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Stephen Waddington
Works at Ketchum Inc.
Attended University of Salford
Lives in Holystone, Northumberland
1,407 followers|507,963 views
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Stephen Waddington

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Blog > Get off your backside and get out of a meeting room. Fresh air drives fresh thinking. Go on. Try it http://wadds.co/1HfQwrQ
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How cool is that? That's exactly what I intend to do with a bunch of communicators tomorrow... :) 
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Data: owned blog vs LinkedIn Pulse performance http://wadds.co/1JK2J6g  < welcome comments & your experience?
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Geeky stuff (er, perhaps the majority of my output), own blog wins every time. Less comments than you attract Wadds, but in terms of visitors.

Less geeky stuff, LinkedIn wins. Case in point 270 v 222 ...
https://www.linkedin.com/pulse/why-ive-decided-stop-curating-flipboard-magazine-philip-sheldrake
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New blog > Your #DesertIslandApps: App recommendations from 50+ people in my network http://wadds.co/1JAKu39
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By me in Econsultancy > 10 lessons from Mad Men on running an agency http://wadds.co/1IZt9R0
The final series of Mad Men kicks off on AMC in the US on Sunday.
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Stephen Waddington

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Blog post and SlideShare > SEO for public relations in 15 steps http://wadds.co/1ISkYWF  #SEO #PR
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Blog > The public relations business missed out on the opportunity for search but it could have a second chance http://wadds.co/1NwNIoH
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Public relations campaigns often feature the goal of getting users to check out a web site. In this guest post Michael Blowers explains how you can do this using Google Analytics.
Google Analytics can be daunting but using it to track public relations activity is straightforward.
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Reaching new networks by sharing and syndicating content: a data driven analysis

As an experiment I’ve shared eight blog posts over the last 50 days on both my personal blog and LinkedIn.

I’ve established an audience for my personal blog over the last two years since joining Ketchum and leaving behind the two agencies that I co-founded.

This network is strong, connected by a shared passion for the future of public relations via an email database and Twitter. Each post typically receives 1,000 hits, 100 shares, and a handful of comments.

The performance of the same content on LinkedIn in terms of both hits and engagement has been surprising. Posts have received an average of 400 hits, and 40 likes, and typical many more comments than my blog.

Furthermore this week I’ve met with both a prospect and potential vendor who have engaged with my content on LinkedIn.

The data tells a very clear story. There is huge value is sharing content with different networks.

Full analysis and more here: http://wadds.co/1JNDiAE
The value of content sharing and syndication, via an owned blog, and social networks such as Facebook, LinkedIn, Medium and Twitter.
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Wadds, there is a further element. You have a powerful personal brand and the use of Linkedin offered a further medium for people to access your brand.

The marketers would call it added touchpoints.

This multiple touchpoint across a wide range of media means that evaluating  the contribution made by one or any mix of touchpoints is very difficult. Evaluation gets harder.
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Friends in the north of England (and probably elsewhere as well) are going to want to check out this smart analysis by Adam Parker. He's even shown his working out. Originally developed for my students at Newcastle but it has implications for anyone that works in marketing or public relations.
Lissted's Adam Parker cuts through the noise to characterises a community on Twitter and make sense of reach versus relevance.
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Shiny new blog post > The iPhone office: 25+ apps for working in public relations on the move http://wadds.co/1JtydO0
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Blog > 21 things that happened on the social web in the last 90 days http://wadds.co/1G4Y2oY 
News from around the social web from the last 90 days
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The ‪#‎PRstack‬ toolbox of free public relations tools. A blog for friends that work in public relations to help make the case for investment in third-party tools wadds.co/1HKQgxJ
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733 people
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1,407 people
Suresh Jadva's profile photo
81 The Prom's profile photo
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Jon Weedon's profile photo
Philip Sheldrake's profile photo
John Wylie's profile photo
john horsley's profile photo
Simon Edwards's profile photo
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Work
Employment
  • Ketchum Inc.
    European Digital & Social Media Director, present
  • Speed
    Managing Director
  • Rainier PR
    Managing Director
  • Weber Shandwick
    Account Director
  • Brodeur Worldwide
    Account Director
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Holystone, Northumberland
Previously
London, UK
Story
Tagline
European digital and social media director at Ketchum Public Relations
Introduction

Hello! Thanks for visiting my Google+ page. I’m the European Digital & Social Media Director at Ketchum and President of the Chartered Institute of Public Relations (CIPR). I’ve written Brand Anarchy and Brand Vandals; and I’ve edited and contributed to Share This and Share This Too. You can find a longer biography on my blog.

Bragging rights
Mayor of a Unicorn Farm on FourSquare
Education
  • University of Salford
    Electronics, 1989 - 1993
Basic Information
Gender
Male
Birthday
March 7
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