It is free publicity for Ikea, and a great site that from my experience sends shoppers to Ikea rather than steal them away. Also bad bad online pr for what is usually a savvy open manufacturer and retailer.
You can smell the doubt in Tory ranks, see the fear in Tory eyes. It's not yet panic, although in this febrile political climate it wouldn't take much to start one. But they are worried, deeply worried, that Tony Abbott might just have lost the plot.
Stop the paper, halt the trucks; cut the power and padlock the gates - the Chullora printers have called it a day. After 19 years, thousands of scoops and enough page ones to circle the globe, the presses at Fairfax's Chullora plant produced their final edition on Friday night.