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Steve Johnson
Works at Under 10 Consulting
Attended University of Tennessee
Lives in Gainesville, Virginia
233 followers|22,037 views
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Steve Johnson

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Great results come from more than great development. You need a simple approach to optimize your product delivery every step of the way, from business planning to product creation to sales enablement. assign accountability and assess your current state…
Great results come from more than great development. You need a simple approach to optimize your product delivery every step of the way, from business planning to product creation to sales enableme…
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Steve Johnson

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Names are the hooks we hang ideas on.—Al Ries and Jack Trout, authors, Positioning: The Battle for Your Mind. For product managers and product marketers, the term ‘persona’ is used for profiles of buyers and users. Personas are a key element of a product…
Names are the hooks we hang ideas on.—Al Ries and Jack Trout, authors, Positioning: The Battle for Your Mind. For product managers and product marketers, the term ‘persona’ is used for profiles of …
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Steve Johnson

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I’ve been hearing about job postings for product managers that require computer science degrees. Is that really necessary? What I’ve learned is many product managers don’t have adequate technical background to understand the issues or to give practical…
I’ve been hearing about job postings for product managers that require computer science degrees. Is that really necessary? What I’ve learned is many product managers don’t have adequate technical b…
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Steve Johnson

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Three bears (one each in sizes small, medium, large) Three chairs of varying sizes Three bowls of porridge of varying temperatures Three beds of varying mattress ratings (soft to firm) Goldilocks, a novice user, after minimal use evaluated each until one…
Three bears (one each in sizes small, medium, large) Three chairs of varying sizes Three bowls of porridge of varying temperatures Three beds of varying mattress ratings (soft to firm) Goldilocks, …
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Steve Johnson

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For many, the whole job-hunting process is poorly understood. After all, we don’t look for jobs frequently and when we do, we’re often in a bit of a panic. Maybe you’re disenchanted with your role. Or you’re ready to move up to the next level. Or maybe…
For many, the whole job-hunting process is poorly understood. After all, we don’t look for jobs frequently and when we do, we’re often in a bit of a panic. Maybe you’re disenchanted with your role....
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Steve Johnson

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A guy fell into a hole. A friend heard his cries for help and promptly jumped down into the hole too. The guy says, “What are you doing? Now we’re both stuck down here!” And the friend says, “Yes, but I’ve been down here before and I know the way out.” I…
A guy fell into a hole. A friend heard his cries for help and promptly jumped down into the hole too. The guy says, “What are you doing? Now we’re both stuck down here!” And the friend says, “Yes, ...
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Steve Johnson

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We often get so caught up with specific product details — like daily standups and sprint backlogs — that we don’t think enough about the overall portfolio. But experience has taught me that this is a big mistake. Reviewing all major capabilities across…
We often get so caught up with specific product details — like daily standups and sprint backlogs — that we don’t think enough about the overall portfolio. But experience has taught me that this is…
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“Get the right people. Then, no matter what all else you may do wrong after that, the people will save you.” I’m reading The Deadline: A Novel About Project Management by Tom DeMarco. It’s an older book but still quite relevant for today’s software world.…
“Get the right people. Then, no matter what all else you may do wrong after that, the people will save you.” I’m reading The Deadline: A Novel About Project Management by Tom DeMa…
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There are times when leading others is one of the loneliest jobs in the world, however, when you’re beginning to feel like it’s you against the world, you’re on the brink of some bad moves. Are you showing signs of a leadership breakdown? Find out in this…
There are times when leading others is one of the loneliest jobs in the world, however, when you’re beginning to feel like it’s you against the world, you’re on the brink of some bad moves. Are you…
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I’ve seen a bunch of variations on the Venn diagram for product management? Is it the intersection of tech and UX and requirements? Or is it finance and customer and something else? In my experience, new product ideas come from the intersection of market…
I’ve seen a bunch of variations on the Venn diagram for product management? Is it the intersection of tech and UX and requirements? Or is it finance and customer and something else? In my exp…
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“You can observe a lot, just by watching.”—Yogi Berra Our job—as product managers and entrepreneurs—is to notice problems. After all, problems exist; customers are under-served by today’s solutions. But too many of us rely on reports or anecdotes from…
"You can observe a lot, just by watching."—Yogi Berra Our job—as product managers and entrepreneurs—is to notice problems. After all, problems exist; customers are under-served by today's solutions...
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Guest post by Emily Hunter When it comes down to your product, you just want it to work – not just in the sense of all of its features operating properly, but you also want it to resonate well with your intended audience. You want them to love what you’ve…
Guest post by Emily Hunter When it comes down to your product, you just want it to work - not just in the sense of all of its features operating properly, but you also want it to resonate well with...
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People
In his circles
90 people
Have him in circles
233 people
Shaun Dakin's profile photo
Mylavarapu venakata narayana's profile photo
Stephan Haux's profile photo
Byron Gaum's profile photo
Jeremy Lahners's profile photo
Chip Johnson's profile photo
Roger Cauvin's profile photo
Software Pricing's profile photo
Abdu Samed Abdu Mugni's profile photo
Work
Occupation
product management evangelist
Skills
product management, product marketing, strategy, creating agile product management teams
Employment
  • Under 10 Consulting
    Founder, 2012 - present
  • Pragmatic Marketing
    Instructor, 1996 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Gainesville, Virginia
Story
Tagline
product management evangelist and guitar player
Introduction
My focus is on implementing 'just a little' process and helping companies become more nimble. Let me show your team what 'just a little' process and just a few living documents can do!

