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Steve Albright
Works at Neverstill Media
Attends University of Life
Lives in York, PA
12,537 followers|4,647,833 views



Steve Albright

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If you are looking to setup +Google Analytics into your mobile app for Android, there are plenty of questions you may have if you have little or no experience.  Knowing what you want to track and the best way to do so needs to be figured out before implementation. Organization is key!  

I put together this tutorial to show a very nice way to implement Google Analytics for Android.  I show an advanced setup for multiple trackers and lots of great tips on how to get the best data for you.

I reference sample code from my open-source example project hosted on GitHub.  Links to the source is at the bottom of the article.  

On top of all that good stuff, I have screenshots of the data results collected by the sample project.  I also have a real world example from my most recent application that I been working on, Phandroid News (  

#googleanalytics   #android   #mobileanalytics   #androiddev  
Learn how to track events, app speed, screens, eCommerce transactions and much more with this advanced Google Analytics example. Source code included.
Edoardo Inamo's profile photoJerko Horvat's profile photoNuruddin Ashr (uud)'s profile photoMaik Böhne's profile photo
excellent info goodwork:)))
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Steve Albright

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+Google+​ ...seriously? 😒
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Steve Albright

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...pretty much sums up why.
Welp, I was attempting to kindly reply to +Chris Sewell's post that called out +Phandroid for accidentally failing to source an image when I suddenly found that he made a new post calling me an asshole and then turned off comments on both posts.

I'd like to say that I think Chris is a good person that means well... but I've given up on that. I've got some opinions and theories, but refuse to waste any more energy toilet-bowling in the black-hole of idiocy that every conversation with him creates.

I've left the original reply I prepared below, but won't waste any more time dealing with him. I'm leaving the comments open, as I've got nothing to hide- errant insults only serve to further prove my point.


+Chris Sewell many of your assumptions are wrong.

The insinuation that an entity can be too small to sue is delightfully ignorant and pretending copyright laws are entirely black-and-white issues suggest you're either uninformed or disingenuous.

On the one hand, I can have a blogger make an honest mistake and then we get sued for $XX,XXX simply because the mistake was made, without regard to the circumstance or details. Yes this has happened to us.

On the other hand, companies with tens of million of dollars in angel investment are building entire businesses based off stealing our content, but because they've got hotshot lawyers and know the loopholes, we're shit-out-of-luck. Yes, I can give you specific examples (feel free to message me).

This issue affects us every day, at both ends. It's just one of the many things we've got to constantly consider while simultaneously facing diabolical hassling for not posting news fast enough and making tiny mistakes or typos.

You'll likely say "cry me a river" or "boohoo" or make some other dismissive comment and that's fine. Perhaps even warranted. I'd just ask people reading this post to realize things are often easier said than done.

While I appreciate the fundamentals behind your criticism and take them to heart, I also take issue with the condescending tone with which you make light of our effort. We work our asses off. We try our best. We could do better. We make mistakes. We fix our mistakes and try to put procedures in place to prevent future mistakes. That last bit we may not do particularly well, but I can and will take personal responsibility for that. We're not perfect, but I'm proud of the work we do and proud of our team.

The amount of tongue-in-cheek dickishness, unwarranted negativity, and elephant walking pageantry in the Android community/blogosphere is nauseating. I try my best to steer clear of it, am tempted by +nick martin's #basemodelblog bait and related +1s, but I'll stay the course.

As you noted, we do correct our mistakes and reply to these accusations with candid vigor... because we care. We're equally invested in trying to do the right thing. We may share a difference of opinion, but I do thank you for the criticism. I wish it was private, but I'll admit you make fair points in defense of posting it publicly. Annoying as hell, but fair.

Thanks again.

Now if you'll excuse me, I've got some procedural documents to update.
8 comments on original post
Don Dudas's profile photoGraham Merrill (teddgram)'s profile photoNitish Saxena's profile photoAlex Cruz (Mazda)'s profile photo
All said and done, this post was really very well articulated +Rob Jackson​. You won a new fan from India. :) 
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Steve Albright

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My life is a billion times better. I recommend doing the same. It feels good. It's sad when people like this try to wreck the Android community.

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Steve Albright

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Now this is a new app promo codes!
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Interesting idea
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+Aidan HUGHES​ is one of my favorite Illustrators, and he has an interesting mobile app idea that will soon to come to life. In short, he wants to help employ jobless Graphic Designers through a mobile app where they could use their skills to retouch and perfect photos for others.

