Profile

Cover photo
Stephen Waddington
Works at Ketchum Inc.
Attended University of Salford
Lives in Holystone, Northumberland
1,569 followers|789,967 views
AboutPostsPhotos+1's

Stream

Stephen Waddington

Shared publicly  - 
 
A description of modern public relations practice and a vision for the future.
A description of modern public relations practice and a vision for the future.
1
Add a comment...

Stephen Waddington

Shared publicly  - 
 
Advertising Value Equivalent (AVE) is a lousy form of public relations measurement. In this blog post I’ve set out a list of alternative metrics.
Advertising Value Equivalent (AVE) is a lousy form of public relations measurement. In this blog post I’ve set out a list of alternative metrics.
3
1
Add a comment...

Stephen Waddington

Shared publicly  - 
 
Advertising Value Equivalent (AVE) is a lousy form of public relations measurement. In this blog post I’ve set out a list of alternative metrics.
Advertising Value Equivalent (AVE) is a lousy form of public relations measurement. In this blog post I’ve set out a list of alternative metrics.
1
1
Add a comment...

Stephen Waddington

Shared publicly  - 
 
Mentoring schemes are failing the public relations business according John Brown in a call for grassroots thinking.
1
Add a comment...

Stephen Waddington

Shared publicly  - 
 
We're obsessed with change but it's taken more than 20 years for the first UK newspaper to go digital-only. Here's why it'll be game over for news print (and media relations) in the next 20 years.
Structural change in the news media from print to digital has taken more than 20 years to play out.
1
Add a comment...

Stephen Waddington

Shared publicly  - 
 
AVEs are a bullshit metric. Good work ICCO and PRCA condemning Meltwater's lazy attitude. Shout if spot media or public relations vendors touting AVE. I'll publish a list of offenders.
In response to Meltwater’s “Estimating the Real Value of Public Relations” white paper, the Public Relations Consultants Association (PRCA) and the International Communications Consultancy Organisation (ICCO) have issued a joint statement condemning the support it gives to so-called advertising value equivalence (AVE). Francis Ingham MPRCA, P...
1
Add a comment...

Stephen Waddington

Shared publicly  - 
 
It’s tough starting out in the media business as Steph Harland explains in this guest post. It’s a story of ambition, tenacity, slave internships, and supportive parents. The 22-year entrepreneur now runs her own business.
It’s tough starting out in the media business as Steph Harland explains in this guest post. It’s a story of ambition, tenacity, slave internships, an internship that cost £1,000/month, and supportive parents. The 22-year entrepreneur now runs her own business.
1
Stephen Waddington's profile photo
 
Typo in headline fixed in live version. Whoops. My mistake. Apologies.
Add a comment...

Stephen Waddington

Shared publicly  - 
 
A free tool from Facebook is useful for helping to characterise audiences or publics. Ten years ago access to this kind of data would have cost $$$s.
1
Add a comment...

Stephen Waddington

Shared publicly  - 
 
A blog post about five products I adore that I think you will too: power sockets with embedded USB chargers; virtual reality; beautiful laptop bags; Bluetooth tags and ChromeCast. 
A blog post about five products I adore that I think you will too: USB charging; virtual reality; beautiful laptop bags; Bluetooth tags and ChromeCast.
1
Add a comment...

Stephen Waddington

Shared publicly  - 
 
Highly recommend this new country pub in Stannington, Northumberland.
A new country pub in Northumberland is an unusual place to find community management best practice.
1
Add a comment...

Stephen Waddington

Shared publicly  - 
 
The Freedom of Information Act is being tested in the small village of Rothbury in Northumberland.
The Freedom of Information Act is being tested in the small village of Rothbury in Northumberland.
1
Add a comment...

Stephen Waddington

Shared publicly  - 
 
"The contribution of reputation to company value is clear but has limited impact on public trust in business."
The contribution of reputation to company value is clear but has limited impact on public trust in business. Corporate reputation contributed £790 billion of shareholder value at the start of 2016, equivalent to 35% of the market capitalisation of the FTSE 350.
1
Add a comment...
Story
Tagline
European digital and social media director at Ketchum Public Relations
Introduction

Hello! Thanks for visiting my Google+ page. I’m the European Digital & Social Media Director at Ketchum and President of the Chartered Institute of Public Relations (CIPR). I’ve written Brand Anarchy and Brand Vandals; and I’ve edited and contributed to Share This and Share This Too. You can find a longer biography on my blog.