In my various roles, I have been a developer, sales rep, sales engineer (what a critical yet often under-appreciated role!) and product manager. Over the years I moved up from product manager to CMO, and have worked with tens of thousands of product managers and product leaders at thousands of companies.
Bragging rights
I have an album on iTunes and Amazon as "Not Exactly Steve." Learn more at http://www.notexactlysteve.com
Education
  • University of Tennessee
    BS Marketing, 1975 - 1979
Basic Information
Gender
Male
Relationship
Married
Apps with Google+ Sign-in
  • WordPress
Steve Johnson's +1's are the things they like, agree with, or want to recommend.
The primary purpose of a persona...
under10consulting.com

The primary purpose of a persona is so that you won't design for yourself, or for your boss, or that loud, annoying client.—Alan Cooper. Ala

Is Google Facing the Beginning of the End?
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The annals of tech history are littered with one-time high-fliers that have either dropped off the map or limped away. Is Google the next Su

How Sony Fell Behind in the Tech Parade
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Sony once wowed the world with the Walkman and the Trinitron TV. But its fortunes have taken a sharp turn amid disruptive new technologies a

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The Official Dilbert Website featuring Scott Adams Dilbert strips, animation, mashups and more starring Dilbert, Dogbert, Wally, The Pointy

Why is Instagram worth $1 billion to Facebook and Zuckerberg? - Chicago ...
www.suntimes.com

IHNATKO: The decision to buy Instagram makes more sense when you think about the size of Facebook’s war chest and the freedom that it brings

Everything doesn't need to be automated
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Derek Sivers makes the case that automation isn't always the best option

Google engineers find a way to filter robocalls the way Gmail filters spam
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The anti-robocall solution proposed by two Google engineers. The Federal Trade Commission just announced the three winners of its Robocall C

Is Time Running Out for Windows Phone?
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Despite what will no doubt be some strong gains by Nokia this quarter, the prognosis for Windows Phone isn't good.

PonderAbout.com
www.ponderabout.com

Post a Comment. Name: Email: (verification only, not displayed). Comment: Submit. Most Viewed. 1. Robot Comedian 2. Perception of Spouse 3.

Apple TV finds a home in the meeting room | Macworld
rss.macworld.com

How one company is taking a tool ostensibly designed for consumers--the Apple TV--and turning it into a useful business tool.

Spare Me From THAT Product Guy
mindtheproduct.com

Like most people in the tech world, I read TechCrunch. Like most product managers in the tech world, I cringed when I read Spare Me From The

Dilbert comic strip for 04/30/2012 from the official Dilbert comic strip...
feeds.dilbert.com

The Official Dilbert Website featuring Scott Adams Dilbert strips, animation, mashups and more starring Dilbert, Dogbert, Wally, The Pointy

Positioning with formulas
under10consulting.com

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its p

Moving into a Product Role
mindtheproduct.com

A friend of mine recently got in touch, asking for advice as he was going for an interview for a Product Manager role. His biggest concern?

PonderAbout.com
www.ponderabout.com

ads albums architecture beatles best_of_wikipedia books cartoonists cats design dogs dreaming feeling film graphs&charts internet kids m

Brains On Fire Blog » Blog Archive » The End User is Not the Only User
feedproxy.google.com

I am not a product designer. I'm not even a designer. But I noticed something recently that made me think hard about the process of deve

How To Run an A/B Test
feedproxy.google.com

Now that you are measuring open, click, and conversion rates for your emails, it's time to look at how to improve them. Let's talk about A/B