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Stephen Waddington
Works at Ketchum Inc.
Attended University of Salford
Lives in Holystone, Northumberland
1,443 followers|614,903 views
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Stephen Waddington

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In this guest post my 16-year old daughter shares her views on brand, media, the Internet and life itself. She wrote it during a week of work experience in media-land last week. It’s not all rose-tinted Instagram.
In this guest post my 16-year old daughter shares her views on brand, media, the Internet and life itself. It’s not all rose-tinted Instagram.
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Nope
I'm guessing she probably uses an iPhone, so there is no necessity for a Google account. She may have no real need for an "identity" online, may use Facebook (probably) or twitter as an identifier.

At sixteen she's unlikely to be interested in, or have considered the circumstances where communication outside of "known" identities is needed or useful. TBH most adults are yet to have made that consideration: but as her work experience was in "media land" I had considered that a possibility.     
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Stephen Waddington

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Blog > How and why @CIPR_UK has adopted Integrated Reporting framework for 2014 “back-to-basics” report. It covers my term as President of the CIPR. http://wadds.co/1fISzcD 
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#PRstack book now available in print at cost price of £12 thanks to Prezly and Blurb. Hackathon and second version in the works.
My #PRstack: a practical guide to modern PR tools and workflow is now available in print thanks to Blurb and Prezly.
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Quick #PRstack  update: 12 new hacks from the PRStack community that you can use immediately to modernise your public relations workflow and details of plans for another book.

Big thanks to +Adam Parker +Scott Guthrie +Sarah Hall +David Sawyer Michael Blowers +Stuart Bruce +Andrew Smith +Frederik Vincx +Angharad Welsh and +Max Tatton-Brown for helping out with the post.
#PRstack: 12 new PR hacks and plans for another book
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Honoured to be one of the line up +Stephen Waddington​
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Public relations has a confidence issue and yet our value to organisations has never been clearer.
Public relations has a confidence issue and yet our value to organisations has never been clearer.
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Somwhere over the rainbow
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Stephen Waddington

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Communications and public relations is a practice. Research should be practical rather than theoretical. It should help move the business forward. The European Communication Monitor 2015 (ECM) almost achieves this goal.
Here are some recommendations for the future of public relations that weren't included in the 2015 European Communication Monitor (ECM).
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A blog post in which I talk to four founders talk about the difference that their communities are making to communications and public relations in the UK.
Four founders talk about the difference that their communities are making to communications and public relations in the UK.
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"We need look forward and confidently create our own story."
The afternoon at the Future Comms 15 conference hosted by Mynewsdesk in London picked up with sessions on creativity an engagement.
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Public relations isn't modernising quickly enough. Yesterday’s post covered issues raised more than two year’s ago.
Confidence in public relations is a long-standing challenge. Yesterday's blog post covered issues raised on my blog two year's ogo.
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Spam comments posted on my blog tell the story of a murky corner of the Internet. I’ve cut and pasted with minimal editing. I hope you enjoy my excellent writings.
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Bob Hoffman has the marketing industry in his sights in his new book Marketers Are From Mars, Consumers Are From New Jersey. It's a sweary, frequently hilarious polemic that challenges much of the considered wisdom of modern advertising, marketing and public relations.
Bob Hoffman has the marketing industry in his sights in his new book Marketers Are From Mars, Consumers Are From New Jersey.
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Have him in circles
1,443 people
Beth Bond's profile photo
Chris Gage's profile photo
Claire Bridges's profile photo
Julie Whittingham's profile photo
Hannah Nice's profile photo
Jo Harris-Cooksley's profile photo
Amiri Omary's profile photo
Sharon O'Dea's profile photo
Peter Coolen's profile photo
Work
Employment
  • Ketchum Inc.
    European Digital & Social Media Director, present
  • Speed
    Managing Director
  • Rainier PR
    Managing Director
  • Weber Shandwick
    Account Director
  • Brodeur Worldwide
    Account Director
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Holystone, Northumberland
Previously
London, UK
Story
Tagline
European digital and social media director at Ketchum Public Relations
Introduction

Hello! Thanks for visiting my Google+ page. I’m the European Digital & Social Media Director at Ketchum and President of the Chartered Institute of Public Relations (CIPR). I’ve written Brand Anarchy and Brand Vandals; and I’ve edited and contributed to Share This and Share This Too. You can find a longer biography on my blog.

Bragging rights
Mayor of a Unicorn Farm on FourSquare
Education
  • University of Salford
    Electronics, 1989 - 1993
Basic Information
Gender
Male
Birthday
March 7
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