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Good quote on Customer Satisfaction.


Good news is no news,
no news is bad news,
and bad news is good news.

Good news is no news because it tells you what you already know; you're on track. Everyone likes good news, and it is essential to keeping a team motivated. However, it is insufficient to drive change or precipitate action. No news is bad news, as people fill in their own information. But even more importantly, you don't know if a quiet customer is very successful and happy or that they have given up on your product or service in disgust and have purchased a competitive product or service. Bad news is good news because when times are tough you want to hear the worst as quickly as possible so that you can be aware, prepared, and take action.
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