Password free login isn't a bad idea, its the corporation that's trying to implement it. We can't forget Google is the company the EFF just took to court for spying on schoolchildren -- this after the company lied on multiple occasions claiming it wasn't.
And it's not the first time, its two founders stole their original search technology from somebody else and ripped off every cool feature Apple invented in iOS for Android.
Let's also acknowledge the fact that if a person creates a great technology but doesn't have establishment friends, connections, etc. there is little chance in hell the establishment tech press will mention the technology, company, or product.
The latest example -- Theranos -- a dodgy company promising exciting new blood testing technology that has never, ever
worked. Yet this company and its CEO was hyped to hell and back because Elizabeth Holmes is an entitled establishment rich kid with connections to players in government, industry, and press.