- The @Steveology GroupChief Digital Strategist, present
In this B2B Marketing Minute I ask him:
How has the nature of communications and marketing campaigns changed in the last 5/10 years?
With the domination of mobile, how must marketers adapt?
What technology do B2B marketers need to know and use proficiently?
Do B2B marketers need to learn to code?
As metrics and analytics become mandatory in marketing, what guidance can you give on where marketers can start to incorporate this into their skill set?
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