My recent call for support was a help, but not enough to support many of the plans I had. The SEO analysis and re-landscaping has been completed though and that was a great move.
I took thousands of posts and the whole of my gallery out of Google search and I'm now happier with my keyword spread (see pic.). It means I can now focus on the Webmaster tools 'position' figure as my daily benchmark. (Target: Under 10 before Christmas)
Windows 10 saw a 20-30% boost in traffic overall as owners searched for technical stuff I've written in the past. Windows 10 will remain a very very important keyword, but not as important as Surface Pro 4.
The Surface 'brand' is worth a lot. I did my Surface Pro 3 over 6 months after the product launched and it's a regular top-10 article here. Surface Pro 4 has already appeared in my search keyword results (Pos 22) at Webmaster Tools but I need to work on that as soon as real content is possible. (Not rumors!)
Before Surface Pro 4 there's IFA and I'll be there to cover that. It's difficult to write a lot while you're running about there but I'll focus on some detailed, rather than 'first hands on' videos and do the extended writing on my return.
The continuing business strategy is:
To be a successful website (business) you need to be very good at everything and not just an expert in your sites topic. You need to know how to write a good post with a good headline, to know what articles people want to read (evergreen content) and how to work with banner ads, affiliate, sponsorship, community support and special projects. A website needs a face and that face needs to be active in the community and accessible for readers.
I'm not great at all of those things, but I might survive if I have a good Q4 2015, Q1 2016. (Good means doubling traffic but it would be better to triple it.) Current growth rates need to continue to achieve that.
One area that needs to change is how I deliver banner ads. It's not the ads that are bad (well placed, matching advertising work) it's the way they are delivered. The scripts which deliver and track users are killing the UX. I will be looking for direct-sale ad opportunities over the next 6 months because script-delivered ads and tracking isn't helping anyone. This is going to be a huge problem for ad agencies but the first agencies to switch to 'clean' delivery and long-term sponsorship could be the ones that win.
Do you have a website? How are things for you? What's your current strategy?
#seo #sem #blogging #webdesign Thanks to for their SEO help.
A complete RED / GREEN reversal since October 2014 with lots more changes still working their way through the system.
Previous post here.
#seo #onlinemarketing #analytics
- CarrypadOwner, Carrypad Web Network, present
- UnityMediaSecurity Manager
- COLT Telecom GroupNetwork Design, Security
- BT Group1985 - 1997
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