My latest column on talks about user experience is now a major driver of on-page SEO. One way to think about it is to imagine the experience that 100 different people to come to your site for a given search query.
While they all came in on one search term, their actual needs are many and varied. Some are ready to buy, some want ancillary information, some are researching, and some are going to want other related products.
Mastering how that works, and how it impacts your strategy is a significant SEO issue.
Google recommends moving to HTTPS, but as you can see from our experience (and as we've seen from many others), that migration is similar to the traffic loss during a domain move. We lost ~11% of search traffic for ~3months, and are only now recovering. Long term, we hope this is a win for our SEO and for security, but if you're recommending a migration, be sure to tell your team/boss/client to expect a short-term loss.
- Search Geek SolutionsSearch Marketing Manager, 2007 - present
- Capitol lightingSearch Marketing Manager, 2012 - 2015
- Lakeview Health SystemsSEO Manager, 2010 - 2011
- TheLadders.comSEO Specialist, 2009 - 2010
- LexisnexisSEO Specialist, 2008 - 2009
Some of the marketing verticals I have experience with are: healthcare, career search, lawyers and legal professional services; ecommerce; photography; wedding planning; music; local seo and web design services.
My education has focused primarily on business. Internet Marketing has been my primary career focus, although writing music is and always will be my first love.
Published work includes music, video, and web content.
Video Post-Production Editing, Audio Engineering.