Profile

Cover photo
Stephen Waddington
Works at Ketchum Inc.
Attended University of Salford
Lives in Holystone, Northumberland
1,420 followers|563,374 views
AboutPostsPhotos+1's

Stream

Stephen Waddington

Shared publicly  - 
 
Free new book by me and a bunch of smart smart people. Big thanks to all the contributors for giving their time to think and write for free. Please share. Its social init. Thanks!
The #PRstack book published today developed as a crowdsourced project to tackle modern public relations tools and workflow.
2
Add a comment...

Stephen Waddington

Shared publicly  - 
 
Its wholly unreasonable for brands to expect us to love them. We will never love products and organisations in the way that we love our parents, partners, children, or close friends
We will never love products or organisations in the way that we love our parents, partners, children, or close friends.
2
Add a comment...

Stephen Waddington

Shared publicly  - 
 
59 students from 12 universities across the UK have posted 155 articles in a battle to be named Britain’s Best PR Student Blogger 2015. Today is a special day. I’m announcing  the winner – via a blog post appropriately enough.
59 students from 12 universities across the UK have posted 155 articles in a battle to be named Britain's Best PR Student Blogger 2015.
2
1
Scott Guthrie (sabguthrie)'s profile photo
Add a comment...

Stephen Waddington

Shared publicly  - 
 
Symphony of Light - Victoria Harbour, Hong Kong
4
Jason JsYip's profile photo
 
Nice man
Add a comment...

Stephen Waddington

Shared publicly  - 
 
Are you looking to venture onto Twitter or brush up your skills? Here’s a beginner’s guide for professional development and networking.

Use Twitter as an intelligence source and to build a professional network; focus on content, conversation and long-term building relationships.
3
Add a comment...

Stephen Waddington

Shared publicly  - 
 
Reaching new networks by sharing and syndicating content: a data driven analysis

As an experiment I’ve shared eight blog posts over the last 50 days on both my personal blog and LinkedIn.

I’ve established an audience for my personal blog over the last two years since joining Ketchum and leaving behind the two agencies that I co-founded.

This network is strong, connected by a shared passion for the future of public relations via an email database and Twitter. Each post typically receives 1,000 hits, 100 shares, and a handful of comments.

The performance of the same content on LinkedIn in terms of both hits and engagement has been surprising. Posts have received an average of 400 hits, and 40 likes, and typical many more comments than my blog.

Furthermore this week I’ve met with both a prospect and potential vendor who have engaged with my content on LinkedIn.

The data tells a very clear story. There is huge value is sharing content with different networks.

Full analysis and more here: http://wadds.co/1JNDiAE
The value of content sharing and syndication, via an owned blog, and social networks such as Facebook, LinkedIn, Medium and Twitter.
2
David Phillips's profile photo
 
Wadds, there is a further element. You have a powerful personal brand and the use of Linkedin offered a further medium for people to access your brand.

The marketers would call it added touchpoints.

This multiple touchpoint across a wide range of media means that evaluating  the contribution made by one or any mix of touchpoints is very difficult. Evaluation gets harder.
Add a comment...
Have him in circles
1,420 people
Rebecca Wharmby's profile photo
Skye Macdowell's profile photo
Hannah Nice's profile photo
Suresh Jadva's profile photo
Helen Reynolds's profile photo
Ian Burge's profile photo
sohel rana's profile photo
Amy Purdie's profile photo
Smart Digital Business's profile photo

Stephen Waddington

Shared publicly  - 
 
Steve Ward is giving 50 UK graduates an opportunity to gain an insight into their future career.
Steve Ward is giving 50 UK graduates an opportunity to gain an insight into their future career. I asked him to tell me about the #MyDigitalCareer.
1
1
Rachel Miller's profile photo
Add a comment...

Stephen Waddington

Shared publicly  - 
 
Blog > 10 tips for using your mobile phone camera to shoot like a pro http://wadds.co/1JgMcby
10 tips from personal experience for getting the best out of your mobile phone camera.
1
Add a comment...

Stephen Waddington

Shared publicly  - 
 
The Central District of Hong Kong from Victoria Peak this morning, shot with Lumix TZ60 (new to me). Stormy and humid but well worth the hike. Minor editing tweaks to sharpen and raise the contrast
3
Add a comment...

Stephen Waddington

Shared publicly  - 
 
Further reflections on improving equality in professional life: "community, confidence, mentors + commitment to parity" with comment and insight from +Karen Freberg +Katy Howell and +Judy Gombita 
1
Add a comment...

Stephen Waddington

Shared publicly  - 
 
Blog > Get off your backside and get out of a meeting room. Fresh air drives fresh thinking. Go on. Try it http://wadds.co/1HfQwrQ
3
1
Clare Parker's profile photoKeren Burney's profile photo
 
How cool is that? That's exactly what I intend to do with a bunch of communicators tomorrow... :) 
Add a comment...

