen.com

According to Nielsen’s global survey of multi-screen media usage, watching video content on computers has become just as common as watching

How to Spot the Future | Epicenter | Wired.com
www.wired.com

Wired lays out seven rules for identifying the trends, technologies, and ideas that will change the world.

Instagram for Chrome
chrome.google.com

Hands down, the best Instagram Extension for Chrome. Browse your feed and friends, like and comment and so much more!

Customer service is the new marketing
www.socialmedia.biz

Marketing as a profession emerged in leading economies during the mid-20th century, when manufactured products were novelties in many catego

Is Yammer worth $1B?
gigaom.com

Microsoft's reported deal to buy Yammer for its enterprise social networking savvy isn't done yet, but the move -- despite what many see as

's October 2012 Trend Briefing covering the consumer trend "SERVILE BRANDS"
trendwatching.com

In addition to our free content, we also offer a Premium Service, which includes access to our Trend Database, 15 Industry Trend Reports and

's June 2012 Trend Briefing covering the consumer trend "MADE BETTER IN ...
trendwatching.com

In addition to our free content, we also offer a Premium Service, which includes our 100+ page 2012 Trend Report and 2013 Trend Report (sent

's July 2012 Trend Briefing covering the consumer trend "NEWISM"
trendwatching.com

In addition to our free content, we also offer a Premium Service, which includes our 100+ page 2012 Trend Report and 2013 Trend Report (sent

Social Increasingly Driving Web Site Traffic -- But So Is Quality
www.mediapost.com

Social Increasingly Driving Web Site Traffic -- But So Is Quality - 02/13/2012