Bragging rights
Mayor of a Unicorn Farm on FourSquare
Education
  • University of Salford
    Electronics, 1989 - 1993
Basic Information
Gender
Male
Birthday
March 7
Work
Employment
  • Ketchum Inc.
    European Digital & Social Media Director, present
  • Speed
    Managing Director
  • Rainier PR
    Managing Director
  • Weber Shandwick
    Account Director
  • Brodeur Worldwide
    Account Director
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Holystone, Northumberland
Previously
London, UK
Stephen Waddington's +1's are the things they like, agree with, or want to recommend.
Withings Health Mate
market.android.com

The Withings Health Mate is the simple way to take care of yourself and stay healthy. It’s free to download and is designed for anyone who w

Thank you for voting in National UK Blog Awards
www.allthingsic.com

Finalists for the National UK Blog Awards 2014 have just been announced and I'm delighted to discover All Things IC is on the list. Thank yo

CircleCount
plus.google.com

Helps you better understand G+

Snapchat
market.android.com

Experience a unique way to share life with friends.Snap a photo or a video, add a caption, and send it to a friend (or maybe a few). They'll

Learn More - Google+
www.google.com

Learn how to use circles, hangouts, and the rest of Google+ to share the right things with just the right people.

CIPR election: Two candidates go head-to-head - View from the Top - PRmo...
prmoment.com

We interview the two candidates hoping to become the next CIPR president, Stephen Waddington and Dr Jon White

Machiavellian - not always a bad thing.
jonodrew.blogspot.com

Machiavelli's Il principe is, despite its age (500 years old precisely, having been finished in 1513), a still fascinating text. It is this

Real Beauty Sketches - Dove
realbeautysketches.dove.com

How women see themselves and how the world sees them. View all Real Beauty Sketches at http://bit.ly/sketchesdove #wearebeautiful

Author information in search results - Webmaster Tools Help
support.google.com

Google is piloting the display of author information in search results to help users discover great content. Check out these sample queries:

eating for comfort - (1)
lifelola.blogspot.com

When it comes to comfort food, there are two camps; chocolate and carbs. I'm firmly in the latter camp, although there are times when only c

Google+ for business
www.google.com

Google+ Pages is a way to use Google+ for your business and help make your business social. Google+ pages help you connect with your custome

Brand Anarchy
books.google.co.uk

books.google.co.uk - In the age of social media, branding is no longer a one-way communication. Now the consumer has a say in your corporate

BBC iPlayer - iPlayer Radio Home
www.bbc.co.uk

BBC iPlayer Radio - listen to live BBC Radio or catch up on the last 7 days of BBC programmes from across the UK and World Service.

Why I Would Not Go to SXSW
blog.ketchum.com

I’m fresh off my first trip to SXSW and it was an enlightening and interesting experience. I was fortunate enough to hear some great keynote

CIPR appoints Stephen Waddington to chair social media panel
thedrum.com

The CIPR has announced the appointment of Stephen Waddington, European digital and social media director at Ketchum, as the chair of its...

Social Media Wake-up Call for Laggards | Ketchum Blog
blog.ketchum.com

How do you convince skeptical managers of the value and benefit of social media?

Google+ Community Pages Threaten Forums, Not Facebook | Ketchum Blog
blog.ketchum.com

The recent rollout of Google+'s Communities looks a lot like Facebook's own Groups. Have you noticed? Inevitably it has led to people callin

The one book online PR professionals must read | Online PR, Public Relat...
www.deaddinosaur.co.uk

Unless you have been hidden under a rather large rock over the last twelve months you can’t have missed the splash that the Official CIPR So

My take on the infamous midlife crisis
domburch.blogspot.com

I've been attempting to chronicle my transition from young to old as I approach middle age. It started on my 36th birthday when I set out on

Field Trip
market.android.com

Field Trip is your guide to the cool, hidden, and unique things in the world around you. Field Trip runs in the background on your phone. Wh