Missionary Tip # 1: Tell People Who You Are!
I just got an email this morning that was sent to my email address for +Fire Press
. I get a lot of spam, weird pleas for money or sometimes rebukes for things of which I have no idea what blog post the sender is referring to.
This time I had a fundraising appeal for someone going on missions. The letter went into significant detail as to what they will be doing, who they will be working with, and how much money they need. That information was all good.
So what was wrong with it?
They didn’t include their name! Anywhere.
I read the whole email three times to try figuring out WHO this person was or if I missed something. The email was sent to me from a non-personal address, with some kind of nick-name in the sender field, but not a real name.Friends, if you’re going to be appealing for money from people through email, no matter how well you write it, nobody will give you anything if they don’t actually know WHO you are or why you’re writing them, which will make many of us automatically assume it’s spam.
Unless of course that person is in a generous mood, then by all means someone will. But it won't be as many people as you had hoped for.
If you’re reading this and it was you who sent me the appeal for money, I don’t have very much to give anyway right now, but you might want to try people you know
. My biggest givers and most faithful supporters over the long-haul have typically been people I know personally on some level, or who have visited us in Peru, or who know me or Lili well.
But if these people in your life this close to you don’t know it’s YOU who is writing them, you are hurting your chances of receiving donations from them!
Link to post: http://stevebremner.com/2014/03/missionary-tip-1-tell-people-who-you-are/
What other fund raising tips would you suggest to missionaries, new or old?