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Steve Johnson
Speaker, product management coach, guitar player
Speaker, product management coach, guitar player

Steve's posts

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I’ve seen many product demonstrations. Some good. Some not. In some cases, it’s clear that the person doing the demo hasn’t prepared and is just following a canned script. In others, you can tell that they put a lot of time into tailoring the demo specifically for the client, but even then, the demo can often miss the target.

How do you create a great demo? Show buyers what they need to know. But not necessarily what they think they need to know.

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I'm trying out @Evercontact- automatically update Goggle contacts from your emails. Clever! 
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