This is a revolutionary idea and I am curious to what outcome this will bring. What do you think? Read more on Medium with the link below.
Tyson Kemp's profile photoJanus Zudnik's profile photo
I'm in, as an unemployed graphic designer!
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Wait, ...what?
Ivan Yudhi's profile photoLee Damon's profile photoKevin McCarley (vwauditech)'s profile photoWarenix Wong's profile photo
Both chinese and english translation are correct. 
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Have him in circles
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Steve Albright

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Howard Suissa's profile photoAmanda Park's profile photoJoe Fedewa's profile photoAndrew Amondsen's profile photo
Are you suggesting everyone that wears flannel looks alike? You're a fashionist.
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EarlyBird animations... They will only get better over time :)

#earlybird #androidnews
Braden Nida's profile photoSteve Albright's profile photoJames P.'s profile photoAlex Cruz (Mazda)'s profile photo
Love! Great work Steve
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Neat, it's trending! Thanks for the support everyone!!
Noble's profile photoJahir Fiquitiva's profile photoTravis Hall's profile photoDoug Lynch's profile photo
+Steve Albright​ I don't leave in-depth reviews often, but when I do, I'm inspired. Great work! Now go claim your well deserved kind words
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So... I have been working with +Rob Jackson and the +Android Forums team on a new application and here is the final icon. 😍 This is a +Michael Cook original! It has been a pleasure working with him as I know I have learned a lot about design with just the design discussion process.

Soon to be released on Google Play Store for everyone to join our beta testing.

Any guesses on what this beautiful Material icon represents? Oh, VIPs on already have had access to this app for a few weeks now. 
Kris Aline Utida's profile photoAndrew Myrick's profile photoAbraham Perez's profile photoRobert Davies's profile photo
Just to let you guys know, I just installed the app! Thanks 🙂
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This could become interesting... please vote!
Jeremiah Bradshaw's profile photoSteve Albright's profile photo
It's an app for the AF community, that's why the poll is over there. I was just spreading the word for those interested. You can even signin with Google... took me more effort to type this. lol
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Steve's Collections
Have him in circles
12,537 people
Elie Touma's profile photo
Danika Chavez's profile photo
Dan Fetter's profile photo
Nilesh Patel's profile photo
RJ Javier's profile photo
ABCH ALOE VERA ABCH's profile photo
Shirley Leverette's profile photo
Joseph Hurtsellers's profile photo
Patrick O'Shaughnessey's profile photo
Developer, UI Designer and Entrepreneur
Android, Java, PHP, HTML, Computer Networking, Social Media, Server Administration, Making Kids, Photoshop, Illustrator, Visual Basic, Mel Scripting, Python, C++
  • Neverstill Media
    Lead Android Developer, 2011 - present
    Neverstill Media is a network of news and community-based websites and mobile apps covering topics in Consumer Tech, Gaming, Lifestyle, and more. Our we are proud to own and which is the first and largest Android news and fan community. Design and build the next generation of Neverstill Android apps and APIs. Programming new websites and features for existing websites based on documentation. Potentially develop apps and Neverstill APIs for other mobile platforms. Keep up-to-date on the latest Android SDK developments, respond to customer feedback & testing. Other tasks related to the upkeep and development of Company websites, including but not limited to: updating software from Wordpress and vBulletin, assisting in server optimization and uptime improvements, performing backups, assisting in server migrations, and other miscellaneous tasks.
  • BAE Systems
    Modeling and Simulation Specialist, 2007 - 2011
    I worked on the 3D Modeling and Simulation team that focused on visualization. Our main requirement was to support our customers with modeling, visualizations, simulations, training modules and marketing renderings. Specialized in but not limiting to: 3D Modeling - Maya, Modo, Blender Real-Time - Vega Prime, Ogre3D, Unreal Programming - Visual Basic, Mel Scripting, Python, Java, C++
  • Pitney Bowes
    Field System Specialist, 2004 - 2007
    Installed and customized shipping solutions for clientele all throughout Central and Eastern PA. Integrated customized solutions to interface with their legacy systems and current workflows.
  • Mediatoy
    Owner / Web Developer
    Partnership that I created while in high school that offered Web Design and Development.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
York, PA
Technology enthusiast, early adopter, loves everything Android and loving husband that is a father of four.
My name is Steven Albright and I am the Lead Android Developer for Neverstill Media, the parent company of websites such as, and many others in the Consumer Tech, Gaming, and Lifestyle markets.  

I am a technology enthusiast, early adopter and buy way too much tech stuff.  Since the beginning of this year I am a proud father of four (3 babies [yep, triplets] and 1 two yr old).  This makes my home and work life both challenging and exciting... not to mention exhausting.  Every moment I am not working I am spending with my kids and loving wife.  

I'd fit perfect for the following types of circles:
  • Android
  • Java
  • PHP
  • Technology
  • Social Media
  • Server Administration
  • Server Security
  • Developer
  • Gaming
  • Entrepreneurship
I went to school for Computer Networking so I have lots of neat certificates (along with knowledge) such as Security+, Network+, A+ Hardware, A+ Software and a bunch others that are network/security/administration related.  

I am the creator of Clutch Pad which was featuring on many sites such as LifeHacker, Droid-Life, etc.  It was one of the first Android applications that overlaid the application stack.  I soon hope to update it but my life has become pretty busy and crazy (remember...three babies and a 2 yr old).  

If you read this much you should just follow me and enjoy what I share to this wonderful G+ community :)
Bragging rights
Phandroid News, Clutch Pad, Carrier Coverage, xScope UI Design
  • University of Life
Basic Information
Steve Albright's +1's are the things they like, agree with, or want to recommend.
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