Use Twitter as an intelligence source and to build a professional network; focus on content, conversation and long-term building relationships.
As an experiment I’ve shared eight blog posts over the last 50 days on both my personal blog and LinkedIn.
I’ve established an audience for my personal blog over the last two years since joining Ketchum and leaving behind the two agencies that I co-founded.
This network is strong, connected by a shared passion for the future of public relations via an email database and Twitter. Each post typically receives 1,000 hits, 100 shares, and a handful of comments.
The performance of the same content on LinkedIn in terms of both hits and engagement has been surprising. Posts have received an average of 400 hits, and 40 likes, and typical many more comments than my blog.
Furthermore this week I’ve met with both a prospect and potential vendor who have engaged with my content on LinkedIn.
The data tells a very clear story. There is huge value is sharing content with different networks.
Full analysis and more here: http://wadds.co/1JNDiAE
The marketers would call it added touchpoints.
This multiple touchpoint across a wide range of media means that evaluating the contribution made by one or any mix of touchpoints is very difficult. Evaluation gets harder.
Less geeky stuff, LinkedIn wins. Case in point 270 v 222 ...
- Ketchum Inc.European Digital & Social Media Director, present
- SpeedManaging Director
- Rainier PRManaging Director
- Weber ShandwickAccount Director
- Brodeur WorldwideAccount Director
Hello! Thanks for visiting my Google+ page. I’m the European Digital & Social Media Director at Ketchum and President of the Chartered Institute of Public Relations (CIPR). I’ve written Brand Anarchy and Brand Vandals; and I’ve edited and contributed to Share This and Share This Too. You can find a longer biography on my blog.
- University of SalfordElectronics, 1989 - 1993
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