Stephen Waddington

Shared publicly  - 
 
Data: owned blog vs LinkedIn Pulse performance http://wadds.co/1JK2J6g  < welcome comments & your experience?
1
1
Philip Sheldrake's profile photoSteph Smith's profile photo
 
Geeky stuff (er, perhaps the majority of my output), own blog wins every time. Less comments than you attract Wadds, but in terms of visitors.

Less geeky stuff, LinkedIn wins. Case in point 270 v 222 ...
https://www.linkedin.com/pulse/why-ive-decided-stop-curating-flipboard-magazine-philip-sheldrake
Add a comment...
People
Have him in circles
1,420 people
Rebecca Wharmby's profile photo
Skye Macdowell's profile photo
Hannah Nice's profile photo
Suresh Jadva's profile photo
Helen Reynolds's profile photo
Ian Burge's profile photo
sohel rana's profile photo
Amy Purdie's profile photo
Smart Digital Business's profile photo
Work
Employment
  • Ketchum Inc.
    European Digital & Social Media Director, present
  • Speed
    Managing Director
  • Rainier PR
    Managing Director
  • Weber Shandwick
    Account Director
  • Brodeur Worldwide
    Account Director
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Holystone, Northumberland
Previously
London, UK
Story
Tagline
European digital and social media director at Ketchum Public Relations
Introduction

Hello! Thanks for visiting my Google+ page. I’m the European Digital & Social Media Director at Ketchum and President of the Chartered Institute of Public Relations (CIPR). I’ve written Brand Anarchy and Brand Vandals; and I’ve edited and contributed to Share This and Share This Too. You can find a longer biography on my blog.

Bragging rights
Mayor of a Unicorn Farm on FourSquare
Education
  • University of Salford
    Electronics, 1989 - 1993
Basic Information
Gender
Male
Birthday
March 7
Stephen Waddington's +1's are the things they like, agree with, or want to recommend.
Withings Health Mate
market.android.com

The Withings Health Mate is the simple way to take care of yourself and stay healthy. It’s free to download and is designed for anyone who w

Thank you for voting in National UK Blog Awards
www.allthingsic.com

Finalists for the National UK Blog Awards 2014 have just been announced and I'm delighted to discover All Things IC is on the list. Thank yo

CircleCount
plus.google.com

Helps you better understand G+

Snapchat
market.android.com

Experience a unique way to share life with friends.Snap a photo or a video, add a caption, and send it to a friend (or maybe a few). They'll

Learn More - Google+
www.google.com

Learn how to use circles, hangouts, and the rest of Google+ to share the right things with just the right people.

CIPR election: Two candidates go head-to-head - View from the Top - PRmo...
prmoment.com

We interview the two candidates hoping to become the next CIPR president, Stephen Waddington and Dr Jon White

Machiavellian - not always a bad thing.
jonodrew.blogspot.com

Machiavelli's Il principe is, despite its age (500 years old precisely, having been finished in 1513), a still fascinating text. It is this

Real Beauty Sketches - Dove
realbeautysketches.dove.com

How women see themselves and how the world sees them. View all Real Beauty Sketches at http://bit.ly/sketchesdove #wearebeautiful

Author information in search results - Webmaster Tools Help
support.google.com

Google is piloting the display of author information in search results to help users discover great content. Check out these sample queries:

eating for comfort - (1)
lifelola.blogspot.com

When it comes to comfort food, there are two camps; chocolate and carbs. I'm firmly in the latter camp, although there are times when only c

Google+ for business
www.google.com

Google+ Pages is a way to use Google+ for your business and help make your business social. Google+ pages help you connect with your custome

Brand Anarchy
books.google.co.uk

books.google.co.uk - In the age of social media, branding is no longer a one-way communication. Now the consumer has a say in your corporate

BBC iPlayer - iPlayer Radio Home
www.bbc.co.uk

BBC iPlayer Radio - listen to live BBC Radio or catch up on the last 7 days of BBC programmes from across the UK and World Service.

Why I Would Not Go to SXSW
blog.ketchum.com

I’m fresh off my first trip to SXSW and it was an enlightening and interesting experience. I was fortunate enough to hear some great keynote

CIPR appoints Stephen Waddington to chair social media panel
thedrum.com

The CIPR has announced the appointment of Stephen Waddington, European digital and social media director at Ketchum, as the chair of its...

Social Media Wake-up Call for Laggards | Ketchum Blog
blog.ketchum.com

How do you convince skeptical managers of the value and benefit of social media?

Google+ Community Pages Threaten Forums, Not Facebook | Ketchum Blog
blog.ketchum.com

The recent rollout of Google+'s Communities looks a lot like Facebook's own Groups. Have you noticed? Inevitably it has led to people callin

The one book online PR professionals must read | Online PR, Public Relat...
www.deaddinosaur.co.uk

Unless you have been hidden under a rather large rock over the last twelve months you can’t have missed the splash that the Official CIPR So

My take on the infamous midlife crisis
domburch.blogspot.com

I've been attempting to chronicle my transition from young to old as I approach middle age. It started on my 36th birthday when I set out on

Field Trip
market.android.com

Field Trip is your guide to the cool, hidden, and unique things in the world around you. Field Trip runs in the background on your phone. Wh