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Do you design web pages or manage those who do? This TED talk about turning a bad moment (a 404) into brand building is worth watching.

http://www.ted.com/talks/renny_gleeson_404_the_story_of_a_page_not_found.html
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James Wilson's profile photo
 
I found this talk very interesting, besides websites we should always consider what the user experience will be when encountering an error.
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